This week Sean is joined by Jan Vimal, Head of Programmatic at 75Media.

Chapters below 👇

🎙 Jan's Career Journey

🎙 75Media and Their Solutions

🎙 What a Head of Programmatic Does

🎙 Educating Internal and External Stakeholders

🎙 Gaining Market Share in a Competitive Space

🎙 Why the UK has Fallen Behind in the PDOOH space

🎙 What Makes a Good Programmatic DOOH Campaign

🎙 Creative Flexibility in Campaigns

🎙 Jan's Career Advice

This week Sean is joined by Matt Hamill, VP Sales UK at Division-D

Programmatic Pulse's most open and honest conversation to date.

Chapters below 👇

🎙 Matt's Career Journey

🎙 Comparisons Between the UK and Australian Market

🎙 How the Start of Matt's New Role has been like

🎙 Kansas

🎙 Division-D and their Solutions

🎙 The Importance of a Supportive Company Culture

🎙 How do you Educate Customers on New Media Channels

🎙 What's Your Process to Educate Yourself on New Channels

🎙 Go To Market Strategies

🎙 Wider Challenges in the UK and European Market

🎙 Sean's Journey with Sobriety

🎙 Matt's Mental Health Journey

🎙 Matt's Career Advice

This week Sean is joined by Ben Cicchetti. Ben Cicchetti is SVP, Marketing & Communications at InfoSum.

Chapters below 👇

🎙 Ben's Career Journey

🎙 Transitioning into AdTech

🎙 InfoSum and their Solutions

🎙 The Implications of Google's Reversal on Third-Party Cookies

🎙 The Tech behind InfoSum's Data Collaboration Platform

🎙 Core Elements of a Successful Marketing Strategy

🎙 How to Position a Brand in a Competitive AdTech Landscape

🎙 How to Respond to Rapid Changes in the Industry

🎙 Inclusive Hiring Strategies

🎙 Inclusive Events: Fostering a Welcoming Atmosphere

🎙 Ben's Career Advice

This week Sean is joined live in the studio with Joe Adsett, VP of Growth at ThisThat.

Chapters below 👇

🎙 Joe's Career Journey

🎙 Founding and Exiting an Agency during University

🎙 ThisThat and their Solutions

🎙 Role as the VP of Growth

🎙 What is Brand Lift?

🎙 Making Brand Lift more Accessible for SMBs

🎙 Ensuring Accuracy and Reliability of Brand Lift Studies

🎙 Biggest Challenges in Market Research

🎙 When did Influencer become a Main Channel

🎙 Influencer and Community-Led Advertising

🎙 Advice for Media Execs coming across Influencer Briefs

🎙 Career Advice

This week Sean is joined by Nepomuk Seiler, who is the Head of Software Engineering at Gutefrage.net & Highfivve.

Chapters below 👇

🎙 Muki's Career Journey

🎙 Overview of gutefrage.net GmbH and highfivve

🎙 Building Trust and Transparency in Ad Tech

🎙 Privacy Concerns and Data Quality

🎙 Promising Alternatives to Cookie-Based Targeting

🎙 The topic of curated publisher lists

🎙 Muki's role in Prebid.org and Open Source

🎙 Developing a Strong Team Culture

🎙 Advice for Mentoring New Engineers

🎙 Aim Big and Learn How to Market Yourself

This week Sean is joined by Manal Saho, Regional Sales Director at Preciso.

🎙 Manal's Career Journey

🎙 Approach to Business in Dubai and Rome

🎙 Overview of Preciso and Ultima

🎙 Case Study: Ultima for Small Medium Sized Businesses

🎙 Technology Behind Ultima

🎙 The Future of Advertising with AI Integration

🎙 Preparing for the Demise of Cookies

🎙 Advice for Excelling in the Industry

Programmatic Pulse brought to you by Sentient Talent proudly partners with The Women in Programmatic Network

This week Sean is joined by Luisa Del Maschio, Senior Analytics Manager at Jellyfish.

🎙 Luisa's Career Journey and Joining Jellyfish

🎙 Analytics and Shaping Campaigns

🎙 Balancing Creativity and Data-Driven Strategies

🎙 Avoiding Preconceived Thoughts in Analytics

🎙 Creative Demands and AI

🎙 Using Data Insights in Campaigns

🎙 Challenges in an Agency Setting

🎙 Staying Up to Date with Industry Developments

🎙 Bloom and Personal Growth

🎙 Advice for Excelling in the Industry

This week Sean is joined by Zoe Bruton, Commercial Director at Say It Now.

In this episode we discuss all things:

🎙 Why the Audio Space is Great to Work in

🎙 The Relationship Between Audio and AdTech

🎙 Say It Now and their Solutions

🎙 Why ChatGPT's Latest Announcement is Big News for Audio

🎙 Relationship Between AI and Audio

🎙 Big Tech Shifting to Audio

🎙 OVO Case Study

🎙 Zoe's Role as Commercial Director

🎙 CTV and Audio

🎙 Getting Comfortable Using Data

🎙 Career Advice

This week Sean is joined by Karan Singh, General Manager UK at Vistar Media to talk about all things Programmatic Out of Home.

Karan's LI Profile: https://www.linkedin.com/in/karan-singh-8207a537/

Sean's LI Profile: https://www.linkedin.com/in/sean-sentient/

This week Sean is joined by Stu Colman, Senior Director, European Identity at The Trade Desk.

Stu discusses his career journey in ad tech and the importance of identity in advertising. He explains that identity is the ability to understand a consumer and connect with them across different channels. He introduces the EUID solution from Trade Desk, which uses email addresses as durable identifiers to create a stable foundation for understanding consumers. He emphasizes the value exchange between publishers and consumers, highlighting the need to explain the benefits of providing email addresses. Building trust with consumers involves giving them choices and respecting their decisions. The conversation covers topics such as privacy, cross-device identity solutions, neurodiversity, and fostering an inclusive workplace. Stu emphasizes the importance of giving people choice and trust in privacy matters. He also discusses the need to adapt solutions to different cultural approaches and regional nuances. In terms of cross-device identity, he highlights the value of seamless experiences and personalized advertising. Stu predicts a future with a thriving open web alongside walled garden environments. He shares his personal journey of discovering his ADHD and emphasizes the importance of understanding and accepting oneself. The conversation concludes with a discussion on fostering an inclusive workplace and advice for excelling in the industry.