PR's Top Pros Talk

Teresa Bigelow, Founder of Spiral5, talks about the agency's Starter Publicist Incubator program which teaches communicators how to be freelancers by developing their skill sets and networks. Teresa also explains the impact of the program and gives valuable advice for new freelancers.

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Doug Simon: [email protected] 

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Tina McCorkindale, President and CEO of the Institute for Public Relations, explains the characteristics of disinformation that communicators should look out for. Tina shares what communicators should do to prepare ahead of disinformation including creating a crisis plan. Tina also shares valuable insights from the 2022 Disinformation in Canada report.

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Doug Simon: [email protected] 

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[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Paula Davis, Chief Communications Officer for the Colgate-Palmolive Company, shares how the Colgate-Palmolive Company is creating innovative ways to raise awareness about oral health and its link to mental and overall health through their Know Your OQ Campaign. Paula explains what communicators should keep in mind when they are building partnerships for a campaign. Paula also urges communicators to get involved in organizations that align with their passions. 

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Doug Simon: [email protected] 

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Monique Kelley, Associate Professor of Strategic Communication and PRSSA Faculty Advisor at Boston University's College of Communication, CEO and Founder of Monique Kelley Consulting, LLC, and Founding Member of CHIEF in Boston, talks about the “Great Breakup” and its impact on female communicators. Monique emphasizes the importance of self-care and discusses the ways she implements the practice in her daily routine. Monique also shares valuable advice for college students.

To share your feedback, contact:

Doug Simon: [email protected] 

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[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Ben Laws, Deputy U.S. Lead for the Business Marketing practice at Edelman, shares key insights from the fifth annual Edelman-LinkedIn B2B Thought Leadership Impact Report. Ben explains why thought leadership is vital for vendors during economic uncertainty. Ben also dives into helpful thought leadership strategies that will help companies stand out, build pipelines and preserve market share in a tight economy.

Download the full report here. 

To share your feedback, contact:

Doug Simon: [email protected] 

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For more info go to: https://www.dssimon.com

Dan Hunter, Senior Managing Director and Head of Financial Services for the Americas, in the Strategic Communications practice at FTI Consulting, shares how the C-suite can best support their CEO by focusing on risk mitigation and building trust with stakeholders. Dan shares valuable insights on how CEOs should prepare for a thought leadership campaign. Dan also talks about his views on the Metaverse. 

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Doug Simon: [email protected] 

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Dave Jacobs, Co-Founder and Co-CEO of Homethrive, shares how Homethrive’s platform supports caregivers and their families. Dave explains the methods he utilizes to stay connected to his distributed workforce including in-person collaboration, engaging video updates, and more. Dave also urges leaders to start conversations about their caregiving experiences to encourage other employees to do the same.

To learn more about supporting employees who are caregivers, read Homethrive’s recent article.

To share your feedback, contact:

Doug Simon: [email protected] 

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For more info go to: https://www.dssimon.com

Stacey Grimsrud, Vice President at Bospar, talks about her background in local TV news and why the platform is still vital for brands to get their message across to consumers. Stacey shares valuable advice on what specific material communicators should include in their pitches to make them stand out to reporters and drive results for companies. Stacey also discusses how communicators can be an advocate for newsrooms as companies conduct massive layoffs across the country.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Stacey Bernstein, CEO of M Booth Health, shares key findings from the Pharma Brandemic 2022 report. She discusses how consumers are increasingly seeing pharma brands as lifestyle brands and why pharma brands should commit to more transparent and authentic messaging as a result. Stacey highlights why consumers are more empowered and informed about their healthcare decisions since the pandemic started. Stacey also discusses the impact of communications in 2023. 

Download the full report here.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Whaewon Choi-Wiles, Director of Corporate Communications for Audi of America, defines the “Great Reflection” and explains how it impacted her career change. She lists key questions communicators can ask themselves and their teams that go beyond the surface level. Whaewon also shares her excitement for Audi of America’s future including their sustainability mission.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com