PR's Top Pros Talk

What's next for PR? Here is the third episode in our anniversary series featuring PR's Top Pros.-Chris Foster, CEO, Omnicom Public Relations Group- Allyson Park, Senior Vice President and Chief Communications Officer, Walmart- Bradley Akubuiro, Partner & Corporate Communications Lead, Bully Pulpit International- Dale Bornstein, CEO, M Booth- Michael O'Donnell, Senior Producer/Director of Technical Services, D S Simon Media- Megan Kessler, Founder, Dark Horse Strategies- Portia Young, Director of Corporate Public Relations, Sargento- Darryl Sparey, Managing Director and Co-Founder, Hard Numbers- Anne Green, Principal and CEO, G&S Integrated Marketing Communications Group- Elizabeth Rosenberger, VP, Client Services, D S Simon Media

What’s changed in PR? Here is the second episode in our anniversary series featuring PR’s Top Pros.

• Chris Foster, CEO, ⁠Omnicom⁠ Public Relations Group
• Allyson Park, Senior Vice President and Chief Communications Officer, ⁠Walmart⁠
• Bradley Akubuiro, Partner & Corporate Communications Lead, ⁠Bully Pulpit International⁠
• Dale Bornstein, CEO, ⁠M Booth⁠
• Mike Bako, Executive Vice President, ⁠D S Simon Media⁠
• Megan Kessler, Founder, Dark Horse Strategies
• Portia Young, Director of Corporate Public Relations, Sargento⁠
• Darryl Sparey, Managing Director and Co-Founder, ⁠Hard Numbers ⁠
• Anne Green, Principal and CEO, ⁠G&S Integrated Marketing Communications Group⁠
• Elizabeth Rosenberger, VP, Client Services, ⁠D S Simon Media

What's stayed the same in PR? Here is the first installment of our anniversary series featuring PR's Top Pros.-Chris Foster, CEO, Omnicom Public Relations Group- Allyson Park, Senior Vice President and Chief Communications Officer, Walmart- Bradley Akubuiro, Partner & Corporate Communications Lead, Bully Pulpit International- Dale Bornstein, CEO, M Booth- Mike Bako, Executive Vice President, D S Simon Media- Megan Kessler, Founder, Dark Horse Strategies- Portia Young, Director of Corporate Public Relations, Sargento- Darryl Sparey, Managing Director and Co-Founder, Hard Numbers - Anne Green, Principal and CEO, G&S Integrated Marketing Communications Group- Elizabeth Rosenberger, VP, Client Services, D S Simon Media

Megan Kessler, Founder of Dark Horse Strategies, talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan explains how earned and owned media work together to improve visibility. They also discuss how communications teams can take a more proactive role in shaping brand perception.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Doug Simon, CEO of D S Simon Media, talks to Bradley Akubuiro, Partner & Corporate Communications Lead at Bully Pulpit International, about key insights from his book Faster. Messier. Tougher.: Crisis Communication Strategies in an Era of Populism, AI, and Distrust. Bradley explains how leaders can identify key vulnerabilities and decide when to respond to emerging crises. The conversation also highlights how to strengthen trust in a fast-moving environment.

Get a copy of the book: https://bradleyakubuiro.com/book/

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Doug Simon, CEO of D S Simon Media, and Anne Green, Principal and Chief Executive Officer of G&S Integrated Marketing Communications Group, discuss how leaders can navigate rapid change. The conversation explores how PR professionals can foster innovation while maintaining strong relationships and clear communication. Anne also shares why adaptability and transparency are essential leadership skills in the age of AI.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Doug Simon, CEO of D S Simon Media, talks with Portia Young, Director of Corporate Public Relations at Sargento, about how AI is changing newsrooms. She discusses how organizations can strengthen trust and authenticity by consistently leading with their values. They also explain why storytelling and earned media remain the foundation of public relations.

Mike Bako, Executive Vice President at D S Simon Media, shares key findings from Part 2 of the 2026 TV News Producers Report series, Understanding the Evolving Media Landscape.

Download the report: https://www.dssimon.com/understanding-the-evolving-media-landscape-report/

Will Reese, Chief Innovation Officer at Inizio Evoke, and Theresa Dolge, Chief Media Relations Officer at Inizio Evoke, join Doug Simon, CEO of D S Simon Media, to discuss how GEO is reshaping the earned media landscape. They explore the important role local media plays in building trust and fostering community engagement. Theresa and Will also share strategies for strengthening brand reputation and visibility in AI-driven search results.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Allyson Park, Senior Vice President and Chief Communications Officer at Walmart, joins Doug Simon, CEO of D S Simon Media, for a conversation on leadership, continuous learning, and building a career with purpose in today’s rapidly evolving environment.

Drawing on her experience helping lead communications for one of the world’s largest companies, Allyson shares perspectives on the importance of creating a culture where people can learn in every direction. She also discusses what it means to take ownership as the “CEO” of your own career. The conversation also includes how Allyson and Doug have put leadership principles into practice in the workplace.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.