Project A Podcast

In this session, our CTO Stephan Schulze talks about why he sees things in terms of "products" vs "projects". For example, he's said that building a company website is a project. Conversely, an organization is a product — meaning that you should think of your teams as products when scaling them up. We discuss the different aspects of these two approaches and when you should choose one over the other.

In our new podcast episode Philipp Jähnel, Head of Marketing Intelligence at Flixbus, gives tips on how to approach marketing attribution as an early stage startup and how to progress to a more sophisticated CLV attribution. In light of the upcoming deprecation of the 3rd party cookie as announced by Google as well as Apple's App Tracking Transparency Framework (ATT), which requires users' explicit consent for IDFA usage, Philipp and our Head of Marketing, Anastasia Albert, also discuss what happens to marketing effectiveness in times of a more private web and app environment.

In our latest podcast episode Finn Hänsel, Founder and Managing Director of the Sanity Group and Simon Walter, Project A's Chief Brand Officer, talk about branding in general and the brand-market-fit in particular. Why should startups think about branding, product, and marketing holistically and from the very beginning? Why can it make sense also for startups to have more than just one brand? How can the brand-market-fit be measured? What are the main differences between D2C and B2C when it comes to brand management? Tune in to find out!

The healthcare industry is a rather complex environment to operate in. Sophie Chung, founder and CEO of Qunomedical, talks about some of the challenges and pitfalls of health marketing. How do you build trust as a newly founded healthcare company? What are the best channels to acquire patients? And how do you make sure clinician reviews are objective?

In this podcast episode Tamer El-Hawari gets together with Petra Wille to talk about strong product organizations. Petra is product leadership coach and recently published her book "STRONG product people". Together they discuss the difference between strong and weak product organizations, what it takes to build strong product teams and how companies need to evolve to build better products.

What is the best way to do your sales forecast for the year? How do you ensure your targets will be met? In this week's episode Corinne Herberg (Senior Sales & CS Analyst at Project A) and Martin Heibel (Founder & MD at Ciara) dive into the topic every Founder and Lead has on their agenda: Making sure 2021's sales targets will be reached. They identify key areas that commercial leadership should be looking into and define actionables that companies can take in order to ensure ending the year on plan. Tune in to find out more.

In our latest podcast episode, Raul Porojan and Michal Bohanes elaborate on how Social Selling and LinkedIn Branding can be useful and achievable by everyone, from CEO to Account Executive. Which misconceptions are there about LinkedIn? Is there a conceptual framework you can use? And where should you start?

Why are most startups rather hesitant as far as branding is concerned? When should startups ideally invest in their brand? The "JVM Start-up Report", recently published by Jung von Matt – the renowned creative agency, was a great occasion for our Chief Brand Officer Simon Walter to speak with Jonas Bailly. Jonas is Managing Director at Jung von Matt and one of the publishers of the startup report. Together they discuss the importance of branding for startups and whether the relationship between creative agencies and startups is really that complicated.

In this week's episode, we'll talk about the interview of product managers. Rasika Krishna Schmidt (VP Product at Anyline) and Tamer El-Hawari (CPO at Project A) have interviewed over 500 product people and share their questions and watch-outs. A helpful episode for interviewers and interviewees.

This week's Project A Podcast episode features Contorion co-founder Richard Schwenke, who speaks about founding Contorion, how the sale to Hoffmann SE went down in 2017, and how figuring out data science at Contorion gave him the idea for his new project: Priceloop. Together with Florian Heinemann they assess how data-driven pricing decisions can have an incredible impact on revenue, how flexible retail & e-commerce companies can be with their pricing, and how companies can ensure that revenue predictions rely on sufficient product data.