Project A Podcast

With its targeting solutions, Semasio re-defined targeting. Moving away from pre-defined taxonomies to a semantic approach to holistically capture who the user is and how to target them specifically. Semasio calls this "The Power of Semantic Precision".

In this episode, Florian Heinemann, Partner at Project A, and Kasper Skou, CEO at Semasio, talk about how targeting solutions developed in the last decades and how marketers today are able to reach very specific audiences.

Guest: Kasper Skou, CEO at Semasio

Host: Florian Heinemann, Partner at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

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Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Languages can be unnecessarily gendered. How can we change this and why should we? Using informal gender slang can be common in everyday language. Tune into this podcast to hear a Gender Queer person's insights (Molly Barrett, Working Student Talent Acquisition) & Rainer Berak (Managing Director & COO) on how you be more gender neutral with your word choices, avoid gender biases in recruiting, onboarding to gender neutral pronouns and how to use them, and what you and your team can do to encourage diversity. By listening to this podcast, you can start your diversity awareness process :)

Guest: Molly Barrett, Working Student Talent Acquisition at Project A

Host: Rainer Berak, Managing Director & COO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Serverless setups are not really new but the market and their usage is strongly increasing. Yet sometimes people are still unsure if they should start with that technology or not.

Our portfolio company Comtravo is using serverless setups quite some time now and thus gained some insightful experience with this.

In discussion with Comtravo's CTO Marko Schilde, we speak about the advantages and disadvantages of this technology and architecture, how you develop with it, whether a Vendor Lock-in is really a problem and why monitoring is one of the hardest parts in this.

Guest: Marko Schilde, CTO and Founder at Comtravo

Host: Stephan Schulze, CTO at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

In business you can always go with your gut feeling, but as the digital giants have proven, only those that use data stay ahead of the curve. How startups, with the help of Business Intelligence, can support their long-term growth with data?

Selim Nowicki, Senior Business Intelligence Manager at Project A, sits down with us to tell us more about his approach to BI and how one can implement methodologies and measurements that can result in a better understanding of your business and its key drivers. Enjoy!

Guest: Selim Nowicki, Senior Business Intelligence Manager at Project A

Host: Bob Hardt, Senior Communications Manager at Project A

Language: English

Subscribe to our Podcast on iTunes and Spotify

RSS Feed: http://project-a.libsyn.com/rss

Write to us: [email protected]

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Es gibt da diese Vorurteile gegenüber Branding: es dauert, ist kompliziert und teuer. Deswegen fangen gerade Startups mit dem Aufbau ihrer Brand oft viel zu spät an, zumal andere Dinge wichtiger erscheinen und deren Erfolg auch leichter zu messen ist. Doch das ist ein weiteres Vorurteil: Branding lässt sich nicht messen.

Anne Geuther und Bob Hardt haben bei Project A einen Ansatz entwickelt, mit dem sich eine Brand analytisch und lean aufbauen lässt: vergleichsweise schnell, unkompliziert und günstig. Es ist der "Project A Baseline Branding Approach", und er besteht aus drei Elementen: Definition und Strategie, die Entwicklung der Assets und deren Operationalisierung. In dieser Episode erklären Anne und Bob ihren Ansatz, sie räumen mit den Vorurteilen auf und teilen pragmatische Tipps, wie man Branding individuell, aber gleichzeitig strategisch und effizient angehen kann.

Gäste: Anne Geuther, Senior Venture Development Manager bei Project und Bob Hardt, Senior Communications Manager bei Project A

Host: Danijel Visevic, Director of Communications bei Project A

Sprache: Deutsch

Abonnieren Sie unsere Podcast auf (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) und (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Schreib uns: (email: [email protected])

Wenn Du mehr über Project A wissen willst:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/de/media/podcast

Newsletter: https://www.project-a.com/de/media/newsletter

While in the US it is very common to have a team focused solely on Growth, this concept is still relatively new in Europe.

If you are wondering what the advantages might be of introducing Growth Marketing to your business, how it can be done, and if this needs a complete restructuring of your org-chart, this Podcast is for you.

Listen to Aaron Rosen, Head of Growth at Project A, discuss these and many more questions in an animated discussion with Florian Heinemann, Founding Partner at Project A.

You will learn more about the idea of Growth Marketing, how the approach works, and what examples of successful Growth Marketing tactics are. Enjoy!

Guest: Aaron Rosen, Head of Growth at Project A

Host: Florian Heinemann, Founder Partner at Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

610 million professionals, 30 million company pages and more than 50% feed engagement. Is the social network for professionals ready to challenge the Blue Giant in the advertising field? Linkedin Ads is a powerful platform, full of opportunities but also challenges and obstacles - like pricing, targeting options and creatives. Finding the right account and campaign setup is the key to success.

The roadmap of the advertisement platform development looks very similar to Facebooks' of a few years ago. Indeed, 2019 was the year were Linkedin rolled out interest targeting, lookalikes and conversion based campaign optimisation; arrows which Facebook has had in its quiver for years. Did Linkedin efforts manage to cover the ground separating its technologies from Facebook ones?

Listen to Gianluca Lupo, Display Marketing Manager, Project A @Social Ads Meetup from 01.08.2019 discussing the possibilities, best practices and developments of the Linkedin Ads platform during the Social Ads Meetup at Project A Ventures. We try to highlight the strength and weakness points of the social network for professionals, giving at the same time a 360 degrees overview of its possibilities. Enjoy!

Guest: Gianluca Lupo - Display Marketing Manager Project A Ventures

Language: English

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RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

After analyzing more than 73,000 SMB, mid-market and enterprise business locations in one of the largest voice search studies ever conducted, Uberall has released the findings of its pioneering 2019 Voice Search Readiness Report. After defining voice search readiness, they found that only 4% of business locations have no errors or missing information across Google, Yelp and Bing - the most important directories for feeding voice search platforms - and that the vast majority of businesses are severely underperforming in voice search readiness.

Listen to Florian Hübner from Uberall and Krzysztof Szymanski from Project A, discussing the current state of the voice technology, and the possibilities for businesses to stand out in the voice search game. We answer the question - what does it mean to be voice-searched optimized and why now it's the time to jump on this wave. Enjoy!

Guest: Florian Hübner - Founder and Co-CEO of Uberall

Host: Krzysztof Szymanski - Head of Customer Engagement at Project A Ventures

Language: English

RSS Feed: http://project-a.libsyn.com/rss

Write us: [email protected]

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Earlier this week we hosted the second edition of The BAD Meetup (Business and Data). The concept is to address real business challenges that mid-sized startups face which can be helped with by using data and automation. This edition focuses on how to build data-driven organisations.

Listen to our panelists Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A; share their insightful experiences and recommendations for building data-driven organisations.

Guest: Adolfo Grau, Head of Business Intelligence at Raisin; Mathieu Bastian, Director of Data Science & Machine Learning at GetYourGuide; and Selim Nowicki, Senior Business Intelligence Manager at Project A.

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

To build a successful company, you need the right timing, a great idea, and the relevant market size. Most importantly, you need a team that delivers great performance! You have to define the right structure and implement it at the right pace, motivate your people, and get the right skills on board - operational expertise but also soft skills. You need to give people guidance without micromanaging, allow for creativity while keeping the focus on delivery, be there for them while fostering independence. Here are some rules for building a company in a way that makes success possible.

Guest: Simon Dotzer, Director People, Operations and Data at Spryker

Host: Rainer Berak, COO & MD at Project A

Language: English

RSS Feed: http://project-a.libsyn.com/rss

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter