Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

By Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven GrowthBusinessEntrepreneurshipInvestingManagement
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Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact episodes

  • How Purpose, Community, and Focus Help HealthTech Founders Build Companies That Last with Alex Koshykov

    Building a healthtech company isn't just about creating a better product.


    It's about solving the right problem, earning trust, and building meaningful relationships.


    In this episode, Alex Koshykov, Co-Founder of YODD and the 2026 HealthTech Impact Award winner recipient in the category of Medical Devices and the grand prize winner for Judgesโ€™ pick, shares how his early experiences improving access to care shaped his entrepreneurial journey.


    Together, we explore why founders need to define a clear niche, build authentic communities, and show up consistently before investors, customers, and partners are ready to say yes.


    If you're building a healthtech company, this conversation will remind you that sustainable growth comes from focused execution, meaningful connections, and staying true to the mission that inspired you to start.


    Listen now to learn why solving one meaningful problem can create a much bigger impact than trying to solve everything.



    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… How Alex's early work in public health inspired his journey into healthtech entrepreneurship

    โœ… Why narrowing your focus helps founders become category leaders instead of competing with everyone

    โœ… Why visibility is essential for building credibility with customers, investors, and strategic partners

    โœ… How purpose-driven companies stay resilient through the challenges of building a startup

    โœ… Why consistent action and execution matter more than waiting for the perfect opportunity




    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • Why Oral Health Is the Missing Link in Healthcare Innovation โ€“ This episode explores how solving a specific healthcare challenge can create broader system-wide impact, highlighting the importance of finding a clear niche, building strategic partnerships, and designing solutions that fit naturally into clinical workflows.


    • Why AI Is Rewriting the Rules of Startup Survival for Early-Stage HealthTech Founders โ€“ This conversation examines how founders can stand out in an increasingly competitive market by communicating their value clearly, building meaningful relationships, and positioning their companies for sustainable growth beyond the technology itself.


    • How Deep Expertise Helps HealthTech Founders Become Industry Authority โ€“ This episode discusses why trust, visibility, and thought leadership are essential for healthtech founders, demonstrating how consistently sharing expertise and building authentic connections can open doors to customers, partners, and investors.




    Where Are You Focused Right Now?


    1๏ธโƒฃ Need More Pilots, Partnerships, or Revenue?


    You're building momentum, having conversations with investors, developing partnerships, and growing your team.


    The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.


    Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth.


    Schedule an Alignment Call: ๐Ÿ‘‰ PulsePointPath.com/Chatย 


    2๏ธโƒฃ Raising Capital?


    Most founders don't need more investor meetingsโ€”they need a stronger investor story.

    Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund.


    Get started: ๐Ÿ‘‰ PitchToYes.comย 


    3๏ธโƒฃ Want More Visibility & Inbound Opportunities?


    Have a compelling founder journey or healthcare innovation story to share?


    Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.


    Apply here: ๐Ÿ‘‰ PulsePointPath.com/Providers-Edge-Recording

    32 min
  • What HealthTech Founders Need to Know From Clinical Innovation to Commercial Success with Sarah Matt

    Building groundbreaking technology isn't enough to build a successful healthtech company.ย 

    ๐ƒ๐ซ. ๐’๐š๐ซ๐š๐ก ๐Œ๐š๐ญ๐ญ has seen firsthand that the biggest barrier to innovation isn't creating better products.

    It's making sure those products solve the right problem, fit naturally into healthcare workflows, and reach the people who need them most.

    In this episode, Sabrina sits down with Dr. Matt, a general surgeon turned healthtech strategist.

    They explore why commercialization should begin long before product launch.ย 

    Together, they unpack how founders can build solutions that earn trust, improve healthcare access, and create lasting business value by designing around people

    Not just technology.

    Listen now and discover why commercialization is the true competitive advantage in healthtech.


    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… Why commercialization starts before the first line of code is written

    โœ… The difference between building impressive technology and building a scalable business

    โœ… How mapping the entire customer journey increases adoption across healthcare systems

    โœ… Why clinicians should be strategic partnersโ€”not just names on an advisory board

    โœ… The five pillars of healthcare access every founder should understand before launching a solution

    โœ… Why investors evaluate leadership, messaging, and execution as much as the technology itself

    โœ… How founders can communicate complex innovations in a way customers, investors, and health systems immediately understand

    โœ… Why reducing friction instead of features is the key to long-term adoption



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • How Diagnostics + Payers Speed Treatment โ€“ This episode explores how better alignment between diagnostics, payers, and care delivery can accelerate treatment, remove barriers to patient access, and help healthtech innovators build solutions that fit seamlessly into real-world healthcare workflows.
    • Why Isn't Your Digital Health Getting Adopted Faster? โ€“ This conversation examines why many digital health solutions struggle to gain traction, highlighting the importance of workflow integration, stakeholder alignment, and designing technology that providers and patients will actually use.
    • Why Samsung Bought Xealth and What Founders Should Learn โ€“ This episode breaks down the strategic lessons behind Samsung's acquisition of Xealth, showing how workflow integration, enterprise value, and solving real operational challenges can position healthtech companies for long-term growth and acquisition.




    Where Are You Focused Right Now?


    1๏ธโƒฃ Need More Pilots, Partnerships, or Revenue?


    You're building momentum, having conversations with investors, developing partnerships, and growing your team.


    The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.


    Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth.


    Schedule an Alignment Call: ๐Ÿ‘‰ PulsePointPath.com/Chatย 


    2๏ธโƒฃ Raising Capital?


    Most founders don't need more investor meetingsโ€”they need a stronger investor story.

    Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund.


    Get started: ๐Ÿ‘‰ PitchToYes.comย 


    3๏ธโƒฃ Want More Visibility & Inbound Opportunities?


    Have a compelling founder journey or healthcare innovation story to share?


    Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.


    Apply here: ๐Ÿ‘‰ PulsePointPath.com/Providers-Edge-Recording



    31 min
  • How Medical and Dental Practices Can Grow More Profitably with Ibrahim Ashmawey

    Your company is growing.


    Revenue is coming in.


    The team is getting bigger.


    So why does the business still feel like it is burning through cash?


    In this episode, Sabrina Runbeck sits down with Ibrahim Ashmawey, Founder of Golden Profit Group


    To unpack the financial blind spots that quietly follow HealthTech companies as they grow.


    They discuss why scaling cannot repair weak margins, how incomplete cost calculations distort pricing


    And why a minimum viable product does not always prove that customers will pay.ย 


    Ibrahim also explains how unnecessary staffing, duplicate technology, and unclear financial assumptions can make a growing company less sustainable, not more.


    Listen now and discover how to strengthen your financial foundation before growth turns a small inefficiency into a much larger problem.



    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… Why scaling multiplies financial inefficiencies instead of fixing them

    โœ… The difference between a minimum viable product and a minimum sellable product

    โœ… How to calculate the true cost of delivering a healthcare product or service

    โœ… Why labor, implementation, support, compliance, and technology must be included in product costs

    โœ… How strong revenue can hide wasteful spending and weak operations

    โœ… Why founders must connect every hire and expense to a measurable result

    โœ… What unclear financial assumptions communicate to potential investors

    โœ… How duplicate platforms and unused subscriptions quietly drain company resources

    โœ… Why technology must improve capacity, outcomes, or efficiency to justify its cost

    โœ… What founders should review before investing more capital into growth



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • How HealthTech Founders and Startup Operators Build Wealth Without Financial Burnout - This episode explores how founders can manage financial risk, protect liquidity, and build long-term wealth without allowing entrepreneurship to consume their personal and financial stability.


    • Why Sports & Health Tech Founders Miss Their Next Round - This conversation explains how investors assess scalability, revenue, EBITDA, capital deployment, team readiness, and exit potential before deciding whether a company is truly ready for its next round.


