Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

By Sabrina Runbeck, MPH, MHS, PA-C | Strategic Advisor | Venture Partner | Human Capital Architect | TEDx Speaker | Fractional CSO / COO | Empowering HealthTech Founders to Gain Visibility, Credibility & Capital for Scalable, Mission-Driven GrowthBusinessEntrepreneurshipInvestingManagement
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Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact episodes

  • Why Samsung Bought Xealth and What Founders Should Learn with Mike McSherry

    𝗕𝗶𝗴 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗱𝗼𝗻’𝘁 𝗯𝘂𝘆 𝗵𝘆𝗽𝗲.


    𝗧𝗵𝗲𝘆 𝗯𝘂𝘆 𝗶𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲.


    That’s what stood out in this conversation with 𝐌𝐢𝐤𝐞 𝐌𝐜𝐒𝐡𝐞𝐫𝐫𝐲 whose company was acquired by Samsung after years of solving one of healthcare’s biggest hidden problems: 


    How to connect digital tools, devices, and patient care into workflows clinicians will actually use.


    Winning in healthcare is rarely about having the flashiest product. 


    It’s about making life easier for providers


    Improving access for patients


    And fitting naturally into systems that already exist. 


    That’s how trust compounds


    And how companies become impossible to ignore.


    If you’re a founder, operator, investor, or clinician trying to understand where healthcare is heading next, this episode gives you a front-row seat.


    In this episode, you’ll learn:


    ✅ Why Samsung acquired Xealth and what strategic buyers really look for

    ✅ How founders create enterprise value by solving workflow friction

    ✅ Why digital health fails when it creates more work for clinicians

    ✅ How connected devices, wearables, and AI may reshape care delivery

    ✅ What reimbursement barriers still block innovation for Medicare and Medicaid patients

    ✅ Why the future belongs to founders building integrated ecosystems, not isolated apps 



    🎧 Related Episodes You’ll Love

    • Your Tech Isn’t Failing—Your Compliance Strategy Is - This episode focuses on what happens after the visit, how digital care must fit existing clinical workflows, and why strong tech still fails when it is not integrated into how healthcare is actually delivered.


    • How AgeTech Startups Win Hospital Trust With Wound-Care Pilots - This episode examines how founders build trust with providers through pilots, clinical validation, and real-world results instead of relying on hype or surface-level visibility.


    • Why Investors Hesitate Before Saying Yes in Femtech - This episode is highly relevant because it covers what investors look for in women’s health innovation and how founders position themselves for scale.


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call.


    It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool.


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.


    Have traction and a story to share?


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    24 min
  • How Virtual Care Keeps Patients Inside Health Systems with Michael Dalton

    Everyone wants to talk about innovation in healthcare.


    Very few want to talk about adoption.


    Because building a solution is exciting.


    Getting patients to actually use it…


    Getting clinicians to trust it…


    Getting health systems to keep it...


    That is where the real work begins.


    In this episode of Provider’s Edge, I sat down with 𝐌𝐢𝐜𝐡𝐚𝐞𝐥 𝐃𝐚𝐥𝐭𝐨𝐧, CEO of Ovatient, to unpack what it really takes to scale virtual care in a way that improves outcomes, builds trust, and keeps patients connected instead of lost in fragmented systems.


    What stood out most?


    They are not trying to become “just another telehealth company.”


    They are building integrated care that combines urgent care, primary care, behavioral health, weight management, employer solutions, and community connection.


    All under one ecosystem.


    That is how sustainable growth happens in healthcare.


    In This Episode, You’ll Learn:


    ✅ Why patients no longer want more healthcare choices—they want better outcomes

    ✅ How virtual care can strengthen relationships instead of replacing them

    ✅ Why convenience alone does not create retention

    ✅ The hidden opportunity in integrating behavioral health with primary care

    ✅ How founders can expand using current assets instead of building new products

    ✅ Why serving fewer markets deeply can outperform nationwide shallow growth

    ✅ What health systems actually want from innovation partners today

    ✅ Why telehealth still has massive upside in rural and underserved communities

    ✅ How employers and universities can become overlooked growth channels

    ✅ Why trust is the real moat in digital health


    Related Episodes You’ll Love

    • Why Do So Many HealthTech Startups Stall After Early Traction - This episode explores why healthcare companies with early traction still struggle to scale—perfectly aligned with Michael Dalton’s message that growth now depends on outcomes, systems, and sustainable execution rather than hype.


