Brian Quisenberry is Vice President at S&S Tire. Known for his responsive and dependable leadership style, Brian prides himself on his ability to deliver results and fulfill commitments through a blend of enablement and tenacity. With over 25 years of diverse experience, he has honed his skills as a coachable and loyal teammate, always ready to lead his team towards strategic success that brings real value to customers. Beyond his professional achievements, Brian is committed to excellence and humility, with "Dad" and "Husband" being his most cherished titles.

In this episode…

Is it possible to combine the expansive service capabilities of a major distributor with the heartfelt, personalized touch of a family-owned business?

According to Brian Quisenberry, S&S Tire — a family-owned business where he is Vice President — is celebrating its 50th year, and has grown from a single retail tire store into a significant player in the tire industry with a vast network across the Southeast and Midwest US. Despite its size, S&S Tire remains committed to offering the personalized, attentive service characteristic of a small, local store. This dedication to nurturing strong, trustworthy relationships with customers, as well as a willingness to adapt and respond to their needs, stands out as a cornerstone of their approach. Brian emphasizes the importance of these connections as fundamental elements that have contributed to the company's longevity and success.

In this episode of Gain Traction, Mike Edge discusses with Brian how S&S Tire marries big-scale service with small-scale warmth. They touch on Brian's personal growth, mentorship's impact, his passion for bass fishing, and S&S's evolution from a local shop to a regional powerhouse. Celebrating 50 years, S&S focuses on customer relationships, cautious expansion, and the importance of a customer-first approach in shaping their future.

Here’s a glimpse of what you’ll learn: 

• Brian Quisenberry's favorite hobbies
• How Brian has benefited from building lasting friendships through work
• How mentoring from industry veterans has provided Brian with invaluable insights
• S&S Tire's 50th anniversary celebration’s focus on customer engagement
• Because of a close-knit company structure, family-owned business dynamics offer quick decision-making abilities 
• Why simplicity in business operations is a core belief for Brian

Resources mentioned in this episode:

• Brian Quisenberry on LinkedIn 
• S&S Tire 
• Walter Lybeck on LinkedIn  
• Point S Tire 
• Mike Edge on LinkedIn
• Tread Partners

Sponsor for this episode...

This episode is brought to you by Tread Partners. 

At Tread Partners, we provide digital marketing for multi-location tire dealers and auto repair shops. 

By using our strategy, branding, and marketing services, we help shops sell more tires and put more cars in bays.

We’ve helped companies like Action Gator Tire, Colony Tire and Service, and Ulmer’s Auto Care Center bring extreme growth in paid leads, ROI, and searches. 

So, what are you waiting for?

Visit www.treadpartners.com or email [email protected] to learn more.