Samuel Felberbaum is President at Prinx Chengshan Tire. He came to Prinx from Toyo Tires, where he was the Director of Sales for eight years. His passion is in helping companies set up and implement marketing initiatives that increase customer growth, improve retention, and drive revenue. Samuel is a big sports enthusiast, especially when it comes to the New York Yankees.

In this episode…

What is the best way to reach your target customer demographic? Is it always through social media, or could there be another effective way? What if it was to be the main sponsor of an event that features an increasingly popular activity? 

According to Prinx Chengshan Tire’s Samuel Felberbaum — whose company promotes the Fortune tire brand and targets business-to-business, regional wholesalers — his executive team has recently signed a multi-year deal to be the official tire of USA Pickleball. Samuel said it was a good fit for Fortune and his team is hopeful that this will be a great way to gain new customers and expand the brand.

On this episode of Gain Traction, Mike Edge is joined by Samuel to discuss marketing a tire brand to business-to-business wholesalers. Samuel speaks about his past experiences which have proven to be valuable in his current position, becoming the official tire of USA Pickleball, the region of the U.S. where the Fortune brand is particularly strong, ways customers can find Fortune tires, and upcoming challenges and goals. Don’t miss it!

Here’s a glimpse of what you’ll learn: 

• Samuel Felberbaum discusses his background and shares what led him to Prinx Chengshan Tire
• Who are Prinx’s ideal customers?
• The tire brands Prinx works with 
• Samuel makes a big sponsorship announcement
• What past experiences were valuable in preparing Samuel for his role as President of Prinx?
• The biggest challenges in the tire industry with the Fortune brand

Resources mentioned in this episode:

• Samuel Felberbaum on LinkedIn
• Fortune Tires
• Traction Summit 2023
• Smithers
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.