Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

By FexingoBusiness
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Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episodes

  • How a Rejected Pitch Became a National Press Hit Through a Journalist's LinkedIn Comment

    In this episode, Lucas and Luna explore how a PR team turned a rejected pitch into a national press hit by engaging a journalist's LinkedIn comment. They break down a real case: a B2B SaaS startup that got a 'not now' email from a Wall Street Journal reporter, then saw the reporter post about a data gap on LinkedIn. The team commented with a small dataset, sparked a conversation, and landed a full article two weeks later. Lucas explains the three-part strategy: monitoring journalists' social feeds, adding value without selling, and timing the follow-up. They discuss why this approach works better than chasing yeses, how to identify actionable pain points in public posts, and why most PR pros miss these opportunities. The episode ends with a reflection on shifting from pitching to partnering.

    #PRStrategy #EarnedMedia #LinkedInPitching #JournalistRelations #MediaOutreach #BrandVisibility #B2BPR #DataStorytelling #PRTips #MediaPitching #SocialSelling #ContentMarketing #BusinessPodcast #FexingoBusiness #Marketing #PRCaseStudy #DigitalPR #ThoughtLeadership

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    10 min
  • How a Positive Customer Email Became a National Press Hit

    In episode 86 of Public Relations with Fexingo, Lucas and Luna break down how a small B2B SaaS company turned a single unsolicited customer thank-you email into front-page coverage on a major business news site. They walk through the exact steps: how the PR team got permission, framed the story as a data point about customer behavior, and pitched it to a specific journalist who had written about retention trends. The episode also covers why earned media from customer love often outperforms product-announcement pitches, and how to spot these hidden stories in your own inbox. If you have a customer email that made you smile, this episode will show you how to turn it into coverage.

    #PublicRelations #PRPitching #EarnedMedia #CustomerStory #B2BSaaS #MediaStrategy #JournalistRelations #DataStorytelling #PressCoverage #BusinessNews #Marketing #CustomerTestimonial #Retention #PitchTips #AudienceGrowth #FexingoBusiness #BusinessPodcast #PRStrategy

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    9 min
  • How One Startup Used a Nonprofit Partnership to Earn Front-Page Coverage

    In episode 85 of Public Relations with Fexingo, Lucas and Luna dissect a specific PR play: how a small fintech startup, PayWell, partnered with a local financial literacy nonprofit to land a front-page story in a major city newspaper. The hosts walk through the journalist pitch, the data hook from the nonprofit's client surveys, and why the earned coverage generated 3x the traffic of a typical product launch. They discuss the strategic value of cause-aligned storytelling, how to find a partner with credible data, and the one thing PR teams often miss when linking brand mission to social impact. The episode also includes a behind-the-scenes moment about how listener support keeps Public Relations with Fexingo ad-free. If you're a marketer or PR pro looking for a repeatable earned media strategy beyond the product announcement, this episode offers a concrete template.

    #PublicRelations #PRStrategy #EarnedMedia #Marketing #NonprofitPartnership #PayWell #FintechPR #CauseMarketing #MediaOutreach #JournalistPitch #DataStorytelling #FrontPageCoverage #FinancialLiteracy #BrandMission #SocialImpact #FexingoBusiness #BusinessPodcast #PRTactics

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    11 min
  • How a PR Team Turned a Staffing Shortage Into Press

    A growing health-tech startup had no product launch, no funding news, and no crisis. What they had was a chronic staffing shortage in their client hospitals. In this episode, Lucas and Luna break down how the PR team turned that operational pain point into a narrative about industry-wide burnout, landed a feature in a major healthcare trade publication, and positioned the company as a solution — without ever announcing a new product. They walk through the exact pitch structure, the data they used, and the editorial angle that got a yes. If you've ever felt like you have 'nothing to pitch,' this episode shows how to find a story in plain sight.

    #PRStrategy #EarnedMedia #HealthTech #StaffingShortage #TradePress #NarrativePitching #DataStorytelling #MarketTrends #B2BMarketing #StoryMining #JournalistRelations #ReputationManagement #ThoughtLeadership #FexingoBusiness #BusinessPodcast #Marketing #StartupPR #MediaOutreach

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    8 min
  • How a PR Team Pitched a Data Story to Land Trade Coverage

    Lucas and Luna break down how a small B2B software company turned an internal dataset into a media hook that landed them coverage in four trade publications. They walk through the exact pitch structure, the journalist's response, and how the company avoided sounding like an ad. Plus: why proprietary data is a PR team's best asset — even if the numbers aren't earth-shattering. This episode is built around a single real example from early 2026, showing the step-by-step process from data pull to byline.