    • Why Do So Many HealthTech Startups Stall After Early Traction? - This episode examines why early demand does not always lead to sustainable growth when a company lacks the systems, leadership, partnerships, and operational infrastructure needed to scale.



    Where Are You Focused Right Now?


    1๏ธโƒฃ Need More Pilots, Partnerships, or Revenue?


    You're building momentum, having conversations with investors, developing partnerships, and growing your team.


    The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.


    Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth.


    Schedule an Alignment Call: ๐Ÿ‘‰ PulsePointPath.com/Chatย 


    2๏ธโƒฃ Raising Capital?


    Most founders don't need more investor meetingsโ€”they need a stronger investor story.

    Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund.


    Get started: ๐Ÿ‘‰ PitchToYes.comย 


    3๏ธโƒฃ Want More Visibility & Inbound Opportunities?


    Have a compelling founder journey or healthcare innovation story to share?


    Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.


    Apply here: ๐Ÿ‘‰ PulsePointPath.com/Providers-Edge-Recording

    36 min
  • How Building Community Trust Contributes to Sustainable Healthcare Innovation with Dr. Tyler Evans

    Healthcare systems are moving faster than ever


    Yet trust in those systems keeps breaking down.


    In this episode of Providerโ€™s Edge, together with the CEO of Wellness Equity Alliance, ๐ƒ๐ซ. ๐“๐ฒ๐ฅ๐ž๐ซ ๐„๐ฏ๐š๐ง๐ฌ


    We unpack why healthcare innovation cannot succeed if we ignore the human realities underneath the data.ย 


    From poverty and politics to communication and public trust


    This conversation exposes why many healthcare systems failed during COVID


    Even with massive funding and resources available.


    He shares what decades of working in infectious disease, global health, and public health leadership taught himย 


    About the deeper systems driving disease spread and healthcare inequities.ย 


    Together, we explore what founders, clinicians, and healthcare leaders must understandย 


    If we truly want sustainable healthcare transformation.


    If you are building in HealthTech, leading healthcare innovation, or trying to create scalable impact


    This conversation will challenge how you think about trust, adoption, leadership, and systems design.



    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… Why healthcare adoption problems are often trust problems

    โœ… How poverty, politics, and public health systems shape patient outcomes

    โœ… Why throwing more money at broken systems does not automatically create better healthcare

    โœ… How empathy and storytelling influence healthcare communication

    โœ… Why founders cannot build solutions in isolation and expect communities to buy in later

    โœ… The role of experts, ecosystems, and collaboration in sustainable healthcare innovation

    โœ… Why public health became politicized and why that creates long-term risk for everyone



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • How Diagnostics + Payers Speed Treatment - This episode explores how healthcare systems, diagnostics companies, and payers can improve patient outcomes by reducing delays in care, strengthening communication, and creating more connected healthcare experiences patients can actually trust.


    • How Virtual Care Keeps Patients Inside Health Systems - This conversation focuses on patient trust, healthcare accessibility, and system design, including how virtual care models can reduce fragmentation, improve engagement, and keep communities connected to the care they need.


    • Why Isnโ€™t Your Digital Health Getting Adopted Faster - This episode dives into the real barriers behind healthcare adoption, including communication psychology, workflow integration, provider trust, and why even strong healthcare technology struggles when human behavior and system realities are ignored.


    Where Are You Focused Right Now?

    1๏ธโƒฃ Need More Pilots, Partnerships, or Revenue?


    You're building momentum, having conversations with investors, developing partnerships, and growing your team.


    The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.


    Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth.


    Schedule an Alignment Call: ๐Ÿ‘‰ PulsePointPath.com/Chatย 


    2๏ธโƒฃ Raising Capital?


    Most founders don't need more investor meetingsโ€”they need a stronger investor story.

    Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund.


    Get started: ๐Ÿ‘‰ PitchToYes.comย 


    3๏ธโƒฃ Want More Visibility & Inbound Opportunities?


    Have a compelling founder journey or healthcare innovation story to share?


    Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.


