Project Distinct Podcast

A story without a heroic and powerful ending will fail to engage the audience -- they will neither remember nor recommend you! Today's PROJECT DISTINCT (from the road in Phoenix) examines why your ending is important -- and how to enhance every story that you tell!

Because of a travel delay, Scott was unable to record today's episode on Act Three of storytelling. That will be here for you tomorrow -- in the meantime, here's an encore episode:

The terms “differentiation” and “distinction” are NOT interchangeable, according to Scott McKain — and it’s vital to know why.  In this program, he enlightens us about the Pyramid of Distinction, why “Level One: Sameness” is about price, and why you can’t get to “Level Three: Distinction” unless you have something compelling that sets you apart from the competition.

Today’s PROJECT DISTINCT continues our examination of how we can tell OUR stories in a dynamic and distinctive manner. Act Two of the compelling business story is known by many names: “raising the stakes,” “confrontation,” or “rising action” — Scott calls it “our search for resolution.”  No matter how it’s known, having an Act Two that makes  your story more compelling is critical to making it persuasive. 

Certainly we all want to be successful — and, we hope to be lucky! What is luck?  And, can we “stack the deck” and increase the odds that the coming year will be our luckiest yet?  On today’s PROJECT DISTINCT, Scott will reveal the six factors you need to employ in the coming year to make certain that you “get lucky!”

A fabulous dinner in Fort Wayne, Indiana reminded Scott that it's possible to create distinction no matter where you are -- no matter what you do! Learn about the incredible restaurant Tolon -- and the important lesson it teaches! (Recorded while traveling -- apologies for audio quality!)

Following up on yesterday's episode about the Presidential election, Scott McKain continues the conversation with a critical business lesson on the importance of influence.  Just as a losing political party wants to convert voters to another point of view, professionals must find ways to get customers of the competition to consider an alternative.  That's the topic of today's PROJECT DISTINCT!

What’s the name of your product or service?  Is it purposefully attracting or unintentionally repelling your target customers?  In today’s Project Distinct, Scott McKain relates the story of how a restaurant changed the name of its early evening dinner special to great success — and what that means to you and your business!

Watching the Discovery Channel in his hotel room, Scott McKain noticed an aspect of anxiety that is true in business and in all aspects of life — and that requires a conscious choice on our part in order to deal with the issue.  This episode will also list a few helpful hints of what to do when you’re feeling a bit anxious as you grow your business and career.