PR's Top Pros Talk

Michael Kempner, Founder and CEO of MikeWorldWide, discusses the significance of maintaining a strong reputation. He explains how communicators can play an active role in reputation management. Michael also shares what tools his team uses to mitigate potential risks.

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Alex Schriver, Senior Vice President of Public Affairs at the Pharmaceutical Research and Manufacturers of America (PhRMA), explains how he builds trust with key stakeholder audiences through internal and external localization efforts. He shares how he applies a campaign-style approach to communicate and engage with his team to “win the day.” Additionally, Alex emphasizes how leaders can ensure their employees' voices are genuinely heard and valued.

Erin Simon, Vice President and Head of Plastic Waste and Business for World Wildlife Fund, shares valuable insights on bringing people together to tackle environmental challenges. Jessica Berk Ross, Managing Partner of Global Public Affairs for FINN Partners, discusses her strategies for navigating complex issues and fostering consensus. They also emphasize the power of storytelling in raising awareness and driving action.

Toni Harrison, Founder and CEO of Etched Communication, discusses the importance of having PR professionals involved in the business decision-making process. She shares how organizations can authentically engage with their original customers while reaching new audiences. Toni also explains how implementing measurement techniques throughout a campaign can optimize results.

Rachel Rosenblatt, Senior Managing Director at FTI Consulting, discusses how employees apply their sector-specific knowledge to enhance collaboration and deliver tailored results. She explains how her team creatively shares industry news with a broad audience. Additionally, Rachel delves into what brands can anticipate from consumers during the holiday season.

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Michele Moore, Vice President and Chief Communications Officer at the Ford Foundation, discusses the organization's mission. She highlights the importance of check-ins with teams and employees. Michele explains why trust is a key factor in creating a sense of belonging among employees. Michele also shares her advice on how to figure out the next step in your career.

Wynona Redmond, President and Founder of Wyn-Win Communications, shares that building trust is key to sustaining a strong reputation. She highlights that, despite technological advancements, face-to-face communication remains profoundly impactful. Additionally, Wynona discusses her passion for connecting communities to corporations about different causes.

Nick Nelson, Senior Vice President of Corporate Purpose at Edelman, and Doug Simon, CEO of D S Simon Media, engage in a compelling discussion about the 2024 Edelman Trust Barometer Special Report: Business & Racial Justice in America. Nick emphasizes the critical role of creating safe spaces for employees. He emphasizes how the use of precise language can significantly impact engagement. Nick also encourages communicators to facilitate participation in diversity, equity, and inclusion initiatives.

Download the report here.

Mikey Sadowski, Vice President of Global Communications at Intrepid Travel, and Amy Skelding, Managing Partner of the UK Travel Practice at FINN Partners, discuss how they incorporate local perspectives into their storytelling. Mikey explains the two questions he considers when evaluating a new product. Amy highlights how public relations play a crucial role in strategic decision-making.

Tricia Mahoney, Chief Marketing Officer of Twisted X Global Brands, highlights the importance of focusing on value and prioritization when scaling brands. She discusses how she empowers her team to feel comfortable trying new approaches. Tricia also shares her optimistic approach when dealing with challenges.