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Securing a publishing deal takes more than a 'cool' game idea. It requires evidence of a marketable game, an engaged audience, and a capable team. This talk explores how data-driven development can support these three pillars: improving game quality through player data and player-centered design; using data to build and engage your player community early; and demonstrating team readiness through informed decision-making. Attendees will gain practical strategies for aligning development with publishing expectations.
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Securing a publishing deal takes more than a 'cool' game idea. It requires evidence of a marketable game, an engaged audience, and a capable team. This talk explores how data-driven development can support these three pillars: improving game quality through player data and player-centered design; using data to build and engage your player community early; and demonstrating team readiness through informed decision-making. Attendees will gain practical strategies for aligning development with publishing expectations.
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