Project Growth

As collegiate student-athletes, Jimmy DeCicco and his two brothers, Jordan and Jake, were tired of the usual bottled coffees and energy drinks loaded with sugar and artificial ingredients. To find an alternative, Jordan turned to a blender in his dorm room and brewed better energy with better ingredients. The all-natural, sugar-free, Super Coffee, was born.

In the Super Coffee HQ in NYC, Jimmy and I discuss his journey creating a successful brand, how sports influenced his business, creating a dynamic work culture, and Super Coffee's experience on Shark Tank. 

Try Super Coffee here: https://drinksupercoffee.com/

Michael Martocci’s journey into entrepreneurship started at a young age. He dropped out of college to partner with former NFL Athlete, Steve Weatherford, to help launch his fitness brand, where he learned the ins-and-outs of entrepreneurship. Now, he is Founder and CEO of the swag pack company, SwagUp. At 24 years old, he has grown the company from the ground up over the past 2 years to about $8M in revenue in 2019. In this episode, Mike and I discuss building a brand, taking the “leap”, creating company culture, and more!

Whether you’re in sales, running your own business, or there is just somebody you’re trying to get in touch with, this episode will give you actionable tips to get the attention of anybody. In this episode, I recap the 2019 Sales Development Conference by Tenbound, and discuss three things to leverage on every email to get a response.

Catie Ivey, RVP of Sales at Demandbase, shares her success in sales as an individual contributor, as well as managing a team, which is attributed to her ‘Growth’ mindset. In this episode, we discuss what makes a successful sales person, women in tech, getting outside your comfort zone, and steps to turn a ‘Fixed’ mindset, into a ‘Growth’ mindset.

After a short stint in corporate America, Michael Katz, CEO and Co-founder of mParticle, shares his entrepreneurial journey of creating multiple companies, successfully exiting, and creating valuable relationships. Michael took his first company, interclick, public in 2009 and sold to Yahoo in 2011 for $270M. After a successful exit, mParticle, the leading Customer Data Platform, was born. It's backed by some impressive investors, like Google Ventures and Nas, the rapper.

Michael and I discuss what it was like taking a company public, being acquired, the importance of becoming 'obsessed' with your craft, and understanding the market.

After a short stint in the NFL with the New York Jets, Tom Ottaiano used his skills he learned through sports to create the digital marketing agency, Today’s Business. He now works with some of the top brands and names in the industry, such as Kevin Garnett, Ray Lewis, and Super Bowl Champion, Chris Hogan. Tom and I discuss being persistent, always delivering value, surrounding yourself with a strong team, and his personal mantra: “I don’t work, I build.”

Today's Business: https://tbsmo.com/

Brian Mazza, Entrepreneur and Fitness Enthusiast, got quickly introduced to the hospitality industry when he moved to NYC with only $400 in his pocket. Now, using his personal brand that he has built with his love for fitness, Brian has created many successful brands, such as The Ainsworth, which is known for their viral dishes, like the 24k Golden Wings and Mac & Cheese Burger. Brian and I also discuss his 4 F’s of Life which he lives by, living a high performance lifestyle, networking and relationship building, and accountability. 

You can sign up for Brian’s High Performance Lifestyle Training Speaker Session with keynote speaker, David Goggins, here: https://www.hpltraining.com/