Sign up to save your podcasts
Or
Share Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation
Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation episodes
- Keep Every Listener! Know These 5 Reasons People STOP Listening to Podcasts
Don’t make these often-overlooked podcast mistakes that listeners hate!
Health and wellness podcast listeners have 5 top reasons that they give up and ditch podcasts. I'm going through them today, showing you how top-notch audio quality is essential for keeping listeners tuned in, and other things that can make or break your show.
I'm also highlighting the importance of creating great content, with engaging intros and concise, value-packed episodes that respect your audience's shrinking attention span. By eliminating BORING segments and ensuring every conversation is meaningful, you’ll learn how prioritizing the listener's experience can turn your health-focused podcast into a powerful lead and revenue generation tool!
Today’s episode includes:
- How poor audio quality, like echo and background noise, drives listeners away.
- How to manage guest audio for clear, professional conversations.
- Why crafting a magnetic introduction is essential for hooking your audience.
- How editing can trim uninteresting segments and improve podcast engagement.
- Why prioritizing listener experience boosts podcast success and revenue generation.
- Why lengthy guest bios and rambling intros need to be avoided.
- The need to avoid pitfalls like irrelevant monologues and lengthy ad breaks.
- A story about an UNBELIEVABLY long ad that a client of mine wanted to use recently.
- Why content should accurately match the podcast episode title.
- How boring, unengaging content leads to listener drop-off.
- How to leverage professional podcast production for credibility and consistency.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
20 min - How Medical Professionals Become Entrepreneurs with Suzy Wraines
How can you leverage podcasting to not only build authority, but also create meaningful connections that fuel your business success?
Transitioning from a purely medical career to entrepreneurship can be tough, but your podcast can be a pivotal tool to help you get there. Suzy Wraines’ podcast, "Starting a Business Simplified," has become a cornerstone in establishing her authority and expanding her network.
She shares how the podcast serves as a networking powerhouse, opening doors to collaborations and attracting clients who resonate with her unique blend of medical and business expertise. Her podcast not only generates leads from listeners, but has also built a powerful referral network, ultimately resulting in business growth that aligns with Suzy’s values!
Today’s episode includes:
- Why Suzy's clients are motivated by autonomy rather than burnout in their career transitions.
- How Suzy was able to overcome her initial podcasting hesitations.
- What Suzy learned when she looked at the stats of her solo versus guest episodes.
- How podcasting can build authority and create meaningful business connections.
- How LinkedIn coaching became a key marketing strategy for Suzy's podcast growth.
- Why patience and persistence are non-negotiables in both podcasting and entrepreneurship.
- How Suzy uses her podcast as a screening tool to build trust with potential clients.
- How overcoming trauma blocks can lead to significant business growth and client acquisition.
- Why hiring a bookkeeper helped Suzy release energetic blocks, increasing her client intake.
- How Suzy's trauma energetics coaching identifies and addresses blocks affecting entrepreneurial success.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Starting a Business Simplified website: https://www.startingabusinesssimplified.com
Suzy on LinkedIn: https://www.linkedin.com/in/suzywraines
Starting a Business Simplified on Apple: https://podcasts.apple.com/us/podcast/starting-a-business-simplified-navigating-the-shift/id1661801445
Starting a Business Simplified on Spotify: https://open.spotify.com/show/5358ouLFVPATtFJOjRR0FX
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
36 min - 100 Episodes WASTED! Fix These 4 Simple Podcast Blunders in Minutes
Is your health and wellness podcast optimized for success, or are crucial oversights holding back your potential?
I audited a doctor’s podcast recently and was shocked at what I found. This podcast had over 100 episodes—pretty impressive. However, the whole setup of the podcast had some brutal mistakes that I’m sure were holding this doctor back from seeing bigger results.
How can optimizing your podcast's website links transform your show's reach? Are you missing out on SEO benefits that could elevate your visibility? Curious about the impact of professional collaboration on your podcast? Don't let simple mistakes hold you back. Tune in to find out how to turn your podcast into a lead-generating powerhouse!
Today’s episode includes:
- How minor mistakes hinder podcast growth and engagement.
- Why directing podcast episode links on Apple, Spotify, etc to your own website is ideal.
- Why collaborating with professional teams can elevate your podcast impact and revenue.