    • How Smart Founders Raise Capital Without a Final Product - This conversation centers on women’s health innovation, founder ecosystems, and building aligned teams—strong overlap with Michael Dalton’s comments on women representing 75% of Ovatient’s patient base and the need for integrated care access.


    • Why Investors Hesitate Before Saying Yes in Femtech - This episode is highly relevant because it covers what investors look for in women’s health innovation and how founders position themselves for scale.


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. 


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. 


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.


    Have traction and a story to share?


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    28 min
  • Why Isn’t Your Digital Health Getting Adopted Faster with John Showalter

    Most people think healthcare is slow because it has to be.


    It doesn’t.


    What you just heard is what happens when someone decides to redesign the entire pathway


    Not just build another tool.


    Because here’s the truth most founders don’t want to admit:


    👉 It’s not your technology that’s failing

    👉 It’s 𝘸𝘩𝘦𝘳𝘦 and 𝘩𝘰𝘸 it shows up in the system


    In this episode, 𝐃𝐫. 𝐉𝐨𝐡𝐧 𝐒𝐡𝐨𝐰𝐚𝐥𝐭𝐞𝐫, COO of Linus Health, breaks down what it actually takes to move.


    From innovation to real-world adoption 


    Especially in a space like dementia, where timing changes everything.


    From collapsing diagnosis timelines


    To retraining the workforce


    To tackling the stigma patients don’t talk about


    This conversation goes beyond AI hype and into what actually works.


    And if you’re building in healthcare right now, this is the part you can’t afford to ignore.


    What You’ll Learn:


    💡 Why 92% of cognitive impairment cases go undiagnosed and what that means for your business model

    💡 How to reduce a 1.5-year diagnosis journey into just a few days

    💡 Why speed to diagnosis is becoming the new competitive advantage in healthcare

    💡 How combining AI, biomarkers, and care pathways creates true ecosystem value

    💡 The real reason patients resist diagnosis and how that impacts adoption

    💡 Why workforce scalability (not just product) determines your growth ceiling

    💡 How to apply diffusion of innovation + behavioral psychology to drive real usage

    💡 The different paths clinicians can take: builder, advisor, or investor and how to get started


    Related Episodes You’ll Love


    • If Patients Can’t Reach You, It’s Not Innovation - This episode breaks down how access, instead of technology, is the real bottleneck in healthcare, directly aligning with John’s point that speed and entry point into care determine outcomes.

    • Why Your Healthcare Tech Solution Fails After Enrollment - Focuses on what happens after initial traction—why solutions fail to stick due to poor workflow integration and user behavior gaps, mirroring the adoption challenges discussed in this interview.

    • How to Build AI Clinicians Trust and Teams Stick - Explores how AI solutions succeed only when clinicians trust them and teams actually use them—directly tied to John’s emphasis on behavior, workforce enablement, and real-world implementation.


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. 


    Have traction and a story to share? 


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    26 min
  • Why Is Pediatric Healthcare Still Broken Even With More Technology with Trish Hayes

    Some founders won’t like this, but it needs to be said.


    We keep talking about “innovation” in healthcare.


    More apps. More tools. More features.


    But for families, especially those with children who have complex healthcare needs, it still feels broken.


    They’re juggling specialists. Schools. Care plans. Systems that don’t talk to each other.


    And no one is actually owning the full journey.


    In this episode, I sat down with Chief Medical Officer of Imagine Pediatrics, Trish Hayes at HLTH to talk about what it really takes to support children with complex needs, and why pediatric healthcare is still one of the most underserved areas in health tech.


    What stood out to me wasn’t just the technology.


    It was the responsibility.


    Because when you’re building in healthcare, you’re not just creating a product, you’re stepping into someone’s life.


