Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In this episode of Public Relations with Fexingo, Lucas and Luna break down how a B2B SaaS company turned a single five-minute client testimonial video into 30 earned media placements. They walk through the specific pitch strategy: targeting journalists who covered the client's industry, embedding a short clip and a data point from the video, and offering exclusive access to the full interview. The hosts discuss why video testimonials work better than written quotes for building trust with reporters, how to structure the pitch to avoid sounding like a sales ad, and the surprising result that 12 of the 30 hits came from outlets that had never covered the company before. If you're looking for a repeatable PR tactic that doesn't rely on news hooks or breaking data, this episode gives you a concrete example you can adapt.

#PRStrategy #EarnedMedia #ClientTestimonial #VideoPitch #B2BSaaS #MediaOutreach #JournalistRelations #PRTactics #ContentMarketing #TrustBuilding #DataStorytelling #PodcastEpisode #FexingoBusiness #BusinessPodcast #Marketing #PRTips #MediaRelations #Storytelling

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In this episode, Lucas and Luna explore a creative PR tactic: using a journalist's own speech transcript as a pitch. They dive into a real case from June 2026 where a fintech startup's PR team extracted an unpublished quote from a Bloomberg reporter's keynote at a payments conference, then used it to land a feature story. The hosts break down why this worked—the journalist saw her own words framed as newsworthy—and discuss the ethics of leveraging a reporter's material. They also touch on how to find transcripts, what to avoid (like misquoting), and when this tactic backfires. A practical episode for anyone in earned media looking for fresh angles.

#PRStrategy #EarnedMedia #JournalistPitching #SpeechTranscript #FintechPR #Bloomberg #PaymentsConference #MediaOutreach #ContentMarketing #PRTactics #PitchIdeas #MarketResearch #Storytelling #MarketingPodcast #BusinessPodcast #FexingoBusiness #PRTips #MediaRelations

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Episode 115 of Public Relations with Fexingo: Lucas and Luna break down how a mid-sized cybersecurity firm turned a competitor's leaked strategy deck into a 50-story earned media campaign. They walk through the exact steps: from verifying the document's authenticity to crafting a narrative that positioned the firm as industry truth-tellers. The hosts discuss the ethical tightrope of using another company's leaked materials, the importance of providing journalists with ready-made data points, and how the resulting coverage drove a 20% spike in inbound leads. This episode offers a concrete playbook for PR teams considering similar moves — and a warning about the risks if a leak is faked or misattributed.

#PRStrategy #EarnedMedia #LeakedDeck #CompetitorIntel #CybersecurityPR #MediaPitching #EthicalPR #CrisisPR #TrustBuilding #DataJournalism #MarketPositioning #InboundLeads #Storytelling #BusinessPodcast #FexingoBusiness #PublicRelations #MarketingPodcast #PRTactics

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In Episode 114 of Public Relations with Fexingo, Lucas and Luna break down a specific tactic: pitching a journalist by referencing their own past bylines. They walk through a real 2025 case where a PR team for a fintech startup studied a Wall Street Journal reporter's five-year archive to find her recurring interest in regulatory friction—then pitched a data-driven story on state-by-state licensing delays. The episode covers how to archive-dive without being creepy, craft a subject line that shows you've done homework, and frame data as a natural follow-up to the journalist's own previous work. Lucas also explains why this approach boosts open rates and cuts through inbox noise, and Luna pushes back on whether it scales beyond a handful of top-tier targets. The conversation includes practical tips on using tools like Muck Rack, Google News search, and manual RSS feed review. Listeners will walk away knowing exactly how to turn a reporter's published history into a tailored pitch that lands.

#PRTactics #MediaOutreach #EarnedMedia #JournalistRelations #PitchStrategy #BylineArchive #PRCaseStudy #FintechPR #WallStreetJournal #DataDrivenPR #StoryPitching #Marketing #PRTips #MediaStrategy #PublicRelations #FexingoBusiness #BusinessPodcast #PRPodcast

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In this episode of Public Relations with Fexingo, Lucas and Luna break down how a PR team landed 35+ press hits by pitching a journalist's own book excerpt as a bylined article. The key: instead of sending a cold pitch, the team researched what each journalist had already published, found a chapter from their book that aligned with a current news hook, and offered to ghostwrite a first-person piece under the journalist's name. The approach worked because it flipped the dynamic from 'pitch me something' to 'help me expand my own work.' Lucas explains the research process behind matching book chapters to media outlets, the specific email template that got a 40% open rate, and why this tactic builds long-term journalist relationships. Luna presses on the risks of ghostwriting and the ethics of attribution. They discuss how a mid-size tech company used this strategy to place op-eds in Fast Company, Inc., and Entrepreneur, and why the same approach can work for white papers, speeches, and conference talks.

