Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In this episode of Public Relations with Fexingo, Lucas and Luna explore a creative yet underused pitching tactic: leveraging a journalist's own summer reading list. They break down a real-world case where a PR team for a cybersecurity firm noticed a tech journalist at The Verge posting her summer reading on Twitter, which included a book on digital surveillance. Instead of a generic pitch, they tied their client's new privacy tool directly to the themes of that book, resulting in a feature piece. The hosts discuss why this approach works—it shows genuine attention, taps into the journalist's current interests, and sidesteps the usual pile of irrelevant pitches. They also share practical tips for finding these lists and crafting the perfect angle without seeming stalkerish. If you're tired of the same old media outreach strategies, this episode offers a timely, thoughtful alternative.

#PublicRelations #MediaOutreach #EarnedMedia #PRStrategy #Pitching #JournalistRelations #SummerReading #BookInspired #Cybersecurity #PrivacyTech #TheVerge #CaseStudy #PRTips #FexingoBusiness #BusinessPodcast #Marketing #Communication #MediaStrategy

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In this episode of Public Relations with Fexingo, Lucas and Luna break down a PR strategy that turned a journalist's upcoming conference keynote into a major earned media win. They walk through a real case where a sustainable packaging startup's PR team noticed a Wall Street Journal reporter was speaking at a sustainability summit, used that as a pitch hook, and landed a long-form feature. The hosts discuss the pitch timing, the email structure, and why targeting a journalist's public speaking engagements can reveal their deep interests. They also share why this approach isn't scalable but can yield high-value results. If you're looking for a fresh way to connect with journalists beyond their published work, this episode delivers a concrete, actionable tactic.

#PR #MediaOutreach #EarnedMedia #JournalistKeynote #ConferencePitch #PRStrategy #MediaPitching #BusinessJournalism #SustainabilityPackaging #KeynoteAngle #MarketingStrategy #CorporateCommunications #FexingoBusiness #BusinessPodcast #MediaRelations #StoryPitch #PublicRelations #PRTips

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In this episode, Lucas and Luna break down a specific PR tactic that helped cybersecurity startup CyberVault land a feature in Wired. The team noticed that journalist Sarah Chen, who covers digital ethics, also teaches a course at NYU with a syllabus module on cybersecurity transparency. Instead of pitching their product, they offered to guest-lecture on that module. The result: a 1,200-word article that framed the company as a thought leader. Lucas explains how to mine academic syllabi for media hooks, why teaching materials reveal a journalist's deep interests, and the importance of offering value before making an ask. Luna shares on how this approach builds trust over time. They also discuss the research effort required and how to scale this tactic for multiple journalists.

#PR #MediaOutreach #EarnedMedia #JournalistPitching #SyllabusHacking #CyberVault #SarahChen #Wired #NYU #ThoughtLeadership #B2BMarketing #Cybersecurity #Podcast #FexingoBusiness #BusinessPodcast #Marketing #PublicRelations #MediaStrategy

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In Episode 133 of Public Relations with Fexingo, Lucas and Luna dissect a real PR campaign that landed a B2B software CEO a feature in Forbes by leveraging the journalist's own university alumni magazine. They walk through the exact six-step process: researching the journalist's alma mater, finding a shared connection, pitching the CEO as an alumni success story, providing exclusive data, and following up with a personalized newsletter mention. The hosts discuss why this micro-angle outperformed broad pitches, how to avoid sounding like a spammer, and when to use alumni networks ethically. They also touch on the broader lesson: journalists love stories that reflect well on their own institutions. Perfect for PR pros, startup founders, and marketing teams looking for a repeatable earned media strategy that doesn't rely on breaking news or celebrity endorsements.

#PR #EarnedMedia #MediaOutreach #JournalistPitching #AlumniNetworks #Forbes #CaseStudy #B2B #StartupPR #Storytelling #MarketingStrategy #PRTactics #MediaRelations #PitchDeck #AlumniMagazine #FexingoBusiness #BusinessPodcast #PRTips

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Episode 132 of PR with Fexingo dives into the story of a boutique PR firm that earned 14 pieces of coverage for a climate-tech startup by targeting journalists who had previously written about a specific public database of corporate carbon emissions. Lucas and Luna unpack how the team identified the database, built a media list of 40 reporters who had cited it in the past year, and personalized pitches around new data the startup had contributed. The episode walks through the exact outreach template, the follow-up cadence that yielded a 35% response rate, and why sourcing a journalist's own data sources can be more effective than chasing their beat. Listeners learn a replicable framework for turning a single public dataset into a repeatable earned-media strategy.