- How maintaining high production standards enhances credibility, especially in the health and wellness space.
- How omitting crucial subscription links will limit your audience growth.
- Why owning a proper domain ensures long-term SEO benefits and authority with search engines.
- How missing social media links in your show notes makes it difficult for listeners to connect with you.
- Why understanding and avoiding common mistakes ensures maximum ROI from podcasting efforts.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
15 min - How Podcasting Attracts Weight Loss Coaching Clients with Siobhan Key
How does this doctor use the power of podcasting to nurture an audience and drive business growth?
Dr. Siobhan Key is with us to explore her journey as practicing physician and dedicated weight loss coach and podcaster. Her podcast, Thriving As A Physician, has published over 300 episodes and is a major lead generator for her coaching programs and workshops.
Siobhan shares the strategic role that her podcast plays in her business ecosystem, serving as a powerful tool for building connections. We hear all about the evolution of her podcasting journey, the balance between solo episodes and guest appearances, and the importance of flexibility in content creation.
She also reveals the surprising effect that her business’s paid ads, which aren’t specifically for her podcast, have on her download numbers!
Today’s episode includes:
- Why Siobhan founded Thrive Academy for Physicians to support female physicians with weight challenges.
- How Siobhan balances her roles as a physician and content creator.
- How health and wellness podcasting has been so effective at building her audience.
- Why Siobhan shifted from one-on-one to group coaching.
- How podcasting serves as a powerful marketing tool for her coaching business.
- Which has been more effective: landing big guests, or guesting on big podcasts?
- How Siobhan uses paid advertising for lead generation.
- The effect on download numbers when Siobhan temporarily released episodes less frequently.
- Why consistent content is crucial for long-term podcasting success.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Weight Solutions for Physicians website: https://weightsolutionsforphysicians.ca
Thriving As A Physician on Apple: https://podcasts.apple.com/ca/podcast/thriving-as-a-physician-how-to-lose-weight-love-your-life/id1449336543
Thriving As A Physician on Spotify: https://open.spotify.com/show/2zS9uKOjevr4Vw20VpomRv?si=5c8cd3a5ea214408
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio
Our Instagram: https://www.instagram.com/ecpodcaststudio
25 min - 4 Very Effective Pathways to Propel Your Health-Focused Podcast’s Growth That You Need to Know
Here are the strategies YOU can use for greater podcast reach and impact.
Are you ready to unlock the secrets to expanding your health and wellness podcast’s audience and transforming your show into a vibrant community hub? Curious about the strategies that can boost your podcast's discoverability and engagement? What if you could create authentic connections that lead to business and podcast growth?
Discover how repurposing content can maximize your return on investment with minimal effort. I’ll also reveal the benefits of using both paid and unpaid promotional techniques to grow your audience.
Listen now to explore the four pathways to podcast growth and uncover actionable insights that are easy to implement—with the right systems.
Today’s episode includes:
- How to boost podcast reach and engagement using community.
- Why SEO is important for organic discoverability, using strategic show notes, titles, and descriptions.
- How cross-promotion and guest appearances will expand your podcast audience.
- Why authentic community engagement is so useful in today's landscape.
- How repurposing podcast content into social media posts, blogs, and newsletters maximizes ROI.
- How both paid and unpaid advertising techniques can suit different podcast growth needs.
- How a professional production service will elevate your health and wellness podcast’s quality and credibility.
- Why consistent, quality content is vital for growing your podcast monetization.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
20 min - The Incredible Moment That Permanently Increased Podcast Downloads for Philip Pape
This one simple strategy will get you more podcast listeners, almost overnight—no tricks required.
Philip Pape, who successfully turned his passion for fitness into a thriving coaching business, leverages his unique personality and engineering background to deliver data-driven insights that captivate his audience, while consistently generating evergreen content ideas that deliver lasting value.
He discusses overcoming podcast production challenges, maintaining a high-frequency release schedule, and utilizing systems for efficiency. Philip also reveals how he was able to exponentially multiply his podcast downloads—which has amounted to him currently getting around 20,000 per month!
Today’s episode includes:
- How Philip crafts evergreen podcast content that ensures long-term growth and audience engagement.
- How Philip balances a full-time engineering career with his online health and wellness business.
