Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In Episode 97 of Public Relations with Fexingo, Lucas and Luna dive into a specific case: how a PR team spotted a journalist’s Twitter thread asking for sources on a niche trend—and turned it into a front-page feature in a major business publication within 72 hours. They break down the exact steps: monitoring for signal, crafting a pitch that acknowledged the thread, and providing exclusive data that made the story bigger. Lucas shares a playbook for newsjacking on social without being spammy. Luna highlights the one mistake that kills most replies. Plus: why speed matters more than polish when the window is open. If your PR team is ignoring journalists’ public sourcing requests, this episode will change how you monitor social feeds.

#PR #EarnedMedia #MediaOutreach #JournalistRelations #Newsjacking #TwitterThreads #PitchStrategy #DataStorytelling #SocialListening #PublicRelations #Marketing #FexingoBusiness #BusinessPodcast #LucasAndLuna #SourceRequests #MediaHits #PRPlaybook #FrontPageFeature

Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna break down a clever PR play: how a B2B SaaS company turned a Reddit AMA into 30 national press hits including Forbes, Inc., and Business Insider. The company was a little-known expense management startup called SpendWise. The PR team didn't pitch journalists directly. Instead, they seeded a compelling narrative on Reddit's r/smallbusiness, where the CEO answered questions about cash flow management. The post went viral, journalists picked it up organically, and the team then offered exclusive data from the AMA to reporters. Lucas explains the three-stage framework: identify a venue where journalists lurk, offer genuine value to the community, then package the conversation as a trend story. July 2026 context: with media budgets tightening, earned media requires more creativity than ever. This episode gives listeners a repeatable tactic.

#RedditAMA #EarnedMedia #PRStrategy #B2BSaaS #SpendWise #MediaOutreach #ViralMarketing #NationalPress #Forbes #BusinessInsider #Inc #JournalistRelations #StoryPitching #ContentMarketing #Marketing #FexingoBusiness #BusinessPodcast #PRTips

Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down how a single LinkedIn post by a mid-market CEO — not a viral tweet, not a press release — earned 47 separate press hits across trade, regional, and national outlets over a six-week period. They walk through the actual post structure, the journalist outreach sequence that followed, and why reporters who ignored the company for years suddenly cared. Key lessons include how to write a post that journalists actually want to quote, the optimal timing for follow-up pitches, and why the CEO's personal story beat a data-driven press release every time. If you've ever wondered whether executive social media can actually move the needle on earned media, this episode gives you a specific, repeatable blueprint.

#LinkedInPR #EarnedMedia #PRStrategy #CEOBranding #MediaOutreach #PressHits #JournalistRelations #ContentMarketing #Storytelling #PRTactics #Marketing #FexingoBusiness #BusinessPodcast #PublicRelations #ThoughtLeadership #LinkedInStrategy #MediaPitching #PRCaseStudy

Keep every episode free: buymeacoffee.com/fexingo

Lucas and Luna explore the counterintuitive PR strategy of turning a customer complaint into a national press hit. They break down the exact process a B2B SaaS company used when an angry email from a key client went viral internally. Instead of silencing the complaint, the PR team worked with the customer to frame it as a market signal. The result? A Wall Street Journal piece on the hidden costs of legacy software. The hosts walk through the three-step framework: validate the gripe, find a broader trend, and pitch the story as data, not drama. This episode includes practical tips on when to escalate a complaint to PR and how to get a journalist interested in a single customer's frustration.

#CustomerComplaint #WallStreetJournal #PRStrategy #MediaPitching #EarnedMedia #B2BSaaS #CrisisCommunications #Storytelling #JournalistRelations #LegacySoftware #MarketSignal #CustomerAdvocacy #Marketing #FexingoBusiness #BusinessPodcast #PRTips #MediaRelations #SoftwareIndustry

Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down how one PR team used a 'trend report'—a data-backed analysis of an emerging consumer behavior—to land coverage in three different trade publications and a national business daily. The report was about the rise of 'silent quitting' among Gen Z in retail, but the team didn't pitch it as a workplace story; they pitched it as a customer experience story. Lucas walks through the specific numbers that made the report credible, the tailored angle for each outlet, and the single journalist comment that unlocked the biggest hit. Luna challenges whether trend reports are overused, and they discuss why this one worked when others don't. If you've ever wondered how to turn internal data into earned media, this episode is a masterclass in timing and framing.