    Here’s what you’ll learn in this episode:


    ✅ Why pediatrics is still one of the biggest gaps in health tech and what founders are missing


    ✅ The real reason families struggle (hint: it’s not lack of care, it’s lack of coordination)


    ✅ How a “wraparound care model” is changing outcomes for children with complex conditions


    ✅ What it actually looks like to deliver medical, behavioral, and social care together


    ✅ Why proactive care (not reactive care) is the future and how technology enables it


    ✅ The truth about scaling in healthcare: why hiring the right people matters more than building more tech


    ✅ How digital platforms can safely engage both caregivers and children before they turn to unreliable sources


    Related Episodes You’ll Love


    The Digital Painkiller: What Every Healthcare Tech Founder Should Know - Focuses on how digital health technologies (including virtual solutions) can expand access to care and integrate into real-world care models


    👉 Listen on Apple Podcast: https://podcasts.apple.com/us/podcast/the-digital-painkiller-what-every-healthcare-tech/id1853924954?i=1000737299449 


    Why Growing Teams Lose Talent Even When They Pay Well - Explores how healthcare founders scale teams while still supporting real patient needs and preventative care.


    👉 Listen on Spotify: https://open.spotify.com/episode/3d38krBKVscRFVww5toZc3?si=846e3ba729f3476f 


    Why Investors Don’t Trust Your Numbers and How to Fix It - Focuses on the trust gap between healthcare innovation and scaling (especially financial clarity and structure).


    👉 Watch on YouTube: https://youtu.be/0mn3J5KqVtg 


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? 


    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. 


    It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. 


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. 


    Have traction and a story to share? 


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    23 min
  • What Grants Really Look For in Founders with Danielle Corbett

    Most founders assume grants are luck, bureaucracy, or a distraction.


    They’re wrong.


    In this episode, I sat down with Danielle Corbett, a grants expert who’s helped founders secure millions in non-dilutive capital, to unpack what grants really test—and why the same skills that win grants are the ones investors and customers reward too.


    This conversation isn’t about chasing money.


    It’s about clarity, alignment, and execution.


    If you’re serious about scaling without unnecessary dilution, this one will land.


    In this episode, you’ll learn:

    ✅ Why grants aren’t “free money”—and what they actually require from founders


    ✅ How niche clarity dramatically increases your funding odds


    ✅ The biggest mistake founders make when applying for grants (and how to avoid it)


    ✅ How impact storytelling influences grants, investors, and buyers the same way


    ✅ Why reading instructions is a leadership skill—not a detail


    ✅ How to evaluate the true ROI of time spent on non-dilutive capital


    Guest Spotlight


    Danielle Corbett

    Founder & Grants Strategist


    Danielle helps mission-driven founders secure non-dilutive funding without burning out or wasting cycles—and shows them how to turn clarity into capital.


    Related Episodes You’ll Love

    Why Investors Hesitate Before Saying Yes in Femtech - Maria breaks down how investor decision patterns shift when founders lack clarity about team roles and market fit; early signals that stop a “yes” in its tracks.


    👉 Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/why-investors-hesitate-before-saying-yes-in-femtech/id1520028468?i=1000745391561 


    How Do the Best FemTech Startup Pitches Win Investors - Founders show how concise clarity and evidence of impact changed investor perceptions in real time just like in grant applications.


    👉 Listen on Spotify: https://open.spotify.com/episode/3tSbdBV6VDc3V2l2M1aOpJ?si=f0de533a424949c9 


    Why Smart Founders Raise Capital Without a Final Product - MyPhuong outlines how alignment with early indicators of readiness and ecosystem support matters more than product completeness, which is a key theme in why grant decisions favor clarity.


    👉 Watch on YouTube: https://youtu.be/iqeHy1K_I6A 


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    🎤 Be a Featured Guest on our top 100 ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? 


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    40 min
  • What If Your HealthTech Marketing Problem Isn’t Visibility but Confusion with Saul Marquez

    Most founders think they need more marketing.


    More conferences.


    More ads.


    More visibility.


    But the real problem?


    Most companies still can’t clearly explain what they do.


    In this episode, I sat down with Saul Marquez, founder of Outcomes Rocket, to break down a simple framework founders can use to turn marketing chaos into a clear go-to-market strategy.