    Apply here: ๐Ÿ‘‰ PulsePointPath.com/Providers-Edge-Recording

    32 min
  • How Can Healthcare Marketers Use AI-Powered Market Intelligence to Better Engage Physicians and Patients? with Kamya Elawadhi

    Everyone is talking about AI, but few leaders are asking the question that matters:


    How can AI help people make better decisions instead of creating more dashboards, reports, and confusion?


    In this episode of Providerโ€™s Edge, I sat down with ๐Š๐š๐ฆ๐ฒ๐š ๐„๐ฅ๐š๐ฐ๐š๐๐ก๐ข, Co-Founder and President of Doceree


    To explore how AI-powered market intelligence can strengthen healthcare marketing, physician engagement, patient education, and commercial decision-making.


    Her team brought together 75 healthcare leaders to co-create solutions around real industry challenges.ย 


    The result was AI designed to work as a strategic thought partnerโ€”not just another automation tool.


    For healthcare leaders and founders, the message is clear:


    Build fewer features.


    Build solutions people will actually use.


    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… How to turn healthcare data into actionable decisions

    โœ… Why patients and physicians require different engagement strategies

    โœ… How real-time market intelligence improves commercial decisions

    โœ… Why co-creation leads to stronger adoption

    โœ… How AI can support affordability, access, and adherence

    โœ… Why implementation matters more than industry buzzwords

    Connect with Kamya Elawadhi on

    ๐Ÿ‘‰ https://www.linkedin.com/in/kamya-elawadhi/ย 


    Doceree is the only healthcare marketing platform that can measure and adapt to the actual clinical intent of both physicians and patients.ย 


    Built on the industry's largest real-time clinical signal network, Doceree's infrastructure unifies the entire healthcare journey - from physician awareness to prescription and patient fill to refill.ย ย ย 


    Explore opportunities here:ย 

    ๐Ÿ‘‰ http://www.doceree.com


    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • What If Your HealthTech Marketing Problem Isnโ€™t Visibility but Confusion? - This episode explores why healthcare companies struggle with messaging, market positioning, and audience understanding.ย 


    • How Virtual Care Keeps Patients Inside Health System - This episode discusses patient engagement, trust, adoption, and keeping patients connected within healthcare ecosystems


    • How to Build AI Clinicians' Trust and Teams Stick - This episode examines how AI earns trust from clinicians and patients, emphasizing that technology succeeds only when it supports human decision-making.ย 



    Where Are You Focused Right Now?

    1๏ธโƒฃ Need More Pilots, Partnerships, or Revenue?


    You're building momentum, having conversations with investors, developing partnerships, and growing your team.


    The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.


    Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth.


    Schedule an Alignment Call: ๐Ÿ‘‰ PulsePointPath.com/Chatย 


    2๏ธโƒฃ Raising Capital?


    Most founders don't need more investor meetingsโ€”they need a stronger investor story.


    Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund.


    Get started: ๐Ÿ‘‰ PitchToYes.comย 


    3๏ธโƒฃ Want More Visibility & Inbound Opportunities?


    Have a compelling founder journey or healthcare innovation story to share?


    Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.


    Apply here: ๐Ÿ‘‰ PulsePointPath.com/Providers-Edge-Recording

    26 min
  • Why Oral Health Is the Missing Link in Healthcare Innovation with Katie D'Amico

    Most healthcare founders think the challenge is getting funding.


    But the real challenge?


    Building something the healthcare system can actually adopt.


    In this episode of Providerโ€™s Edge, I sat down with ๐Š๐š๐ญ๐ข๐ž ๐ƒโ€™๐€๐ฆ๐ข๐œ๐จ from CareQuest Innovation Partners.


    We dissected why healthcare founders must focus on workflow alignment, pilot validation, partnerships, and operational infrastructure


    Before chasing rapid scale.


    We also explored why overlooked spaces like oral health and medical-dental integration are becoming some of the biggest opportunities in healthcare innovation today.


    If youโ€™re building in healthcare right now


    This conversation will challenge how you think about growth, partnerships, and what it really takes to become โ€œfundable.โ€



    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… What investors and accelerators actually look for

    โœ… Why pilots matter more than pitch decks

    โœ… How healthcare founders can reduce adoption friction

    โœ… Why collaboration is becoming a competitive advantage

    โœ… What sustainable healthcare scaling really looks like



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • Why Samsung Bought Xealth and What Founders Should Learn - This episode explores how healthcare founders create enterprise value by solving workflow friction, integrating digital tools into clinical care, and building connected healthcare ecosystems that providers will actually adopt.


    • How Virtual Care Keeps Patients Inside Health Systems - This conversation focuses on integrated care delivery, patient retention, virtual care adoption, and why healthcare systems increasingly prioritize connected ecosystems instead of isolated point solutions.


    • How AgeTech Startups Win Hospital Trust With Wound-Care Pilots - This episode breaks down how healthcare startups gain credibility through pilots, clinical validation, and operational readiness instead of relying on hype or early visibility alone.


    Where Are You Focused Right Now?

    1๏ธโƒฃ Need More Pilots, Partnerships, or Revenue?


    You're building momentum, having conversations with investors, developing partnerships, and growing your team.


    The next stage of growth often comes down to knowing where to focus, which opportunities to prioritize, and who can help open the right doors.


    Our integrated advisory board helps founders accelerate growth through strategic introductions, leadership support, and expert guidance across fundraising, operations, and revenue growth.


    Schedule an Alignment Call: ๐Ÿ‘‰ PulsePointPath.com/Chatย 


    2๏ธโƒฃ Raising Capital?


    Most founders don't need more investor meetingsโ€”they need a stronger investor story.

    Submit your pitch deck for feedback through our free Pitch to Yes Workshop and learn how to communicate what investors actually fund.


    Get started: ๐Ÿ‘‰ PitchToYes.comย 


    3๏ธโƒฃ Want More Visibility & Inbound Opportunities?


    Have a compelling founder journey or healthcare innovation story to share?


    Apply to be featured on Provider's Edge, our Top 100-ranked entrepreneurship podcast where founders build authority, attract partnerships, and create new opportunities.


    Apply here: ๐Ÿ‘‰ PulsePointPath.com/Providers-Edge-Recording

    32 min
  • Why AI Is Rewriting the Rules of Startup Survival for Early-Stage HealthTech Founders with Michael Frank

    Some founders might feel uncomfortable withย  this.


    But building a great product is no longer enough.


    Together with ๐Œ๐ข๐œ๐ก๐š๐ž๐ฅ ๐‰. ๐…๐ซ๐š๐ง๐ค, let us unpack one of the ๐˜ฃ๐˜ช๐˜จ๐˜จ๐˜ฆ๐˜ด๐˜ต ๐˜ด๐˜ฉ๐˜ช๐˜ง๐˜ต๐˜ด happening in business right now:ย 


    AI is lowering the barrier to building companies


    Which means founders can no longer rely on technology alone to stand out.


    The real differentiators now?


    Clear positioning.ย 


    Distribution.ย 


    Strategic relationships.ย 


    And the ability to solve an actual business problem people will pay for.


    He shares lessons from scaling and exiting his own trading firm


    Leading technology and risk transformation on a nearly $1B balance sheet


    And now advising founders and boards navigating growth in rapidly changing markets.


    This conversation is especially important for healthcare founders who are brilliant operators, clinicians, orย 

    researchers


    But struggle to simplify their message


    Communicate ROI


    Or build traction outside their immediate expertise.


    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… Why founders are not losing to AI; they are losing to founders using AI better

    โœ… How AI is transforming operations, customer service, research, and decision-making

    โœ… Why distribution has become the new startup moat

    โœ… The biggest mistakes founders make when pitching investors

    โœ… Why trying to serve everyone weakens your positioning

    โœ… How to validate a problem before overbuilding a product

    โœ… The danger of sounding โ€œtoo technicalโ€ in investor conversations

    โœ… Why strategic ecosystems matter more than endless networking

    โœ… How board-level thinking changes risk management and execution



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • Why Great HealthTech Innovations Fail Before Reaching Hospitals - This episode breaks down why strong healthcare products still fail without operational readiness, adoption strategy, and the right ecosystem partnershipsโ€”directly aligning with Michael Frankโ€™s discussion on commercialization and why great products alone no longer win.


