What do the winners of the PRWeek UK Awards 2025 tell us about the big trends in the sector? PRWeek’s latest podcast takes a look.

Beyond the Noise looks at some of the biggest issues affecting communications and PR. Download the podcast via Apple, Spotify, or listen on your favourite platform.

In today’s episode, PRWeek journalists Danny Rogers (editor-in-chief), John Harrington (UK editor) and Evie Barrett (deputy news editor) pick out some of the major lessons from the flagship awards night, which took place on Wednesday (15 October).

The trio discuss what the winning campaigns tell us about the state of purpose campaigns in 2025, and about how PR agencies have been expanding the breadth of work they are undertaking.

The journalists look at how innovation – especially around AI – and creative investment are big themes among the winning agencies this year.

More generally, they reflect on a positive mood about the health of the industry among attendees, albeit with some caveats.

Separately, the team pay tribute to this year’s PRWeek UK Hall of Fame inductee: John Waples of FTI Consulting.

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