- Why solo podcast episodes establish authority and engage listeners more effectively than guest episodes.
- How Philip uses analytics to tailor podcast content to his audience’s preferences.
- The shocking increase in podcast downloads Philip received and how it happened.
- Why imposter syndrome and setting realistic monetization expectations are common challenges for podcasters.
- Why aligning guest podcast appearances with similar audiences maximizes growth potential.
- How Philip’s podcast serves as a powerful business tool for attracting clients.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Wits & Weights website: https://www.witsandweights.com
Philip on Instagram: https://www.instagram.com/witsandweights
Philip on Threads: https://www.threads.net/@witsandweights
Wits & Weights on Apple: https://podcasts.apple.com/us/podcast/fat-loss-nutrition-strength-training-for-lifters-wits/id1591502355
Wits & Weights on Spotify: https://open.spotify.com/show/5qdeOoUWYJSGYtpNuG4WTf?si=aabb55ffa7334b73
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio
Our Instagram: https://www.instagram.com/ecpodcaststudio
36 min - I Launched a Podcast One Year Ago… Here’s Everything I Did WRONG
I’m telling it all so you don’t have to make the same mistakes!
It’s been about a year since we started this podcast, and a lot has changed since the beginning. The podcast (and the whole business) has rebranded to focus on health and wellness. We moved from releasing episodes every two weeks to every week. I’ve made some fantastic connections, referring people to guests I’ve had on and receiving referrals of my own.
There are also plenty of things I did wrong, despite having years and years of experience in helping clients succeed with their own podcasts.
I’m breaking this all down today, exploring the necessity of patience, realistic expectations, and finding the right niche to ensure podcast growth and sustainability. By sharing strategies for managing content creation, guest logistics, and more, you’ll learn how to lay the foundation for sustainable podcast growth and monetization in the health and wellness space.
Today’s episode includes:
- How to navigate the "dip" that derails many aspiring podcasters
- Why finding a niche is essential for podcast growth and credibility
- How to manage podcast logistics using automation tools for efficiency
- How guest appearances on other podcasts can boost your visibility
- Why realistic expectations and perseverance are necessary for podcast monetization
- Why longstanding connections and network utilization are key for sourcing podcast guests
- Why meaningful connections through podcasting create unique business opportunities
- How content repurposing on social media enhances audience engagement and growth
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
32 min - Gym Owner to Laptop Lifestyle! Online Coaching Growth via Podcasting with Sherry Shaban
How did a fitness expert use podcasting to transform her gym business into a successful online coaching empire during the pandemic?
Sherry Shaban created the podcast Make Peace With Food (formerly titled Fall In Love With Fitness) and is here to share the role podcasting plays in her marketing.
Sherry offers insights into building a thriving business by prioritizing audience engagement and leveraging teamwork. She emphasizes the importance of providing value on social media and in your podcast, plus forming genuine connections to enhance your online presence.
Today’s episode includes:
- Why Sherry emphasizes prioritizing revenue-generating tasks and delegating non-essential duties.
- Why providing value on social media enhances your online presence over self-promotion.
- Why a smaller, engaged audience can be more impactful than a large follower count.
- How Sherry built her Instagram following to 36,000+ through valuable content.
- Why accountability and audience engagement are crucial for successful brand building.
- How email lists serve as a primary revenue source for Sherry's business.
- Why proactive networking and appearing on other podcasts boosts her online community growth.
- How shifting from self-promotion to providing value increased Sherry's social media presence.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Sherry’s website: http://www.sherryshaban.com
Sherry on Instagram: https://www.instagram.com/makepeacewithfoodofficial
Sherry on TikTok: https://www.tiktok.com/@sherryshaban
Sherry on LinkedIn: https://www.linkedin.com/in/sherryshaban
Make Peace With Food on Apple: https://podcasts.apple.com/us/podcast/fall-in-love-with-fitness/id1543673323
Make Peace With Food on Spotify: https://open.spotify.com/show/28c9Hyty6dmyKHAkP0QfTr
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio
Our Instagram: https://www.instagram.com/ecpodcaststudio
25 min - We Tested 5 Paid Podcast Ad Platforms to Grow Our Show… Here’s What Happened
You can have more podcast listeners overnight – if you’re willing to pay for it.