    • What Makes FemTech Investors Lose Interest Fast - Sabrina and Keara unpack why founders lose investor trust through unclear positioning, overcomplicated messaging, and weak execution strategyโ€”echoing many of the same founder mistakes discussed in Michael Frankโ€™s interview.


    • Why Isnโ€™t Your Digital Health Getting Adopted Faster - This conversation explores why healthcare innovation struggles with real-world adoption, clinician behavior, and scaling workflowsโ€”making it highly relevant to the discussion around AI, startup survival, and market traction in early-stage healthtech.



    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.ย 


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.



    Here are 3 ways we can support you right now:


    1๏ธโƒฃ Get a 360ยฐ Strategy from a Board That Sees What You Canโ€™t


    Still piecing advice together from part-time advisors who barely have time to talk?ย 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory boardโ€”designed to find the blind spots in your funding, contracts, and margin strategy.


    This isnโ€™t another Slack chat or once-a-month call. Itโ€™s a full diagnostic and action plan you canโ€™t afford to miss.


    ๐Ÿ‘‰ PulsePointPath.com/Apply


    2๏ธโƒฃ Turn Your Pitch into a Funding Magnet


    Your pitch isnโ€™t a presentationโ€”itโ€™s a conversion tool.ย 


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    ๐Ÿ‘‰ PitchToYes.com


    3๏ธโƒฃ Be a Featured Guestย 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.ย 


    Have traction and a story to share?


    Apply to join us: ๐Ÿ‘‰ PulsePointPath.com/Call-Sabrina

    39 min
  • How Deep Expertise HealthTech Founders Become Industry Authority with Katrena Friel

    Most founders think their product is what makes people trust them.


    Itโ€™s not.


    People trust clarity.


    People trust conviction.


    People trust founders who can explain complex problems in a way that actually makes others care.


    In this episode, we sit down with ๐Š๐š๐ญ๐ซ๐ž๐ง๐š ๐…๐ซ๐ข๐ž๐ฅ to unpack why personal branding is not vanity marketing.


    Itโ€™s ๐˜ด๐˜ต๐˜ณ๐˜ข๐˜ต๐˜ฆ๐˜จ๐˜ช๐˜ค ๐˜ฑ๐˜ฐ๐˜ด๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ช๐˜ฏ๐˜จ.ย 


    They dive into how founders can turn their expertise, lived experiences, and philosophy into:


    Books

    Speaking opportunities

    Educational content

    And scalable authorityย 


    That builds long-term trust with investors, partners, and buyers.


    If you are building in healthcare, this conversation will challenge how you think about visibility, messaging, and influence in todayโ€™s crowded market.


    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… Why your philosophy matters more than your product features

    โœ… How founders accidentally weaken their authority by overcomplicating their message

    โœ… The difference between personal branding and company branding

    โœ… Why educating the market builds more trust than pitching the product

    โœ… How books, speaking, and thought leadership become scalable business assets

    โœ… The real reason most founders struggle to stand out in crowded industries

    โœ… How to simplify complex ideas without losing credibility

    โœ… Why trust starts with the founder before it transfers to the product or company



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • What If Your HealthTech Marketing Problem Isnโ€™t Visibility but Confusion - This episode explores why healthcare founders struggle to gain traction when their messaging is overly complex, unclear, or disconnected from what buyers and decision-makers actually care about.


    • Why Investors Donโ€™t โ€œGetโ€ Your Pitchโ€”And How to Fix It - This conversation breaks down why innovative healthcare founders lose investor attention when they fail to simplify their message, clearly communicate value, and position their company with strategic clarity.


