More on how the Ebert Effect and how it can help you create distinction.

The move to distinction in my own business.

Based upon a recent whitepaper by Cornerstone, "only 40% of your employees know your organization's strategy and priorities for success!"  Based on their research -- as well as Scott McKain's own work -- here is one important step to help you repair your engagement problems...NOW!

(Except, it doesn’t.)  When Scott McKain saw that banner proclaiming an organization’s new mantra, he commented it was the “dumbest corporate message ever.” In today’s program, he explains why sales is NOT a “cure all” — and how Harley-Davidson’s success proves it.

There are many aspects that a business must understand to deliver an experience so compelling to customers that loyalty is the result.  Scott McKain today reveals the three requirements that are essential to create an Ultimate Customer Experience ®, regardless of your business or marketplace.

Sometimes, events in your life changes your plan.  That was the case for my friend, Dr. Charles Runnels -- trained as an attorney, working for an oil company, a former Navy pilot -- he wound up impacting thousands of young lives. Today's PROJECT DISTINCT is about his story -- and how it can inspire all of us to make a difference.

One of the most powerful aspects of both your personal and professional lives are the habits that reinforce consistent behavior.  The tension between how you are now — and how distinctive you want to be in the future — can create significant challenges. Scott McKain beings our exploration into habits in today’s Project Distinct!

What some airlines don’t understand is that some customers use more than just money to purchase a ticket.  And, whether the hotel is a Hampton Inn or a Four Seasons, customers always have a right to a great experience.  Scott McKain reveals what the second currency is…and how it might even be more important than cash.

If the experience that you deliver to your customers is identical to the one the competition is creating, it becomes impossible for you to be perceived as distinctive.  In today’s episode, Scott McKain relates three specific steps that you can take to make your customer experience more unique.

Many years ago, Scott McKain played “the Banker” in the classic Werner Herzog movie, “Stroszek.”  Roger Ebert named it one of the fifty “Great Movies” in the history of the cinema.  On today’s Thanksgiving edition of PROJECT DISTINCT, Scott relates the life lessons he learned…for which he is very thankful…from spending one Thanksgiving with the famed director, Werner Herzog.