I’m not talking about scammy online “podcast promoters” who promise thousands of (fake) downloads. I’m talking about legit podcasting platforms where you can get your podcast in front of potential new listeners.
I recently tested promoting this podcast on five major platforms: Overcast, Podcast Addict, Pocket Casts, Spotify, and Buzzsprout.
Now, I’m sharing the full results, looking at each platform's performance metrics and cost-efficiency. This will help you determine if paid podcast advertising to grow an audience is right for you – and how to approach it.
Check out part 2 right here.
Today’s episode includes:
- Does it make sense to pay to grow your podcast audience?
- Insights into ad performance metrics and cost-efficiency across five podcast promotion platforms.
- Challenges in targeting niche markets like health and wellness entrepreneurship.
- Why flexible ad categories can enhance conversion rates.
- Which platforms delivered clear results, and which delivered no results whatsoever.
- The pros and cons of each platform, focusing on category flexibility and audience reach.
- Where I recommend to put your ad dollars when starting out.
- Importance of aligning your advertising strategy with broader business goals.
- Why high-quality content is crucial before investing in paid advertising.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio/
Our Instagram: https://www.instagram.com/ecpodcaststudio/
34 min - $29,000 and 125 Podcast Guest Appearances Later: Explosive Results Achieved By Chris Burres
A $29,000 investment in podcast guesting that leads to over $82,000 in revenue...That’s a deal we’d all take!
Chris Burres has transformed his supplement business, My Vital C, by leveraging podcast appearances. His strategic move to appear on over 100 podcast episodes has significantly boosted his sales and brand visibility.We discuss the benefits of podcasting seen by My Vital C in this episode, both in reinforcing Chris’ own understanding of his products and delivering value to listeners. Chris also provides insights into the effectiveness of unique URLs for accurate tracking and the pros and cons of working with guest-booking agencies. He emphasizes the importance of building relationships through podcasting, as well as the value of offering compelling content that engages and educates.Today’s episode includes:
- Why Chris increased to publishing 2 episodes of his podcast per week.
- Why podcasting became a dynamic marketing tool for My Vital C supplements.
- How storytelling and unique URLs have helped track success and engage podcast audiences.
- How building relationships through podcasting converts cold traffic into loyal customers.
- Why creating compelling content is essential for audience engagement and lead generation.
- How networking at longevity and biohacking events built brand trust for Chris.
- How working with guest-booking agencies compares to in-house podcast guesting strategies.
- Why a solid social media presence enhances opportunities for larger podcast appearances.
- Why offering valuable freebies can enhance audience engagement and funnel effectiveness.
Are you pouring your heart into your podcast but still not seeing the growth you deserve? Download our free guide to unlock your podcast’s full potential and expand your impact: https://eastcoaststudio.com/5mistakes
Get $15 off your first My Vital C order: https://www.myvitalc.com/ecs
Live Beyond the Norms website: https://myvitalc.com/livebeyondthenorms
Live Beyond the Norms on Apple: https://podcasts.apple.com/us/podcast/live-beyond-the-norms/id1714886566
Live Beyond the Norms on Spotify: https://open.spotify.com/show/2uSALWMKvB4LuMbYvjTYwZ
Chris on LinkedIn: https://www.linkedin.com/in/chrisburres
Chris on Instagram: https://www.instagram.com/myvitalc
Our LinkedIn: https://www.linkedin.com/company/eastcoaststudio
Our Instagram: https://www.instagram.com/ecpodcaststudio
35 min
About Profits Through Podcasting: Podcast Marketing for Health & Wellness Lead Generation
From the publisher's feed
Profits Through Podcasting is your go-to resource for turning engaged listeners of your health-focused podcast into paying clients. Learn how to successfully use your podcast as a marketing tool for lead generation and business growth.
Whether you're a doctor, chiropractor, clinician, health business coach, therapist, or an entrepreneur in any other health or wellness related field, so long as you are interested in podcast marketing, Profits Through Podcasting is for you!
Host Joel Oliver, owner of East Coast Studio, has assisted hundreds of entrepreneurs in producing successful podcasts. Hear stories and strategies and find out how to turn your health-focused podcast into a lead-generation, business growth, marketing machine!