    • Visionary Burnout: Why Your Big Ideas Die in Execution - This episode focuses on the hidden gap between having strong ideas and building the systems, communication, and leadership infrastructure required to scale a sustainable healthcare company.



    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.ย 


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.



    Here are 3 ways we can support you right now:


    1๏ธโƒฃ Get a 360ยฐ Strategy from a Board That Sees What You Canโ€™t


    Still piecing advice together from part-time advisors who barely have time to talk?ย 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory boardโ€”designed to find the blind spots in your funding, contracts, and margin strategy.


    This isnโ€™t another Slack chat or once-a-month call. Itโ€™s a full diagnostic and action plan you canโ€™t afford to miss.


    ๐Ÿ‘‰ PulsePointPath.com/Apply


    2๏ธโƒฃ Turn Your Pitch into a Funding Magnet


    Your pitch isnโ€™t a presentationโ€”itโ€™s a conversion tool.ย 


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    ๐Ÿ‘‰ PitchToYes.com


    3๏ธโƒฃ Be a Featured Guestย 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.ย 


    Have traction and a story to share?


    Apply to join us: ๐Ÿ‘‰ PulsePointPath.com/Call-Sabrina

    43 min
  • How HealthTech Founders and Startup Operators Build Wealth Without Financial Burning Out with John De Goey

    Most people think financial success comes from making the โ€œ๐˜ณ๐˜ช๐˜จ๐˜ฉ๐˜ตโ€ investment.


    But what if the bigger issue is that most people were never taught how to truly understand risk in the first place?


    In this episode of Providerโ€™s Edge, I sat down with, ๐‰๐จ๐ก๐ง ๐๐ž ๐†๐จ๐ž๐ฒ.ย 


    He is thought leader in the Canadian personal finance space, author of three books, and advisor to successful families navigating long-term wealth strategy.


    Founders are not only investing money.ย 


    They are investing time, identity, relationships, energy, and years of uncertainty into building something meaningful.


    And that changes how you think about risk entirely.


    If you are building a company, investing in innovation, or trying to create long-term wealth without burning yourself out


    This conversation will challenge how you think about money, sustainability, and success.


    ๐—œ๐—ป ๐˜๐—ต๐—ถ๐˜€ ๐—ฒ๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ, ๐˜†๐—ผ๐˜‚โ€™๐—น๐—น ๐—น๐—ฒ๐—ฎ๐—ฟ๐—ป:


    โœ… Understand your risk tolerance before chasing market trends

    โœ… Diversification is about resilience, not just returns

    โœ… Liquidity matters more than most founders realize

    โœ… Entrepreneurship requires emotional and financial endurance

    โœ… Wealth should align with your values, lifestyle, and legacy goals

    โœ… Hype-driven markets can cloud smart decision-making



    ๐—ฅ๐—ฒ๐—น๐—ฎ๐˜๐—ฒ๐—ฑ ๐—˜๐—ฝ๐—ถ๐˜€๐—ผ๐—ฑ๐—ฒ๐˜€ ๐—ฌ๐—ผ๐˜‚โ€™๐—น๐—น ๐—Ÿ๐—ผ๐˜ƒ๐—ฒ


    • How Founders Protect Wealth Before the Next Round - This episode explores how healthcare founders can protect long-term wealth, manage downside risk, and build financial intelligence beyond fundraising and revenue growth.


    • Avoiding Founder Burnout: Military Leadership Strategies for Startup Success - This conversation focuses on the emotional and operational realities of entrepreneurship, including founder resilience, high-pressure decision-making, and the discipline required to scale without burnout.ย 


    • Financial Freedom for Founders: Expanding Beyond Traditional Thinking - This episode dives into how founders can think differently about wealth, ownership, innovation, and long-term financial sustainability instead of relying on traditional career or investment paths.ย 



    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.ย 


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.



    Here are 3 ways we can support you right now:


    1๏ธโƒฃ Get a 360ยฐ Strategy from a Board That Sees What You Canโ€™t


    Still piecing advice together from part-time advisors who barely have time to talk?ย 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory boardโ€”designed to find the blind spots in your funding, contracts, and margin strategy.


