Project A Podcast

What is the main purpose of personal branding in the B2B context? Is it increasing sales or building employer branding? What are the best channels to facilitate the personal brand? Is LinkedIn or XING more suitable? And what about formats? Should one use whitepapers, videos or podcasts?

On our B2B Marketing & Sales Day by Project A, Florian Heinemann moderated a panel discussion and asked experts from Opinary, CrossEngage and Project A about their experiences and best practices of personal branding to clarify the questions many B2B companies face these days.

Guest: Pia Frey, Co-founder at Opinary; Manuel Hinz, Founder at CrossEngage; Bob Hard, Senior Communications Manager at Project A

Moderator: Florian Heinemann, Founding partner at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Run, Forrest, run! Every start-up is pushed to run as fast as it can to grow in the initial phase of the company. Founders, Vice Presidents, Executives all rush to generate revenue and acquire customers.

Simon Lorenz, Co-Founder of KLARA advises to take one step back and to properly investigate whether customers and products really match. From the product-market fit over go-to-market fit to revenue growth, he sheds light on the aspects to consider for successful lead generation.

Guest: Simon Lorenz, Co-founder of KLARA

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

So you've decided on the basics of your sales compensation scheme. You understand your key drivers for sales success, you've specified your desired actions and behaviors as well as sales targets and on-target-earnings. But we're not done yet.

There are still a number of moving parts to decide on. Which KPIs are you incentivizing for? Do you focus on input or output factors? Where's the difference between hunters and farmers in incentivization? What can you do when sales are lagging? And how does team effort play into it all?

Raul Porojan, Sales & Customer Success Specialist at Project A, goes into the nitty-gritty of our sales compensation in a nutshell series with Christoph Rösler, Director Venture Development & Sales at Project A.

Guest: Raul Porojan, Sales & Customer Success Specialist at Project A

Host: Christoph Rösler, Director of Venture Development & Sales at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Persönliche Empfehlungsdienste sind ein wichtiger Bestandteil unseres digitalen Alltags geworden. Auf der einen Seite helfen sie uns passende Musik zu finden und interessante Produkte beim Online-Shopping, andererseits stehen sie in der Kritik als Katalysator für radikale Meinungsmache.

In dieser Project A Podcast Episode sprechen Janine Perkuhn und Marco Herzog, Gründer von nuzzera.com mit Alexandra Deichsel vom Project A Data Team über die Herausforderung, wie man einen Informationsdienst anbieten kann, der den Lesern persönlich abgestimmte und trotzdem vielfältige Nachrichten empfiehlt und trotzdem die Gefahr einer selbstverstärkenden Filterblase vermeidet. Hier spielt neben dem richtigen Empfehlungs-Algorithmus auch das Geschäftsmodell eine entscheidende Rolle.

Gast: Janine Perkuhn, CPO and Cofounder of Nuzzera and Marco Herzog, CEO and Cofounder of Nuzzera

Moderation: Dr. Alexandra Deichsel, Business Intelligence Manager at Project A

Sprache: German

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Viele junge ITler sehen eine CTO Rolle in einem jungen Startup als eine Art heiligen Gral. Aber weiß man eigentlich, was einen in dieser Rolle erwartet und welche Fallstricke es unterwegs gibt?

Ich spreche mit meinem Kollegen Dr. Markus Wuebben, CTO bei Crossengage.io, darüber wie es ist, in einem jungen und schnell wachsendem Startup zu arbeiten, wie man in einem high traffic environment überlebt, wie man mit Druck umgehen kann und wie es ist, sowohl Produkt als auch den Markt nahezu gleichzeitig zu definieren.

Und natürlich sprechen wir auch über seine Learnings der letzten 3,5 Jahre und was er heute anders machen würde.

Insbesondere das Thema Kultur und die richtigen Kollegen für den aktuellen Lebenszyklus der Firma zu finden, spielen eine wichtige Rolle in seinem "Three stages of a company" Modell.

Gast: Dr. Markus Wuebben, CTO of Crossengage

Moderation: Stephan Schulze, CTO bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

Gründer kennen Project A als Investor, als denjenigen, der Geld gibt. Es ist aber nicht unser Geld, das wir in vielversprechende Unternehmen investieren, sondern größtenteils das Geld der so genannten LPs, also der Limited Partner. Doch wie kommt ein Investor wie Project A an das Geld für seine Fonds? Das erklärt uns in dieser Folge Maike Haase, Head of Investor Relations und Fund Finance be Project A. Grob unterteilt gibt es vier verschiedene Geldgeber-Typen, und alle bringen dem Fonds neben Geld auch weitere Nutzen, von denen am Ende sehr stark auch die Gründer profitieren.

Ein interessantes Learning, das Maike Haase hatte, seit sie bei uns Investor Relations macht: Die LPs fragen Punkte ab die denen sehr ähnlich sind, die auch wir abfragen, bevor wir in Ventures investieren. Dann gibt es da aber noch die ungewöhnlichen Fragen, bei denen auch wir uns manchmal wundern. Aber hört selbst!

Gast: Maike Haase, Head of Investor Relations and Fund Finance bei Project A

Moderation: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

RSS Feed: http://project-a.libsyn.com/rss

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

As the startup ecosystem grows up, it's not only startups pitching to investors anymore. Every investor needs to have a clear USP that founders perceive as added value for their business.

In this episode, Project A partner Florian Heinemann discusses with HitFox CEO Johannes Keienburg about different investment approaches and how investors can differentiate in a growing investor landscape. What relevance has operational competence for a startup, what about specialization, and what can corporates offer?

To get an answer to these questions, listen to this podcast.

Guest: Johannes Keienburg, CEO of the HitFox Group & Managing Director at Heartbeat Labs

Host: Florian Heinemann, General Partner at Project A

Language: English

RSS Feed:

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Demographics, social media, personalization and online trust platforms. Customers are changing, along with their preferred communication channels and their expectations of good customer service. Keeping up with them requires an understanding of the technical tools available in customer service, as well as the branding possibilities in this new world of service.

Dixa is a customer friendship platform out of Copenhagen looking to evolve the way companies connect to and service their customers. Their CEO, Mads Fosselius, talks with with Raul Porojan, Sales & Customer Success Specialist at Project A. Guest: Mads Fosselius, CEO of Dixa

Host: Raul Porojan, Sales & Customer Success Specialist at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Why should a startup invest in its communication when it has enough construction sites to start with? Danijel Visevic, Director of Communications at Project A, gives answers and examples of successful communication that make the business successful. With his "A Com" team, he supports Project A's ventures in three main areas: PR, content creation and communications strategy. The tasks include, for example, the development of personal brands, the creation of videos, photos, and texts or communication consulting. But all this is of little help if the founders do not take into account the most important law of all communication: the Do-No-Bullsh*t-Law.

Guest: Danijel Visevic, Director of Communications at Project A

Host: Rainer Berak, Managing Director and COO at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Diversity is a hot topic in general and a special challenge for startups. More than just a matter of fairness, it bears great opportunity for success. But what is diversity? Why is it important? How can small & fast growing companies work on building a diverse team while being under time and cost pressure?

Meera provides insights on who should drive diversity, shares best practices and explains why it isn't about ticking off boxes.

Guest: Meera Innes, Freelancer & Diversity Evangelist

Host: Rainer Berak, COO & MD at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter