PR's Top Pros Talk

Eleanor Hawkins, Communications Strategist and Writer for Axios, shares valuable insights into how communications leaders can cut through the noise by getting comfortable with data, leaning more into what their audience is saying, and more. Eleanor also discusses the research behind the successful Smart Brevity® method.

To share your feedback, contact:

Doug Simon: [email protected]

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Katie Riley, Vice President of Communications for The Alliance for Aging Research, gives valuable advice on effective ways to pitch the media. Katie discusses how she navigates challenges as a consumer advocate by humanizing news stories. Katie also shares how her team utilized social media for the “Valve Disease Day Challenge” campaign.

To share your feedback, contact:

Doug Simon: [email protected]

For more info go to: https://www.dssimon.com

Christa Conte, EVP and Head of Client Services for Hotwire Global, explains the vital role communicators have in expanding their knowledge about the Metaverse. Christa walks through the first steps brands and agencies can take if they want to discuss Metaverse opportunities with clients. Christa also shares her perspective on the future of the public relations industry.

Download "PR and the Metaverse 3.0" here.

We are excited to share PR's Top Pros Talk episodes that revolve around PR and the Metaverse. The first guest in our special series is Gini Dietrich, CEO of Arment Dietrich and founder of Spin Sucks. Gini gives her insights on D S Simon Media’s newest survey, “PR and the Metaverse 3.0”. She shares examples of how communicators can utilize the Metaverse 3.0 for crisis communications and more. Gini also explains how PR professionals can start having conversations about the Metaverse with their clients.

Download "PR and the Metaverse 3.0" here:

For more info go to: https://www.dssimon.com/metaverse/

Kasey Christolos, Senior Media Lead at Next PR, shares insightful data from the firm’s 2023 client survey. Kasey talks about how communicators can maximize ROI. She emphasizes the importance of connecting the PR and sales teams in an organization. Kasey also explains the abbreviation, FUD, and shares a client example.

To share your feedback, contact:

Doug Simon: [email protected]

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Lori Russo, President of Stanton Communications, describes the benefits of working for an independent agency versus a large agency. Lori also explains the valuable lessons she has learned from traveling including the importance of understanding cultural expectations. Lori also shares an exciting announcement.

To share your feedback, contact:

Doug Simon: [email protected]

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Sara Whitman, Chief People Officer at Hot Paper Lantern, shares insightful data from The 2023 War for Frontline Talent report. Sara explains how HR and other communications professionals can work together to re-recruit employees. Sara discusses why the C-suite should utilize LinkedIn to highlight employee achievement. Sara also shares her excitement for the future of work.

Download the full report here: https://hpl.hplcreative.com/wp-content/uploads/2023/02/The-2023-War-For-Frontline-Talent.pdf

To share your feedback, contact:

Doug Simon: [email protected]

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Linda Descano, CFA®, Executive Vice President of Red Havas, explains that understanding the business of business is one of the most important skills communicators can have. She explains how communicators can conduct their own research about their companies by asking themselves key questions and utilizing valuable resources. Linda also predicts future trends for 2023 and beyond.

Karen Clyne, Executive Vice President & Technology Sector Lead at BCW (Burson Cohn & Wolfe), explains how technology companies can best utilize PR. Karen also shares her excitement about the Metaverse and its growth opportunities. Karen also highlights the role of education when working with client partners. 

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Sharon Robustelli, founder and CEO of TEN3 Public Relations, discusses why thought leadership and executive visibility should be a standalone service. Sharon explains why companies should utilize the service to effectively communicate change. Sharon also talks about why companies are shifting away from having one company spokesperson and highlighting multiple members of the C-suite instead.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com