    We also discuss why Account-Based Marketing (ABM) is one of the highest ROI strategies in healthcare and why the right relationship can change the trajectory of your company.


    In this episode, you’ll learn:


    ✅ Why founders get overwhelmed by too many marketing tactics


    ✅ The real reason most healthcare marketing fails (hint: messaging clarity)


    ✅ The difference between Owned, Earned, and Paid marketing channels


    ✅ Why you should validate messaging before spending money on ads


    ✅ How Account-Based Marketing (ABM) helps close high-value healthcare deals


    ✅ Simple ways founders can build repeatable marketing systems


    Related Episodes You’ll Love


    • How Smart Founders Raise Capital Without a Final Product  - This conversation explores how founders build credibility, ecosystem relationships, and investor trust—even before they have a finished product—highlighting how strategic positioning and messaging often matter more than visibility alone.


    • Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/how-smart-founders-raise-capital-without-a-final/id1520028468?i=1000742930120 


    • 11 Innovative FemTech Solutions Set to Transform Women’s Health - This episode highlights how emerging healthtech innovators differentiate themselves through clear value propositions and targeted solutions, reinforcing the importance of positioning and messaging discussed in the Saul Marquez interview.


    • Spotify: 👉 https://open.spotify.com/episode/4XjocpXfgrYl2QJXlagRdb?si=f212ce25cb954626 


    • Your Tech Isn’t Failing—Your Compliance Strategy Is  - This episode explores why many healthcare innovations struggle not because the technology is weak, but because founders fail to align strategy, messaging, and workflow integration with how healthcare systems actually operate—echoing the same theme discussed with Saul Marquez that clarity and strategic alignment drive adoption more than visibility alone.


    • YouTube: 👉 https://youtu.be/wYRzKbpDPLg 


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk?


    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call.


    It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool.


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge.


    Have traction and a story to share?


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    31 min
  • What Most Founders Don’t Expect About Biotech with Mehek Bapna

    Building in healthcare is never easy, but building biotech, at 23, in women’s health?


    That’s a different level of resilience.

    In this episode of Provider’s Edge, Sabrina sits down with Mehek Bapna, an NIH-funded clinical researcher and women’s health founder who is rethinking what contraception could look like for the next generation.


    This conversation goes far beyond science.


    It’s about long timelines, credibility, tradeoffs, and how founders stay grounded when the path ahead is anything but predictable.

    If you’ve ever questioned whether the long road is worth it, this episode is for you.


    What You’ll Learn in This Episode:

    ✅ Why lived experience can be a strategic advantage—not a liability—in healthcare innovation

    ✅ How founders decide to take on long regulatory runways (and stay sane doing it)

    ✅ What current market signals are telling us about dissatisfaction with existing women’s health solutions

    ✅ How to think about choice, tradeoffs, and real-world adoption, not just clinical success

    ✅ Why resilience isn’t about pushing harder—it’s about building the right foundation and team

    ✅ Lessons from pitch competitions, losses, and refining your message when investors only give you minutes


    Related Episodes You’ll Love

    • How Do the Best FemTech Startup Pitches Win Investors? - Six women founders delivered real 2-minute pitches and demonstrated how to communicate regulatory strategy, traction, and investor-ready positioning essential if you’re pitching long-lead biotech solutions.


    • 👉 Apple Podcasts: https://podcasts.apple.com/us/podcast/how-do-the-best-femtech-startup-pitches-win-investors/id1853924954?i=1000737299642


    • Why Founders Fail When They Ignore This - Focuses on founder sustainability and why alignment and intentional leadership matter — a foundational lesson for founders navigating long runways and credibility deficits.


    • 👉 Spotify: https://open.spotify.com/episode/5EU1BrCt5k4gTcDGUMdEUi?si=8931ceef056943d3


    • How to Build AI Clinicians Trust and Teams Stick - Explores how founders earn clinical trust and build solutions that fit complex workflows — mirroring the credibility and adoption challenges Mehek discussed.


    • 👉 YouTube: https://youtu.be/99UVT3UxZO8 


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies.


    It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.

    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk?


    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call.


    It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool.


    Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    Be a Featured Guest on our top 100 ranked entrepreneurship podcast, Provider's Edge.