#PRStrategy #PitchTips #MediaRelations #BookExcerptPitch #GhostwritingEthics #BylinedArticle #JournalistRelations #ContentMarketing #EarnedMedia #OpEdPitch #FastCompany #Inc #Entrepreneur #MarketingPodcast #PRWithFexingo #FexingoBusiness #BusinessPodcast #LucasAndLuna

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In this episode, Lucas and Luna explore a counterintuitive PR tactic: pitching a journalist by referencing their own podcast. They break down how a B2B SaaS company landed a feature in Inc. Magazine by citing a throwaway line from the reporter's show, and discuss why this approach builds trust instead of annoyance. The hosts share a concrete example of how one PR pro turned a journalist's offhand comment into a full story angle, and explain the three rules for making this work without coming off as a superfan. If you're tired of generic pitches, this episode offers a specific, repeatable technique for media outreach that respects the reporter's own work.

#PR #MediaOutreach #EarnedMedia #JournalistRelationships #PodcastPitching #IncMagazine #B2BSaaS #StoryAngles #PRTactics #Marketing #BusinessPodcast #FexingoBusiness #MediaStrategy #ReporterOutreach #ContentMarketing #PRTips #PublicRelations #PitchingJournalists

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In this episode of Public Relations with Fexingo, Lucas and Luna explore a creative PR tactic: pitching journalists to appear as guests on their own podcasts. They break down a real case where a PR team for a mid-size B2B software company researched a journalist's podcast at The Wall Street Journal, crafted a pitch offering a data-driven segment idea, and secured a 15-minute interview that led to a follow-up feature in the Journal's print edition. Lucas explains the four-step framework—research, value alignment, pitch structure, and follow-up—while Luna questions whether this approach only works for podcast-hosting journalists. They discuss the 2026 media landscape where many journalists host shows, making this tactic more viable than ever. Tune in to learn how to turn a journalist's own platform into your PR opportunity.

#PR #MediaOutreach #PodcastPitching #EarnedMedia #JournalistRelations #B2BPR #WallStreetJournal #PodcastStrategy #ContentMarketing #MediaRelations #PRTactics #PodcastGuest #JournalistPodcast #DataStorytelling #Marketing #FexingoBusiness #BusinessPodcast #PRStrategy

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In this episode of Public Relations with Fexingo, hosts Lucas and Luna dissect a case study from early 2026: how a boutique PR agency secured a 3,500-word feature in The Atlantic by mining a journalist's decade-old unpublished interview archives. The agency discovered that the journalist had interviewed a forgotten tech whistleblower in 2018 but never published the piece. They pitched a follow-up, offering fresh context and new sources. Lucas breaks down the exact pitch structure — a two-line subject line referencing the original interview, a one-paragraph update on the whistleblower's current work, and a promise of exclusive access. They also discuss the ethics of using a journalist's own byline history as a pitch angle. The episode includes a donation segment where Lucas and Luna invite listeners to support the show at buy me a coffee dot com slash fexingo.

#PRStrategy #MediaPitching #JournalistRelationships #FeatureStory #TheAtlantic #LongformJournalism #Whistleblower #ArchivalResearch #EarnedMedia #PitchCraft #PublicRelations #Marketing #FexingoBusiness #BusinessPodcast #MediaOutreach #Storytelling #Ethics #CaseStudy

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In this episode of Public Relations with Fexingo, Lucas and Luna break down a specific case: how a mid-size B2B SaaS company turned a routine customer survey into a data-driven PR campaign that generated over 50 media hits, including coverage in Forbes, TechCrunch, and Inc. They walk through the exact steps the team took—from designing survey questions that journalists find newsworthy, to packaging the data into a compelling narrative, to pitching it with a personalized hook. You'll learn why survey data can be a PR goldmine when you highlight surprising trends, include expert commentary, and visualize findings for reporters. Plus, they discuss common mistakes like over-hyping insignificant data or burying the most interesting insight. Whether you're a startup founder or a comms pro, this episode gives you a repeatable framework for turning your own research into earned media.

#PRStrategy #DataDrivenPR #CustomerSurvey #EarnedMedia #B2BSaaS #Forbes #TechCrunch #Inc #MediaPitching #DataStorytelling #PRCampaign #SurveyMarketing #JournalistOutreach #Marketo #HubSpot #FexingoBusiness #BusinessPodcast #Marketing

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In this episode, Lucas and Luna dissect how a PR team transformed a single internal CEO keynote into a multi-channel earned media campaign generating 30+ press hits and a feature on CNBC. They walk through the exact process: mining the speech for newsworthy data, repackaging it as an exclusive op-ed and a data visualization, and pitching it to trade and national outlets. They also discuss the importance of timing—why the speech was scheduled a week before a major industry conference—and how the team used speaker placement at that conference to drive follow-up coverage. The hosts explore the risks of internal content going public and why executive communications deserve a PR lens. A practical case study for anyone who has ever wondered if a corporate speech can generate real media momentum.

#PRStrategy #EarnedMedia #CEOCommunications #MediaPitching #ExecutiveVisibility #InternalContent #OpEd #DataStorytelling #CNBC #TradeMedia #IndustryConference #SpeakerPlacement #ContentStrategy #CrisisAvoidance #Marketing #BusinessPodcast #FexingoBusiness #MediaRelations

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