Whether it’s in romance — or in business — it’s (unfortunately) easy to fall prey to self-delusion.  “Alternative facts” are nothing more or less than a distortion of the truth — and if we can’t be honest with ourselves, how can we be honest with customers?  Today’s PROJECT DISTINCT explores this tough topic — and points the way to some areas where we might re-examine our viewpoint.

What is the purpose of business?  Today’s PROJECT DISTINCT will provide an answer that Scott McKain created and is often quoted — as well as reveal the three specific areas where you should be concentrating…as well as insight on how to do it.  It’s an important episode of PROJECT DISTINCT!

The ability to create distinction is one of the most powerful and important tools any professional or business can possess in this hyper-competitive world. On today’s PROJECT DISTINCT, we will examine the precise reasons why it is so critical — and reveal ideas on how YOU can develop “distinct-ability!”

According to Scott McKain, there are only two types of jobs in any organization.  The problems are that many managers don’t understand that concept — and that employees need your organizations to be clear about which of the two they’re working in or applying for. Today’s PROJECT DISTINCT examines both types of jobs — and expands on how to maximize the impact of each for your colleagues and your company.

Most businesses think of the economic value that they create for customers — and ascertain what price establishes the best opportunity to turn that value into a sale.  The problem is that in today’s world, customers are using more than one currency.  The critical aspect is that one — money — is a renewable resource; the other is not.  That’s the subject of today’s PROJECT DISTINCT.

No matter how much you train and teach, it’s impossible for you to overcome the lessons taught from the screen time we are spending on television, tablets, and smartphones.  On today’s PROJECT DISTINCT, Scott McKain reveals the vital element you must convey to customers and colleagues to stand out and deliver with distinction!

Whether it’s in romance — or in business — it’s (unfortunately) easy to fall prey to self-delusion.  “Alternative facts” are nothing more or less than a distortion of the truth — and if we can’t be honest with ourselves, how can we be honest with customers?  Today’s PROJECT DISTINCT explores this tough topic — and points the way to some areas where we might re-examine our viewpoint.