After a career in fundraising and marketing, taking in some of the major charities in the cancer arena, Claire Rowney is CEO of Breast Cancer Now. In this first episode of Series 3 of CANCERTALK, Penny and Robin question Claire about the strategic direction of Breast Cancer Now in terms of the development of person-centred care, about the role of Lifestyle Medicine in that, and about the steps she envisions will take us closer to the level of care she feels should be available to everyone affected by breast cancer.