#PRStrategy #EarnedMedia #MediaOutreach #JournalistResearch #ClimateTech #CarbonEmissions #DatabasePitching #StoryAngling #PRTactics #Marketing #FexingoBusiness #BusinessPodcast #PublicRelations #DataDrivenPR #PitchPerfect #MediaRelations #StartupPR #ReporterSources

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In this episode, Lucas and Luna break down a PR strategy that worked because a team reverse-engineered a journalist's signature data visualization style. They walk through how one PR pro for a renewable energy startup noticed that a Wall Street Journal reporter consistently used circular packed-bubble charts for energy stories. Instead of sending a press release, the team built a custom bubble chart of the company's regional solar adoption data in the reporter's exact style. The result: a front-page feature with their chart as the centerpiece. Lucas and Luna discuss why mimicking a journalist's visual language is a form of earned-media pitch, how to identify a reporter's 'chart signature,' and when a custom visualization is worth the effort. They also touch on the failed version—where a competing team sent a generic bar chart to the same reporter and got ignored. No fluff, just one concrete tactic you can use tomorrow.

#DataViz #PRStrategy #EarnedMedia #JournalistOutreach #PitchTips #CustomVisualization #WallStreetJournal #RenewableEnergy #SolarAdoption #BubbleChart #ChartSignature #MediaPitching #Marketing #FexingoBusiness #BusinessPodcast #Communications #PRTactics #Storytelling

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In episode 130 of PR with Fexingo, Lucas and Luna dissect a counterintuitive pitch strategy: using a journalist's own product launch—a book, podcast, or event—as the hook for earned media coverage. They break down a real case where a small fintech startup landed a feature in The Information by tying their story to the reporter's recently announced book deal. The episode walks through the research process, the timing, and the language of the pitch, and explains why this approach works when it's done with genuine context rather than opportunism. Lucas and Luna also discuss the ethical line between relevance and manipulation, and share a template for finding a journalist's own 'product' to build a pitch around. Whether you're a PR pro or a founder doing your own outreach, this episode gives you a specific, repeatable tactic that doesn't rely on connections or luck.

#PR #MediaOutreach #EarnedMedia #PitchStrategy #JournalistRelations #BookDealPitch #FintechPR #TheInformation #ProductLaunch #ContextualPitching #PRTactics #MediaRelations #Storytelling #StartupPR #Marketing #BusinessPodcast #FexingoBusiness #PRwithFexingo

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In this episode of Public Relations with Fexingo, Lucas and Luna dive into a creative PR strategy: pitching a journalist's own previous article series as a way to land new coverage. They break down a real-world case where a PR team analyzed a reporter's multi-part series on supply chain resilience, then pitched a follow-up angle that resulted in a feature story. The hosts discuss the research process, the pitch structure, and why this approach works for building journalist relationships. They also touch on the importance of timing and how to avoid coming across as opportunistic. Practical tips for PR pros looking to deepen media relationships by demonstrating genuine engagement with a journalist's work.

#PRStrategy #MediaOutreach #EarnedMedia #JournalistPitching #ArticleSeries #SupplyChain #BroadcastJournalism #MagazineFeatures #PitchTips #MediaRelations #ContentMarketing #BusinessPodcast #FexingoBusiness #Marketing #PRTactics #Journalism #ReporterRelations #StoryAngles

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In Episode 128 of Public Relations with Fexingo, Lucas and Luna dive into a specific PR tactic: using a journalist's own past bylines to craft a personalized pitch. They break down a real case where a PR team researched a reporter's archive of 200 articles, identified a recurring theme about supply chain resilience post-pandemic, and used that to angle a story about a logistics startup. The hosts discuss why this approach increases hit rates, how to avoid sounding creepy, and the fine line between flattery and manipulation. Lucas shares a concrete example of a pitch that led to a feature in a major business publication, while Luna challenges the ethics of mining someone's writing without permission. The conversation wraps with a reflection on building genuine relationships with journalists versus transactional outreach.

#PR #MediaOutreach #EarnedMedia #Journalism #Pitching #SupplyChain #Logistics #ContentStrategy #Storytelling #MediaRelations #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #PRStrategy #JournalistRelations #PitchPerfect #MediaTraining

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In Episode 127, Lucas and Luna explore a clever PR tactic: leveraging a journalist's personal connection to a nonprofit board to secure earned media. They break down a real-world case where a PR team researched a target journalist's board membership at a local animal shelter, then pitched a story about their client's corporate volunteer program that tied directly to that shelter's mission. The result: a 1,200-word feature in the business section, plus a sidebar on corporate social responsibility. Lucas explains the three-step framework: identify the board affiliation, find the thematic overlap, and pitch the human-interest hook. They also discuss the ethics of this approach, including when it crosses from smart targeting into manipulation. If you've ever wondered how to use a journalist's own extracurricular commitments to your advantage, this episode delivers a specific, actionable blueprint.

#PR #EarnedMedia #MediaOutreach #JournalistRelations #NonprofitBoard #CorporateVolunteerProgram #CSR #StoryPitching #BusinessJournalism #Marketing #PRStrategy #MediaPitching #JournalistResearch #HumanInterest #FexingoBusiness #BusinessPodcast #PRTips #MediaRelations

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