    Have traction and a story to share?


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    29 min
  • Why Great HealthTech Innovations Fail Before Reaching Hospitals with Tony Paquin

    Breaking into healthcare systems is one of the biggest challenges for founders building in digital health, medical devices, and healthcare innovation.


    In this episode, Dr. Sabrina Runbeck sits down with Tony Paquin, healthcare technology entrepreneur and co-founder of iRemedy Healthcare, to discuss the realities behind bringing new products into hospital systems.


    Tony shares insights from over 30 years of experience in healthcare supply chains and hospital operations, including working with hundreds of hospital systems and thousands of healthcare providers nationwide.


    Together they explore why many promising healthcare startups struggle to gain adoption—and how founders can build the right strategy to move from innovation to real-world impact.


    From understanding hospital decision-makers to building the right partnerships, this conversation reveals the critical steps founders must take to successfully navigate the healthcare ecosystem.


    In This Episode, You’ll Learn

    • Why hospitals want innovation—but only adopt proven solutions

    • Who actually makes decisions when hospitals adopt new technology

    • Why many healthcare startups struggle with distribution and operational readiness

    • The importance of securing your first hospital champion

    • How healthcare ecosystems and partnerships accelerate startup adoption


    Check out ‘The End of Us,’ our CEO Tony Paquin’s new book, and join the movement on securing America’s healthcare supply chain. Now available on Amazon.

    1. Tony’s Twitter and LinkedIn
    2. Our Podcast 


    Related Episodes You’ll Love

    • Why Investors Don’t Pick the Best Pitch  - Explores why strong healthcare startups still get overlooked by investors and partners, highlighting how perception, positioning, and strategic communication influence decision-making in healthcare innovation ecosystems.


    • Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/why-investors-dont-pick-the-best-pitch-with/id1520028468?i=1000751682087 


    • Do You Need to Go Viral to Grow - Discusses why visibility and social media traction do not necessarily translate into real healthcare adoption, emphasizing the importance of credibility, category leadership, and strategic market positioning for founders.


    • Spotify: 👉 https://open.spotify.com/episode/2BFAEEd7YxACTaMDYPi4XQ?si=hsaQOSH9TA2xH1k-FDTpkA 


    • How AgeTech Startups Win Hospital Trust With Wound-Care Pilots  - Examines how healthtech companies build trust with hospital systems through pilot programs and clinical validation, showing how early adoption and real-world outcomes help startups gain credibility inside healthcare organizations.


    • YouTube: 👉 https://youtu.be/RgCZAGh4KbE 


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share? Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    31 min
  • What Makes FemTech Investors Lose Interest Fast with Keara Sauber

    Most founders think fundraising is about volume—more decks, more meetings, more follow-ups.


    It’s not.


    In this episode, Sabrina sits down with Keara Sauber, a seasoned femtech CEO, board member, and venture investor who has helped raise and deploy hundreds of millions of dollars, to discuss why so many founders are unknowingly disqualifying themselves before investors ever lean in.


    This is a candid, behind-the-scenes conversation about what investors actually look for, and why clarity, structure, and leadership alignment matter more than hype.


    If you’ve ever felt like you’re doing everything “right” but still not getting traction, this episode will reframe how you approach capital—fast.


    In this episode, you’ll learn:
    • Why sending more pitch decks often creates less investor interest


    • What investors filter for in the first 30 seconds and why most founders miss it


    • How brand, positioning, and storytelling directly impact fundability


    • The three leadership roles every scalable company must have and what happens when one is missing


    • Why unrealistic projections erode trust faster than slow growth


    • How capital readiness is about discipline, not desperation


    Related Episodes You’ll Love

    • Who Are the Founders That Win Investor Trust Fast? - Three active investors reveal the exact green flags that make them lean in and the subtle red flags that make them say “no” before you even finish your deck.


    • Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/e173-who-are-the-founders-that-win-investor-trust-fast/id1853924954?i=1000737299643 


    • What Traction Signals Investors Say Yes To - This episode dissects the actual traction signals VCs care about and why the “wrong” metrics make founders feel like they’re doing everything right — yet still get passed over.


