Annabel Biscotto, the immediate past president of the Australian Law Students’ Association, understands how difficult it can be for the next generation of lawyers to post publicly in the online realm as they wade into the profession. As she has learnt, being genuine and authentic is the surest way to develop a brand to be proud of.

In this episode of The Protégé Podcast, host Jerome Doraisamy welcomes back Ms Biscotto to discuss her tenure as ALSA president, what she has learnt about herself and the journey of emerging lawyers from that 12-month role, the importance of putting one’s full self forward in the modern marketplace, and how it has become part of one’s professional development.

Ms Biscotto also discusses how she tries to be genuine and authentic when posting online, navigating anxiety about such public-facing content, being empowered from owning one’s personal and professional brand, practical tips for getting one’s brand started, and what excites her about the younger generation leading the charge in adding more colour to lawyers’ identities to the outside world.