Project A Podcast

Digital Health in Deutschland hatte lange Zeit Anlaufschwierigkeiten. Doch COVID-19 hat uns alle in kürzester Zeit in eine völlig neue Lage versetzt und die Akzeptanz von Telemedizin und digitalen Prozessen im Gesundheitssystem rapide gesteigert.

"Der Patient muss im Fokus stehen" - über Chancen und Stolperfallen diskutieren Daniel Schneider, Deutschlandchef von KRY - einem der größten Telemedizinanbieter in Europa gemeinsam mit Joerg terSchmitten, Abteilungsleiter bei der SIGNAL IDUNA und Nina Jetter, Digital Health Expertin.

Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020

CDP meets AI – After the recent merger between GPredictive and CrossEngage, Florian Heinemann gets together with GPredictive's CEO & Co-founder Björn Goerke to discuss the integration of the two platform solutions. Together they assess how the customer data platform complements the customer prediction platform solution, enabling companies to scale their marketing automation efforts and thus achieve the best possible customer journey via all channels in real-time. (DE only)

Join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020

The global pandemic has made it impossible to host gatherings, events, or conferences of any kind in 2020. Which is why virtual conferencing platforms are on the rise this year. One of the fastest-growing platforms is "Run The World", founded by Xiaoyin Qu. In this Project A Podcast episode, Xiaoyin and Project A's Florian Heinemann, Rainer Berak and Martin Bach discuss Run The World's incredible journey and how Xiaoyin attracted funding from two of the most famous VC investors.

If you'd like to experience the incredible features of "Run The World" and meet Xiaoyin and Martin, simply join us at the Project A Knowledge Conference on October 30, 2020 for a full day of knowledge sharing and networking. Get a ticket now: https://www.project-a.com/knowledge-conference/register.html?utm_medium=social&utm_source=podcast&utm_campaign=TA-pakcon-2020

When should you scale your #sales department and how fast should you do it? In reality, most startups rely on instinct, hearsay and random benchmarks of accomplished founders. Mark Roberge, former CRO of Hubspot and currently lecturer at Harvard, wants to change this by formulating a conscious, KPI-driven approach to guide your #scaling decisions. Listen in on his discussion with Raul Porojan where he outlines his unique framework, "The Science of Scaling".

The app ecosystem is much bigger than just Google and Apple. With millions of publishers, billions of users and data sources changing on a daily basis, this space is not only fragmented but also highly complex. In our lates podcast episode, Florian Heinemann and Andrea Girardelo dive into its complexities, challenges and how 42matters has helped to understand, navigate and provide solutions for app intelligence.

In our latest podcast episode Raul Porojan and Benjamin Dennehy (self-identified "UK's Most Hated Sales Trainer") explore the mindset that leads to success in sales. Why are most salespeople average at best? What makes winners different? And what role does training play in building up a well-oiled sales organisation?

In our lates podcast episode, Florian Heinemann and Asi Sharabi, CEO & Co-Founder of Wonderbly, dive into the complexities of creating personalised products --a $40 billion industry. What are the operational and technological setups required? How to scale globally? What are the challenges ahead? Have a listen to find out the answers!

What works for EyeEm in terms of B2B marketing? Our CMO Philipp Werner is getting down to the nitty-gritty with Matthias and Fabian who run the enterprise-focused marketing activities at Berlin-based photography community and stock image marketplace EyeEm. Quite openly the guys share the tooling they use, what their team looks like and even give us a glimpse into their marketing efficiency metrics. If lead generation is a topic of interest to you – this is your episode!

Lockdown measures brought a surge in searches with local intent, but what does this mean for the offline retail sector? Who can benefit from "near me" searches in the current situation? Florian Hübner, Co-Founder and CEO of Uberall & our General Partner Florian Heinemann answer these questions, as well as who can benefit from local search in the current situation.

Launching features is for many product teams still the most relevant thing. How can that be if what really counts is the value that a feature creates? Tim Herbig, Product Management Coach and Consultant with over 10 years of experience talks with our CPO Tamer El-Hawari about the environment that product teams needed to build what really matters.