    This isnโ€™t another Slack chat or once-a-month call. Itโ€™s a full diagnostic and action plan you canโ€™t afford to miss.


    ๐Ÿ‘‰ PulsePointPath.com/Apply


    2๏ธโƒฃ Turn Your Pitch into a Funding Magnet


    Your pitch isnโ€™t a presentationโ€”itโ€™s a conversion tool.ย 


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    ๐Ÿ‘‰ PitchToYes.com


    3๏ธโƒฃ Be a Featured Guestย 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.ย 


    Have traction and a story to share?


    Apply to join us: ๐Ÿ‘‰ PulsePointPath.com/Call-Sabrina

    34 min
  • How Diagnostics + Payers Speed Treatment with Dr. Julie Schulz

    You can build brilliant healthcare technology and still lose.


    Why?


    Because healthcare does not reward the smartest tool.ย 


    It rewards what people can actually use.


    In this episode, I sat down with ๐ƒ๐ซ. ๐‰๐ฎ๐ฅ๐ข๐ž ๐’๐œ๐ก๐ฎ๐ฅ๐ณ from Avalon Healthcare Solutions to unpack one of the biggest blind spots founders miss:ย 


    ๐™’๐™ค๐™ง๐™ ๐™›๐™ก๐™ค๐™ฌ ๐™›๐™ง๐™ž๐™˜๐™ฉ๐™ž๐™ค๐™ฃ


    We talked about why clinicians ignore tools that add work


    Why payers care about speed and outcomes


    Why many โ€œinnovationsโ€ fail is because no one owns the problem across the system.


    One of the most powerful reminders?


    Fancy tools are not the hard part.


    Getting humans aligned is.


    If you're building in diagnostics, AI, employer health, payer tech, or care navigation, this conversation will save you years of unnecessary pain.



    In this episode, youโ€™ll learn:


    โœ… Why great healthcare products fail when workflow is ignored


    โœ… How reducing treatment delays creates measurable ROI


    โœ… Why incentives drive healthcare behavior more than intentions


    โœ… Where fragmented systems create billion-dollar opportunities


    โœ… Why long-term prevention loses to short-term budgets


    โœ… How employers may become the next major growth channel in healthcare


    โœ… Why trust and communication still outperform software alone



    Related Episodes Youโ€™ll Love

    • Your Tech Isnโ€™t Failingโ€”Your Compliance Strategy Is - This episode focuses on why strong technology still struggles when compliance, implementation, and healthcare operations are weak.


    • How Smart Founders Raise Capital Without a Final Product - This episode reinforces how founders build credibility, ecosystem traction, and investor confidence before everything is โ€œfinished.โ€


    • 11 Innovative FemTech Solutions Set to Transform Womenโ€™s Health - This episode expands that lens into womenโ€™s health innovation and category growth opportunities founders should watch.


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.ย 


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.



    Here are 3 ways we can support you right now:


    1๏ธโƒฃ Get a 360ยฐ Strategy from a Board That Sees What You Canโ€™t


    Still piecing advice together from part-time advisors who barely have time to talk?ย 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory boardโ€”designed to find the blind spots in your funding, contracts, and margin strategy.


    This isnโ€™t another Slack chat or once-a-month call. Itโ€™s a full diagnostic and action plan you canโ€™t afford to miss.


    ๐Ÿ‘‰ PulsePointPath.com/Apply


    2๏ธโƒฃ Turn Your Pitch into a Funding Magnet


    Your pitch isnโ€™t a presentationโ€”itโ€™s a conversion tool.ย 


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    ๐Ÿ‘‰ PitchToYes.com


    3๏ธโƒฃ Be a Featured Guestย 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.ย 


    Have traction and a story to share?


    Apply to join us: ๐Ÿ‘‰ PulsePointPath.com/Call-Sabrina

    23 min

About Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

From the publisher's feed

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success.