Your goal in business should not be disruption — because “distinction” is an infinitely superior choice.  In this episode, Scott McKain explains why creating distinction is the ULTIMATE disruption in every marketplace.

From a waiter on Valentine’s Day to a cab driver, first impressions set the tone of the customer experience — and, whether you know it or not, critical clues about your ability to create distinction. That’s the topic from Scott McKain on today’s Project Distinct!

A recent study found that exercising intensely for a short period of time can produce the same results as working moderately for a much longer period.  In today's episode, Scott examines how that same principle might apply to our creativity, as well.

When Scott McKain totaled his Hertz rental car in New York City traffic, it was the beginning of a remarkable experience that created a customer for life.  Learn how they did it — and how you can duplicate it, without the accident!

CareerBuilder.com surveyed leaders in financial services, retail, and technology companies to find out what they determined were the biggest challenges facing their organizations.  Surprisingly, they were very much alike — and will be revealed by Scott McKain on this episode, along with a simple strategy to begin to solve the problem.

On today’s episode, Scott discusses the pitfalls of retirement and the choice to be, or not to be distinctive.