    • Spotify: 👉 https://open.spotify.com/episode/4gZCoRJMQbElooxrPBUPX2?si=4cc7e0b699d94863 


    • Why Investors Don’t “Get” Your Pitch — And How to Fix It - A founder-to-VC communications expert breaks down why founders think their pitch lands — but investors hear confusion — and how to fix that first 60 seconds.


    • YouTube: 👉 https://youtu.be/4lbLtfjk14A


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk? Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.

    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    Be a Featured Guest on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share?


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    46 min
  • Are You Slowing Your Own Company Down? with Joe McClung

    Most founders don’t stall because their idea isn’t good.


    They stall because they wait too long to stop doing everything themselves.


    In this episode of Provider’s Edge, I sat down with Joe McClung, an experienced executive and strategic operator, to talk about the real cost of being the smartest person in the room and why the right “who” can change the entire trajectory of a company.


    We unpack what actually happens behind the scenes when founders delay hiring, make rushed executive decisions, or believe hustle will carry them through the next stage of growth.


    This isn’t theory. This is what shows up in missed raises, delayed launches, and burned-out leadership teams.


    🎯 In This Episode, You’ll Learn:
    • Why founders often become the single point of failure without realizing it


    • How the right hire can compress timelines by months, not weeks


    • The hidden cost of bad hires—and why it’s rarely just financial


    • Why “we’ll fix it after the raise” is one of the most dangerous founder mindsets


    • How clarity in roles and expectations outperforms charisma every time


    • When leadership needs to shift from hustle to intentional design


    Related Episodes You’ll Love

    • Busy or Scaling? The Founder Habit That Sabotages Real Growth - Explores how chronic “busy work” and chaos masquerade as growth, and why founders must shift from doing everything to building real support systems and sustainable scale.


    • Apple Podcasts: 👉 https://podcasts.apple.com/us/podcast/busy-or-scaling-the-founder-habit-that-sabotages-real/id1520028468?i=1000717593525


    • Why Founders Fail When They Ignore This - Discusses the hidden cost of “doing it all” and how leadership clarity and boundaries—not hustle—unlock sustainable growth and purpose-driven scale.


    • Spotify: 👉 https://open.spotify.com/episode/5EU1BrCt5k4gTcDGUMdEUi?si=aba9a273ceb24730 


    • Who Are the Founders That Win Investor Trust Fast? - Breaks down what behaviors and leadership traits investors see as “fundable,” including narrative clarity, team readiness, and confidence in delegation—key complements to effective hiring.


    • YouTube: 👉 https://youtu.be/tATJAqIgW40 


    Want help figuring out your first C-suite hire?


    Join the PulsePoint Path Boardroom or apply as one of our advisors who we place into trusted portfolio companies. It's designed for HealthTech and digital health founders between Seed and Series A who want to hire smart and scale faster.


    Here are 3 ways we can support you right now:


    1️⃣ Get a 360° Strategy from a Board That Sees What You Can’t


    Still piecing advice together from part-time advisors who barely have time to talk?

    Our Boardroom program gives you direct access to a 12-seat integrated advisory board—designed to find the blind spots in your funding, contracts, and margin strategy.


    This isn’t another Slack chat or once-a-month call. It’s a full diagnostic and action plan you can’t afford to miss.


    👉 PulsePointPath.com/Apply


    2️⃣ Turn Your Pitch into a Funding Magnet


    Your pitch isn’t a presentation—it’s a conversion tool. Send us your deck and get a persuasive rewrite that speaks to what investors actually fund.


    👉 PitchToYes.com


    3️⃣ Be a Featured Guest 


    Apply to speak on our top 100-ranked entrepreneurship podcast, Provider's Edge. Have traction and a story to share?


    Apply to join us: 👉 PulsePointPath.com/Call-Sabrina

    31 min

About Provider's Edge | Where health leaders and innovators learn how to scale smarter, lead stronger, and create lasting impact

From the publisher's feed

The healthcare industry is in a state of flux, with new technologies, regulations, and challenges emerging all the time. Healthcare entrepreneurs and startup founders face an uphill battle, competing with established players in the industry while striving to make a positive impact. The Provider's Edge is a podcast that recognizes these challenges and aims to provide a roadmap for success.