Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss that creativity can be trained; the affect on brands due to the FIFA scandal; how to disagree with clients; the extent of Apple’s marketing; and Hardys sponsorship of the English cricket team.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews RAIN Group Co-President Mike Schultz to discuss the state of marketing; how clients buy; appropriate strategic approaches; common problems clients encounter; and how to establish strong brands.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the buying decision process; Google Search Console; how to submit Wikipedia entries; and GoToMeeting’s content marketing.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews business author Joe Calloway to discuss the theme of inertia in his book Becoming a Category of One.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss what using ‘digital’ in a job title says about an organisation; more Google searches take place on mobile devices than computers; how the polls got it wrong in the 2015 UK election; top tips for effective video conference meetings; and how to communicate a merger.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss the basics of SEO; the hot new weapon in the social platform wars: content; how to brief an agency; Google’s Doodles; and change for change’s sake.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews social psychologist Dr Robert Cialdini. Topics discussed include why businesses are so interested in the psychology of influence and the six weapons of influence Dr Cialdini has identified.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss five things marketers should know but usually don’t; live streaming on mobile phones; four key questions managing partners wish marketing could answer without having to ask; and CareFlight’s website.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this special edition, Brad interviews business author Joe Calloway. Brad and Joe discuss what prompts Joe to write about simple core truths, using examples from books he has authored, including his most recent one, Be the Best at What Matters Most.

Insights into the world of professional services marketing and communications, presented by Brad Entwistle and Andrew Sculthorpe. In this episode Brad and Scully discuss five tips for email communications; a change to Google’s search algorithm; how to ask for testimonials; two popular videos produced by Hootsuite and Eton; and a great example of content marketing – a podcast library.