    #PublicRelations #PRStrategy #MediaPitching #DataStory #TradePress #B2BMarketing #EarnedMedia #JournalistRelations #PitchDeck #ContentMarketing #ProprietaryData #MediaOutreach #FexingoBusiness #MarketingPodcast #BusinessPodcast #SmallBizPR #PRTips #DataDrivenPR

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    10 min
  • When PR Pitching a Journalist on Their Own Beat Change Landed a Feature

    In this episode of Public Relations with Fexingo, Lucas and Luna dissect how a PR team landed a feature in a major tech publication by pitching a journalist on their own recent beat change. They walk through the real-world case of a cybersecurity startup that noticed a reporter at TechCrunch had shifted from covering fintech to enterprise security. Instead of sending a generic pitch, the PR team crafted a story about the evolving threat landscape for mid-market companies — directly aligned with the journalist's new focus. The result: a 1,200-word feature that included three client quotes and a mention of their product. Lucas explains the exact research steps: scanning the journalist's last 10 articles, checking their Twitter bio and LinkedIn headline, and using a tool like Muck Rack to see beat changes. Luna pushes back on whether this is too time-intensive, and Lucas counters with a simple heuristic — if you spend more time on research than writing the pitch, you're overdoing it. The episode ends with a concrete checklist listeners can use before their next outreach.

    #PR #PublicRelations #MediaOutreach #JournalistPitching #BeatChange #EarnedMedia #TechCrunch #Cybersecurity #PitchStrategy #MuckRack #MediaRelations #Storytelling #Marketing #BusinessPodcast #FexingoBusiness #PRTips #Journalism #MediaStrategy

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    8 min
  • How a Company Used a Journalist's LinkedIn Post to Earn Coverage

    In this episode, Lucas and Luna dissect how a small B2B SaaS company scored a feature in a major business publication by pivoting off a journalist's LinkedIn post. The journalist had complained about vague PR pitches, and the company's PR lead crafted a hyper-specific response that became the story. They break down the exact timing, the language choices, and why the journalist ran with it. No press release, no embargo — just a public reply that turned into a byline. Plus, a quick note on why this show stays ad-free and how listeners can support it.

    #LinkedInStrategy #PRPitching #JournalistOutreach #EarnedMedia #B2BSaaS #MediaRelations #Storytelling #MarketingTips #PRCaseStudy #DigitalPR #ContentMarketing #BusinessJournalism #BrandBuilding #FexingoBusiness #BusinessPodcast #PRPodcast #LinkedInPR #MediaPitch

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    7 min
  • How a Negative Review Became a Wall Street Journal Feature

    In Episode 80 of Public Relations with Fexingo, Lucas and Luna break down the exact strategy one B2B software company used to turn a scathing G2 review into a front-page Wall Street Journal feature. They walk through the pitch sequence, the journalist's response, and the key lesson: a negative review can be a media asset if you treat it like data, not damage. The episode includes specific examples of how the company reframed the critique, offered exclusive data, and built a narrative around industry pain points. No fluff, just a real case study on earned media from an unexpected angle.

    #PublicRelations #PR #MediaOutreach #EarnedMedia #CrisisPR #NegativeReview #WallStreetJournal #B2B #Software #G2 #ReviewStrategy #Storytelling #JournalistPitch #TechPR #Marketing #Business #FexingoBusiness #BusinessPodcast

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    7 min
  • How a Rejected Pitch Became a Top-Tier Feature

    In this episode of Public Relations with Fexingo, Lucas and Luna break down the exact strategy behind a rejected pitch that eventually landed a top-tier feature. They walk through how a tech startup pivoted their approach after an initial 'no', using the journalist's own feedback to reshape the story. The episode covers the specific steps: analyzing the rejection, finding a new hook tied to an industry trend, and timing the follow-up for maximum impact. Listeners will learn how to turn a rejection into a door opener, with concrete tactics they can apply to their own PR campaigns. No fluff, just the real mechanics of earned media persistence.

    #PR #PublicRelations #MediaOutreach #PitchStrategy #JournalistRelationships #EarnedMedia #Storytelling #RejectionToSuccess #TechStartup #Pivot #MediaTraining #ContentMarketing #BusinessPodcast #MarketingPodcast #FexingoBusiness #PRTips #MediaStrategy #PitchRejection

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    9 min
  • How a Rejected Pitch Became a Top-Tier Feature

    In this episode of Public Relations with Fexingo, Lucas and Luna explore a counterintuitive PR strategy: turning a rejected pitch into a high-profile feature. They dissect a real-world case where a fintech startup's initial email got a 'no thanks' from a Wall Street Journal reporter, but a follow-up leveraging the reporter's own recent work led to a front-page article. The hosts break down the specific tactics: how to frame a rejection as a signal, use the reporter's own words in a second pitch, and offer exclusive data that fills a gap in their previous coverage. They also discuss timing, relationship-building, and the importance of being genuinely helpful rather than just persistent. The episode includes practical tips for PR pros on crafting follow-ups that journalists actually appreciate, and a candid look at why most second pitches fail. No fluff, just actionable strategy for earning coverage when your first attempt falls flat.

    #PR #MediaOutreach #EarnedMedia #JournalistRelationships #PitchStrategy #RejectedPitch #FollowUp #WallStreetJournal #Fintech #ExclusiveData #MarketingStrategy #BusinessCommunication #MediaTraining #Storytelling #PublicRelations #FexingoBusiness #BusinessPodcast #MarketingPodcast

    Keep every episode free: buymeacoffee.com/fexingo

    10 min

About Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

From the publisher's feed

Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read?