PR's Top Pros Talk

Megan Kessler, Chief of Integrated Marketing and Strategy for PAN Communications, talks to Doug Simon, CEO of D S Simon Media, about why some companies appear in less than 5% of AI-generated answers. Megan explains how earned and owned media work together to improve visibility. They also discuss how communications teams can take a more proactive role in shaping brand perception.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Shira Fine, Partner and Head of Strategic Communications at Bryson Gillette, joins Doug Simon, CEO of D S Simon Media, to discuss why it’s important to learn how to build tools with AI. She shares examples of tools her team has built and how they improve efficiency. The conversation also explores what seasoned communicators can learn from younger generations about adapting to new technology.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Darryl Sparey, Managing Director and Co-Founder of Hard Numbers, talks to Doug Simon, CEO of D S Simon Media, about the commitments communicators should embrace to drive meaningful organizational impact. They discuss how PR professionals can bring the most value to clients. They also dive into the importance of earned media and its influence on GEO.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Doug Simon, Founder and CEO of D S Simon Media, shares what communicators need to know about how stories are selected and discovered for TV news.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Celebrating its 40th anniversary, the firm has won more than 100 industry awards. Contact Doug at [email protected].

Doug Simon, CEO of D S Simon Media, shares what communicators need to know about how stories are selected and discovered for TV news.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

In this episode, Jennifer Tramontana, President and Founder of The Fletcher Group, joins Doug Simon, CEO of D S Simon Media, to discuss how agencies can find a niche and evolve alongside it. Jennifer shares how to build a company culture that authentically reflects and supports your team. Doug and Jennifer also explain why earned media is more important than ever in an AI-driven landscape.D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

In this episode, Jonny Bentwood, Global President of Data & Analytics at ⁠Golin⁠, joins Doug Simon, CEO of D S Simon Media, to explore how AI is reshaping the PR industry. Jonny shares the pivotal moment he realized generative AI would transform consumer behavior. Jonny shares his “Four F’s” framework, offering actionable strategies to optimize content for AI discovery and visibility. Doug and Jonny also show how communicators can take the lead in adopting AI.

⁠D S Simon Media⁠ is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

Doug Simon, CEO of D S Simon Media, and Campbell O’Connor, Group Director, Media & Engagement at Real Chemistry, explore how AI is transforming healthcare communications and media relations. They discuss how audiences are increasingly turning to platforms like YouTube, LLMs, and other digital sources for health information. Campbell also shares insights on HealthGEO, Real Chemistry’s proprietary AI search intelligence platform, and how it is helping organizations understand, manage, and shape how their science and brands are represented by AI-driven search.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

In this episode of PR's Top Pros Talk, Adeena Fried, Executive Vice President of Health & Wellness at HAVAS Red, joins Doug Simon, CEO of D S Simon Media, to unpack key insights from the AI in the Newsroom Report. Adeena shares how her team optimizes content for AI search while keeping storytelling at the center of every campaign. She also highlights the agency’s commitment to learning and experimenting with AI tools.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Over the last five years the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, non-profits, and associations. Celebrating its 40th Anniversary in 2026, the company has won more than 125 industry awards.

When a crisis hits, communications teams must move quickly while providing clear, objective guidance to leadership. In this episode, Doug Simon talks to Julianna Sheridan, Vice President of PR at Scratch Marketing + Media, about how B2B tech companies can prepare for and navigate high-pressure situations. Communicators will learn how to build internal relationships, collaborate effectively with legal teams, and use AI tools responsibly to monitor emerging issues.

D S Simon Media is a recognized innovator in broadcast public relations and the creator of the industry’s first AI-Powered Broadcast Media Tour™. Since the start of COVID, the firm has scheduled and produced more than 5,000 media segments annually, further establishing itself as a category leader. Clients include top brands in healthcare, technology, travel, financial services, food and beverage, consumer goods, entertainment, retail, and non-profits. Established in 1986, the firm has won more than 100 industry awards.