PR's Top Pros Talk

Lisette Paras, President & Founder of Gravitate PR, shares the key questions she asks clients to get a deeper understanding of their full ecosystem. Lisette also describes working with global companies and the evolution of technology PR.

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Doug Simon: [email protected] 

or

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Lori Jung, Co-Founder of Hudson West PR and Marketing, explains that the new pivot for 2023 includes preparing for the unexpected. Lori shares the importance of having open communication with clients by implementing weekly calls and quarterly meetings to determine PR-based tactics. Lori also describes some ways communicators can work smarter with reporters to increase media coverage for their clients.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Meredith Klein, Director of Public Relations at GNC, explains the key traits of a brand transformation including reflection, connection, and authenticity. She also shares stories about GNC’s history and the brand’s lasting commitment to consumers’ needs. Meredith also explains how she applies the lessons she learned as a Division I athlete to her career.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Peter Lucht, Head of Corporate Communications at Citizens Financial Group, explains the importance of aligning execution and narrative with the company’s strategy, and of staying ‘on offense’ despite the external environment. He also shares how he collaborates with Citizens CEO Bruce Van Saun in planning meaningful media opportunities that advance Citizens’ brand and reputation and provides a rundown on his focus for 2023.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Stacey Kumagai, Communications Specialist at Media Monster Communications, Inc., shares why having open conversations with clients about their successes and failures leads to stronger storytelling. Stacey also explains the impact employee ambassadors have during a campaign. Stacey also talks about how the communications industry will evolve and how to prepare for the unexpected.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Virginia Devlin, CEO of Current Global, describes what inspired the Accessible by Design initiative, highlighting data from the “Digital Accessibility: The Necessity of Inclusion” study and sharing tips for communicators to make their content more accessible to people with disabilities. Virginia also discusses her hopes for the future of the industry.

Download the free Accessible Communications Guidelines here.

Download the “Digital Accessibility: The Necessity of Inclusion” study here.

For more info go to: https://www.dssimon.com

Dave Fleet, Global Head of Digital Crisis at Edelman, shares key findings from the agency’s “2022 Connected Crisis Study”. Dave shares how executives can engage with Gen Z and other key stakeholders when navigating and addressing today’s most pressing issues. Dave also explains how companies of all sizes can plan and prepare for a crisis.

Download the “2022 Connected Crisis Study” here: https://www.edelman.my/sites/g/files/aatuss366/files/2022-10/2022%20Edelman%20Connected%20Crisis%20Study.pdf

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Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Diana Bassett, President of Diana Bassett Public Relations, shares how one night out changed her entire career. Diana also discusses about her agency’s mentorship program and the impact it has on students. Diana also gives advice to people who want to become an entrepreneur.

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Dan Simon, CEO and Co-Founder of Qwoted, talks about the rise of technology and how it will impact the communications industry. Dan also explains how Qwoted connects users to the media efficiently and how communicators can increase their chances of landing media coverage. 

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com

Beth Balsam, CEO of X2PR, explains 3 aspects to consider before pitching a big idea to a brand. Beth also talks about the importance of creating a diverse environment where big ideas flourish. Beth also shares some valuable lessons she learned from her favorite public relations story.  

To share your feedback, contact:

Doug Simon: [email protected] 

or

[email protected] - 212.736.2727

For more info go to: https://www.dssimon.com