Programmatic Pulse

This week Sean is joined by Frazer Locke, SVP International Sales at TripleLift.

We discussed 👇

00:15 Career Journey

03:19 Working across Retail and eCommerce

18:49 Amazon Experience

34:00 Joining TripleLift

40:15 Opportunities in Retail Media

48:10 Career Advice

This week Sean is joined by Paul Evans, Founder and Chief Positioning Engineer at V2RSION

We discussed 👇

00:15 Career Journey

07:26 Transitioning to AdTech

12:11 From Corporate to Startup

14:33 Positioning Explained: What It Is & Why It Matters

21:40 V2RSION Approach

35:41 Career Advice: Every Second Counts

This week Sean is joined by Dave Ajumobi, Programmatic Lead at Two Circles.

We discussed 👇

00:15 Dave's Career Journey

13:19 Gaming & Data

15:39 Two Circles & Programmatic Strategy

27:07 Streaming, Data & Omnichannel Growth in Sports

36:36 Career Advice

This week Sean is joined by Shanil Chande, Chief Programmatic Officer at Talon

We discussed 👇

00:15 Shanil's Career Journey

07:32 Startup Life - Risk vs Reward & Lessons Learned

12:53 Building Teams & GTM Strategies

16:38 Joining Talon

21:15 Digital Transformation & Building a Programmatic Dept.

25:59 Growth of Programmatic Out of Home

31:35 Why OOH & CTV Are Having Their Moment

36:17 Trust, Creativity & Democratization of Traditional Media

40:55 Career Advice: “The Person in the Arena”

This week Sean is joined by Kari McCreath, Digital Ad Sales Expert.

https://www.linkedin.com/posts/karimccreath_q4ready-digitalsales-marketingstrategy-activity-7370741833909514240-zD7Z?utm_source=share&utm_medium=member_desktop&rcm=ACoAADBdzioBkFSaHsecYHMyr1eBSE830_mXxT4

We discussed 👇

00:15 Kari's Career Journey

04:53 In-Game Advertising - Potential & Value Exchange for Gamers

09:13 Visibility on LinkedIn & Why Content Matters

11:26 Q4 Sales Prep

18:17 Sales Tactics

20:35 Using Your Network When Starting a New Role

23:00 Reputation, Grace & Curiosity in AdTech

This week Sean is joined by Michael Isaacs-Olaye, Managing Director UK at Happydemics

We discussed 👇

00:15 Michael’s Career Journey

06:54 Building Expertise in Video and Measurement

11:44 Speaking with Confidence & Staying Curious

14:16 Joining Happydemics: Role, Vision & Growth Plans

21:00 Measurement Channels & New Opportunities

23:19 Diversity, Inclusion & Power of Representation

36:35 Career Advice: Curiosity as a Superpower

This week Sean is joined by Alex Grieves, Global Head of Programmatic at billups.

Big shoutout to our show sponsors adnomaly

We discussed 👇

00:15 Alex’s Career Journey

02:34 Learning the Tech Side

04:52 Moving into Programmatic DOOH

07:10 Transition to Commercial Director Role

10:10 Joining Billups: Independence, Agility & Tech Focus

12:24 Leading Programmatic at Billups & Team Growth

14:43 Building a Global Proposition & Private Jet Analogy

17:05 Challenges of Scaling Programmatic Globally

19:28 How Programmatic DOOH Campaigns Work (Step by Step)

24:12 Reporting & Measurement

28:51 Career Advice: Get Comfortable Being Uncomfortable

31:17 Don’t Delay Hard Tasks & Embracing Change

This week Sean is joined by Alex Glover, Managing Director, Programmatic at Brainlabs

Massive shoutout to our sponsors for this episode adnomaly. Their AI driven anomaly detection prevents costly campaign slip ups by catching issues like missing geo targeting, 404 landing pages, or mis set budgets before they escalate. Safeguard your spend at adnomaly.de

We discussed 👇

00:15 Alex’s Career Journey

04:15 Who Brainlabs Are & Why He Joined

06:38 Exciting Channels: CTV, Audio & Digital OOH

08:57 Brainlabs’ Work in CTV & Unified Approach

11:24 Digital OOH: Opportunities & Challenges

13:51 Big Agency vs Indie: What’s Different

16:13 Brainlabs’ Graduate Scheme in Buenos Aires

20:54 Developing Passion & Craft in Programmatic

23:15 Career Advice

25:42 Getting Noticed for Promotions

This week Sean is joined by Steven Filler, Country Manager UK at ShowHeroes

We discussed 👇

00:15 Steven’s Career Journey

02:28 Blueprint for Launching New Businesses

04:51 Who ShowHeroes Are & Why He Joined

07:20 Taking ShowHeroes to Market

09:40 Growth, Challenges & Building Momentum

12:07 CTV’s Present & Future Potential

14:28 Why CTV Could Become the Ultimate Storytelling Platform

16:47 How to Move from Sales Manager to Director

19:02 Building Culture & Leadership Qualities

21:24 Hiring Right & Team Fit

23:39 Career Advice: Own Your Development

25:59 Mentorship, Asking for Help & Industry Support

This week Sean welcomes the return of Matthew Newcomb, Managing Director, Keval Ads at Kevel.

We discussed 👇

00:17 Welcoming Mr Newcomb Back

03:05 Who Kevel Are & What They Do

05:07 Why Move to Retail Media & Join Kevel

09:40 Getting Up to Speed in a New Vertical

10:25 Retail Media Simplified: How It Works

12:05 Old vs Modern Retail Media Networks

14:32 Opportunities & Challenges in Retail Media

16:51 Kevel's Growth Model & SaaS Approach

18:03 M&A Basics: Purpose & Strategy

21:27 Selling a Business: The Process & Challenges

22:49 How the M&A Landscape Has Changed

25:02 Building an Attractive Business for Acquisition

27:27 Profitable Models & Growth Areas to Focus On

29:50 Career Advice: “Do What Others Won’t”

33:32 Networking, Work Ethic & LinkedIn Presence

35:58 The Compound Effect of Consistency