Project A Podcast

Eyeota, one of our earliest investments in the adtech space, pioneered programmatic advertising outside the US and opened the door for the use of data and audience segmentation to drive more powerful campaign targeting. Kristina Prokop talks with Florian Heinemann and sheds some light on the complex topic of audience data, current challenges and what its like founding an international company.

Being data-driven in talent acquisition increases the efficiency of our recruiting. Using data helps recruiters to better understand the candidate's behavior and thus optimizes talent attraction and the hiring plan. Which KPIs could be tracked to improve hiring decisions? How can data be collected and used in your talent acquisition process? Our COO Rainer Berak talks with Andrea Althaus, Director of Talent Acquisition at Project A about her approach to set up a trackable candidate journey, key metrics, and how we can adapt parts of our processes from the Online Marketing logic.

It's the age of data democratization and cloud computing, and we're all swimming in data. But it's now oh so easy to steal it. In this podcast, Chief Data Officer and CTO get together and recall the security lapses that almost gave them a heart attack. And they discuss how to get data security right without making life hard for teams who depend on data to do their jobs.

Engineers: Interested in working for a new start-up that is looking for a tech team for its #Greenfield tech platform?

Our CTO, Stephan Schulze, and Andrea Althaus, our Director of Talent Acquisition discuss the technical details of the project and the next steps for expanding the product's feature set in this podcast.

We're looking for:

VP Engineering: http://bit.ly/2vP3jUi

Backend Developer with Python: http://bit.ly/3bUZZHK

Frontend Developer: http://bit.ly/2SIH37x

With two recent investments in the industrial space, we thought it would be a good idea to dive deeper into one of them. Andreas Helbig travelled to Stuttgart and sat down with Adrian Raidt, CEO and Co-Founder of Laserhub. Laserhub is not only a platform for the procurement of customized metal parts, but actually takes care of the entire process: from automatic offer preparation to order placement, implementation, logistics and billing.

IT-Project Management: teams are on fire, Product Managers can't find time to do it right, projects get delayed, crying in the corner… Sound familiar?

Ryan Singer, Head of Strategy at Basecamp & author of Shape Up, gives eye-opening insight to our CPO Tamer El-Hawari and David Arens (store2be), on how to start shipping meaningful projects.

Customer acquisition in a B2B environment can be very challenging. The sales department is usually the main driver of customer acquisition in early stages startups. Marketing possibilities in this scenario are very limited and usually very expensive. Account-Based Marketing is emerging as a solution to this problem. This collaborative & cross-team strategy with a deep focus into the businesses' needs and challenges is aiming to solve the problem of the misalignment between marketing and sales department in order to boost the acquisition of new accounts.

Guests: Gianluca Lupo, Performance Marketing Manager at Project A & Martin Bach, Senior Marketing Manager at Project A

Host: Bob Hardt, Senior Communications Manager at Project A

Write us: [email protected]

A/B testing, customer interviews and lean iteration processes are common phrases in product development... Somehow it is surprisingly difficult to embed them into the day-to-day DNA of a startup, especially in the early stages.

We will try to understand how to start thinking about product analytics, what are the common pitfalls and how to shape the product analytics vision as your company enters the next stages of development.

Guest: James Arch, Senior Product Data Analyst @ N26 & Ilya Blokh, Director of Product @ Blinkist

Moderation: Ole Bossdorf, Head of Business Intelligence @ Project A

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

How does Venture Debt as a way of financing work? When to consider it for your startup and when to avoid it? In a fireside chat with Florian Heinemann, Oscar Jazdowski will share his insights into the topic based on his experience in technology financing for over 30 years.

Speakers: Dr. Florian Heinemann, Founding Partner @ Project A & Oscar Jazdowski, Co-General Manager @ Silicon Valley Bank

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter

Klara is a digital product, which means that it needs a lot of iterations of testing and improving before it can go to production. Even though we have a place in our stack for unit tests, our functional / integration test suite is growing much faster. During the development of our product, we found out that it's more important to test our product via user flows. Cypress.io is a tool that allows us to do so.

Our first cypress related commit happened in September 2017. What we did since then will be one of the main topics I will talk about in my presentation.

Speaker: Fatos Hoti, Engineering Manager @ Klara

Language: English

Subscribe to our Podcast on (link: https://podcasts.apple.com/de/podcast/project-a-podcast/id1291405799?mt=2&app=itunes text: iTunes) and (link: https://open.spotify.com/show/46IdqkKgDp4yZGomKqqWzq?si=kf41rGkLS9agD3FKmvjbcg text: Spotify)

RSS Feed: http://project-a.libsyn.com/rss

Write us: (email: [email protected])

If you want to know more about Project A check out:

Blog: https://insights.project-a.com

Podcast: https://www.project-a.com/en/media/podcast

Newsletter: https://www.project-a.com/en/media/newsletter