ProfitCast

[00:35] The importance of graphics and polish for your TV channel.

[02:32] Why production quality is important.

[04:09] Why being genuine is more important that being slick.

[06:44] You don't need to spend thousands on production. All you need is your phone.

[08:16] Connected TV is like professional Youtube.

[09:05] There is a niche for everyone to leverage.

[09:49] The internet is the best information conduit ever created.

[10:33] The joy of finding your niche.

[13:02] Why Smart TV channels are so much more practical for most entrepreneurs and small businesses.

[14:05] Real world examples of how much money you can make on these channels.

Episode Highlights

00:55 How simple it is to set up a Roku or other IPTV channel.

02:41 Why your content is only limited by your imagination on such channels.

03:29 The flexibility of such channels for marketing.

04:33 Why the reach of such channels is so much more massive than such things as social or email.

08:00 People use this kind of TV differently, often as a search engine for specific content.

08:48 Roku and other channels can generate huge revenue if you know how to source content.

12:35 How Craigs application helps you create and maintain such TV channels.

19:50 Sourcing your content for your TV channel

[00:24] Success is always a moving target.

[01:21] Why having too many things going on will sabotage you.

[02:26] Why your mindset is everything.

[04:18] The internet is becoming more structured, making entry for entrepreneurs harder.

[06:31] Why your presentation is key.

[07:33] Your business idea may be great, but your thinking may be muddled.

[09:31] How Peter focused on skills building while building a business.

[11:36] How Peter quickly built a seven figure business.

[12:43] You need skills.

[00:17] How Peter went from zero to hero.

[01:14] Success is different for every person.

[02:16] What really motivates Peter and how to avoid coasting.

[04:41] When you think you are out of options, you have yourself to fall back on, if you are ready to stand up.

[06:20] If someone else is making good revenue online with a product or approach, then it's something you can do too.

[07:21] The importance of perspective and incremental growth.

[01:08] How John went from offline marketing to online marketing and built his success.

[04:39] Why John thinks TV as a platform is a major opportunity for marketing. New Speaker:

[11:57] Facebook and other social apps see your attention as their money.

[12:21] It's important to recognize our Pavlovic addiction to that digital ping on our phones..

[15:32] We use social media and not the other way around.

[16:38] We now find ourselves struggling even as marketers to avoid being sucked into a content consumption loop.

[17:50] It's not easy to fight the vortex of social media and its time sucking power.

[19:57] Are we too busy recording the moment to actually live in it?

[23:08] Education is not about the content as much as it is about the teachers.

[31:59] Education based on processes is obsolete. The jobs that will make you money are not following regimented procedures, we have software and machines for that.

[34:33] Quoting Elon Musk on education and Batman movies.

[36:30] Making education exciting.

[40:43] Everyone has something they are really good at and you can earn revenue from that talent.

[43:24] There are really only a couple of IM business models out there, focus on one.

[03:05] Change is hard. But why be miserable in a career with everyone else?

[07:22] Your acquired life and work skills pay off when combined with social media.

[10:18] How Stefan got started in digital products and what surprised him.

[17:01] Spoken like a true engineer, sir. Once an engineer, always an engineer. It's, I'm, sorry, you're not going to, you've got the rings, so you're, you're an engineer.

[17:16] Okay. All right.

[17:17] I don't know if they do that in the United States, but here in Canada, every engineer gets a ring made from a bridge that collapsed in Quebec decades ago because of bad engineering.

[17:28] Oh wow. Yeah, we don't, we don't have any rings.

[18:39] The huge lead potential with Pinterest.

[22:56] Do you want to sell affiliate products? What niche do you want to be in? Do you have your own business? Do you have your own product or service?

[25:47] You can build passive income from almost any niche.

[28:27] You don't have to be personally involved in your niche.

[30:06] Content can come from anywhere.

[34:09] We still deal with middlemen - we call them platforms.

[37:47] Capturing leads in social.

[38:49] Discussion groups - do you need one?

[39:31] Why you can't put all your lead eggs in one basket.

[43:20] The one constant that humans don't deal with well.

[48:09] The enormous potential of the internet to set you free and empower you!

[52:00] You can do this! It's about watching videos, reading and learning.

[54:59] Why the Internet has changed everything.

[01:04] Smoking vegetables? What?

[01:52] Why Brian is an innovator in smoking vegetables and vegetable based BBQ sauces.

[03:00] Kansas City - serious BBQ people.

[03:58] How Brian went from 300 pounds to slim using plant based BBQ and smoked vegetables.

[06:17] Brian taps into something and get's blown away by the response.

[09:32] How Brian has innovated in the past before he set sights on BBQ sauce.

[13:16] Internet entrepreneurs are not always good at implementing and you must be to succeed.

[16:57] Why you need to pick the right subject to be an expert on and how to identify it.

[20:41] Why Brian has and is working so hard to be the recognized expert in plant based BBQ.

[21:28] Brand building over sales.

[22:15] People are looking for a lot more than just variations on a theme in today's connected and overwhelming digital world.

[25:41] Why Brian would rather build and sell a company for 20 million than build one to the point where he could sell it for 200 million.

[27:27] Why Brian decided years ago that he didn't want to rest on his laurels and stop building successful businesses.

[29:55] For some reason, even after changing his life and cutting his weight in half, when he looks in the mirror, he still sees himself as 300 pounds.

[31:33] Even a therapy or side-hustle can lead to building a business empire.

[38:37] Brian's amazing answer to the question: How do I make money online?

[03:16] Always be 10% better

[04:04] Why you need to keep moving and improving

[06:30] Why people never talk about losing at a casino and what that means to you in business.

[09:44] How Paul got started at 17 without a dime to invest.

[11:09] Adversity should be a positive thing.

[15:10] An example of why you gotta have a plan "B"

[16:34] Your job is to make your customers happy

[17:15] Methods change but the principles are the same. You got to go where people are.

[17:59] It's just a question of consistently posting content that's relevant, consistently getting people to trust you.

[21:30] These customers are yours now, you gotta build a relationship with them.

[24:02] Never leave customers out of your equation. They are much smarter than you think.

[30:02] We need to emulate Amazon customer service rather than go the other way.

[32:04] Ask customers how you can assist them.

[35:18] All corporations will move from corporate email over to a communication platform like a chat.

[36:01] Start building foundations on other channels.

[36:42] If you're not trying to improve, trying to build on the momentum, you're going to be left out.

[38:56] It's your duty to sell people a product that is better than any competitor and provide the service to back it up.

[39:35] Being smaller means you have an advantage in one-to-one service.

[01:49] Trevor describes how 'SoTellUs' is the only one of its kind on the planet.

[02:30] How SoTellUs knocked the socks off a Google legend.

[08:17] You've got to be very careful incentivizing positive reviews.

[13:23] Why you're gonna need a bigger budget for PPC.

[16:14] Being authentic and real is absolutely key.

[17:59] Video allows people to really experience endorsements/referrals.

[21:02] That's right. And if you don't remember who it was, you'll walk over there and knock on the door and say, Hey, who was it that did your roof? It's referrals, it's how businesses are built.

[23:00] When was the last time you asked for client feedback?

[25:52] It's easy to develop bad habits as you grow.

[26:27] Negative reviews, taken right, help you be better.

[37:26] If you have a solid system which you can teach to salespeople, you can save by hiring less experienced people.

[39:00] Implementing technology and automation is a huge pain, but worth it in the long run.

[40:30] Remembering Friendster...

[44:27] How do you find a the time to be everywhere on social?

[45:14] Common sense marketing.

[48:13] Why buying followers is stupid.

[52:42] You must market in the moment!

[1:11] Brendan worked hard for a decade to become a success online.

[2:14] Success in business has a lot to do with leverage.

[3:56] Why you need to build an audience.

[0:50] Why as a newbie you actually have an advantage.

[11:35] Selling is really about just coming across as a friend.

[14:07] Visualizing your audience and why it's important.

[18:06] Your skills are worth far more than any product you sell.

[22:27] Help people realize what they need and not sell them what they don't.

[28:30] There are millions of people out there a lot like you for you to relate to.

[34:16] Pull the trigger! Too many people just never get around to doing it.

[40:31] Being your own boss means working your hours when you are the most productive - that's freedom and that's better.

[42:56] Don't be a slave to the rich boss in the corner office Because you're probably smarter than he or she is.