#TrendReport #DataStorytelling #PRStrategy #EarnedMedia #MediaPitching #SilentQuitting #GenZ #Retail #CustomerExperience #TradePress #NationalMedia #JournalistRelations #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #PRFexingo #MediaStrategy

Keep every episode free: buymeacoffee.com/fexingo

In this episode of Public Relations with Fexingo, Lucas and Luna break down a specific case where a PR team turned a mundane industry data study into a front-page Wall Street Journal feature. They walk through the exact steps: how the team identified a surprising metric in raw data, framed it as a trend reversal, pre-briefed the right journalist with exclusive access, and timed the pitch to coincide with a slow news day. The episode covers the importance of statistical significance, the one-page data memo, and why embedding a company expert as a source matters more than the press release. If you're a marketer or PR pro looking to turn internal data into earned media, this episode gives you a practical playbook.

#PublicRelations #PRStrategy #DataStory #MediaPitching #WallStreetJournal #EarnedMedia #Marketing #BusinessPodcast #FexingoBusiness #DataJournalism #TrendAnalysis #ExclusivePitch #PressRelease #MediaRelations #Storytelling #PRTips #ContentMarketing #BrandAuthority

Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how a mid-size B2B software company used a media audit to uncover a hidden narrative that landed them front-page coverage in a top industry publication. They walk through the specific process: auditing 18 months of press clips, identifying a misaligned message, and reframing the company's story around a data point competitors ignored. The result was a feature titled 'The Quiet Disruptor' in TechCrunch. Lucas explains why most PR teams skip this step, how to conduct a media audit without a tool budget, and the one metric that matters more than placement count. Luna challenges whether audits work for early-stage startups and offers a lightweight alternative. Listeners learn a concrete framework they can apply to their next pitch cycle.

#MediaAudit #PRStrategy #Storytelling #B2BMarketing #EarnedMedia #TechCrunch #DataDrivenPR #ContentAudit #PitchFramework #Marketing #Business #FexingoBusiness #BusinessPodcast #PRTips #JournalistRelations #MediaCoverage #NarrativeShift #StartupPR

Keep every episode free: buymeacoffee.com/fexingo

In this episode, Lucas and Luna explore how a PR team turned a journalist's own academic research into a successful pitch. They break down the case of a B2B cybersecurity firm that used a Wall Street Journal reporter's published paper on digital trust to frame their product story. The conversation covers the exact research process, the timing of the outreach, and why this approach earned a feature. Lucas and Luna also discuss the ethics of leveraging a journalist's work and how to avoid crossing into manipulation. If you're looking for a fresh pitch strategy that's grounded in evidence, this one delivers.

#PR #MediaOutreach #EarnedMedia #JournalistResearch #PitchingStrategy #Cybersecurity #B2BMarketing #WallStreetJournal #DigitalTrust #ContentMarketing #Storytelling #MediaRelations #PRStrategy #Marketing #FexingoBusiness #BusinessPodcast #PRTips #MediaPitching

Keep every episode free: buymeacoffee.com/fexingo

In episode 89 of Public Relations with Fexingo, Lucas and Luna break down a specific newsjacking strategy that a small cybersecurity startup used to land coverage in The Wall Street Journal within 24 hours of a major data breach. They walk through the exact framework: monitoring real-time news alerts, identifying a journalistic gap in coverage, crafting a 'fast pitch' with a proprietary data point, and following up with a direct message to the reporter. The episode includes a concrete example: how a startup called CyberShield (not its real name) tied its breach detection data to the breach of a major retailer, offered an exclusive interview with its CTO, and earned a front-page mention in the next day's Journal. Lucas and Luna also discuss common pitfalls—like generic subject lines and slow response times—and share tips for building a newsjacking workflow. Includes a listener-supported ad-free segment.

#Newsjacking #PRStrategy #MediaOutreach #CrisisPR #Cybersecurity #WallStreetJournal #FastPitch #Journalism #RealTimePR #Marketing #BusinessPodcast #FexingoBusiness #PublicRelations #EarnedMedia #StartupPR #DataStory #Exclusive #PitchingJournalists

Keep every episode free: buymeacoffee.com/fexingo

In episode 88 of Public Relations with Fexingo, Lucas and Luna explore a specific tactic: using original data to pitch trade publications. They walk through the case of a small cybersecurity firm that surveyed 500 IT managers about remote work security habits. The data revealed that 68% of companies hadn't updated their VPN policies since 2020 — a concrete, newsworthy hook. Lucas explains how the PR team packaged the data into a press release and pitch, targeting five trade outlets covering cybersecurity, IT infrastructure, and small business. The result: three placements including a feature in CyberScoop and a mention in CSO Online. The hosts break down why trade journalists love proprietary data, how to frame a survey as a trend story, and what to avoid when crafting data-driven pitches.

#PublicRelations #PRStrategy #DataStorytelling #TradePress #MediaOutreach #PitchingJournalists #EarnedMedia #Cybersecurity #RemoteWork #SurveyData #CyberScoop #CSOOnline #Marketing #FexingoBusiness #BusinessPodcast #PRTips #MediaRelations #DataDriven

Keep every episode free: buymeacoffee.com/fexingo