Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In episode 67 of Public Relations with Fexingo, Lucas and Luna break down a specific PR tactic: using a journalist's own tweet to craft a pitch that gets opened and replied to. They walk through a real example where a PR team noticed a reporter tweeting about a pain point in their industry, then sent a pitch that directly addressed that tweet with a data point and an expert source. The result? A response in under two hours and a feature story. The hosts discuss why this works—it signals genuine attention, builds rapport, and shows you read the journalist's work—and how to do it without coming across as stalker-ish. They also cover the risks: what happens if the journalist didn't actually mean that tweet, or if the pitch feels too transactional. Episode 67 is a masterclass in turning social listening into earned media.

#PRTactics #JournalistOutreach #TwitterPitch #EarnedMedia #MediaRelations #SocialListening #PitchStrategy #PRTips #JournalistsOnTwitter #PitchExamples #BusinessPodcast #MarketingPodcast #PRPodcast #FexingoBusiness #CommunicationStrategy #DigitalPR #MediaPitching #Storytelling

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Episode 66 of Public Relations with Fexingo explores a counterintuitive PR move: using a rival's success to land your own press. Lucas and Luna break down how a mid-sized cybersecurity firm, CyberShield, earned a feature in TechCrunch by analyzing why a competitor's IPO was covered so heavily and positioning their own story as the 'next wave.' They walk through the exact pitch, the data point that hooked the reporter, and why journalists actually appreciate when you acknowledge their past work. Plus, a look at how this tactic works for B2B startups, nonprofits, and even local businesses. If you've ever felt like your company is too small or too quiet to get media attention, this episode offers a repeatable strategy that flips the script.

#PR #MediaOutreach #EarnedMedia #CompetitorAnalysis #CyberShield #TechCrunch #Pitching #JournalistRelations #B2B #StartupPR #Storytelling #MarketingStrategy #PRTactics #BusinessPodcast #FexingoBusiness #Fexingo #PublicRelations #MediaStrategy

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In episode 65 of Public Relations with Fexingo, Lucas and Luna unpack a fascinating PR playbook: how a mid-tier pharmaceutical company used a single anonymous employee source to shift media coverage from negative to neutral during a product safety controversy. They trace the sequence from internal leak to front-page story, explain why journalists trust unnamed insiders more than official statements, and break down the risk calculus behind going off the record. Drawing on examples from the 2023-2024 drug pricing debates, they show how a carefully managed anonymous source can humanize a faceless corporation—or backfire spectacularly. The hosts also debate whether this tactic still works in an era of digital forensics and deep background checks. A must-listen for any PR pro who's ever contemplated planting a story through a 'company insider.'

#AnonymousSources #PRStrategy #MediaRelations #CrisisCommunications #PharmaPR #OffTheRecord #SourceManagement #JournalistRelations #NarrativeControl #TrustInMedia #LeakStrategy #InsiderInfo #PRRisk #ReputationManagement #Marketing #Business #FexingoBusiness #BusinessPodcast

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In this episode, Lucas and Luna dig into a clever PR tactic that flips the usual pitch dynamic: instead of sending out press releases, a small B2B software company surveyed 500 journalists about their pet peeves, then turned the results into a newsworthy report. The founders—Sarah Chen and Marcus Webb—had zero media relationships and a tiny budget. By giving journalists a platform to vent, they earned coverage in five major outlets within a week. Lucas breaks down the survey design, the email outreach, and the surprising data point that got the most traction: 72% of journalists said they delete pitches with obvious mass mail merges. Luna questions whether this approach can scale or if it only works for a one-off hit. They discuss the ethics of using journalists' own frustrations as content and whether this tactic risks burning bridges. The episode closes with a practical takeaway for any PR pro: sometimes the best story is the story of how journalists think.

#PR #MediaOutreach #EarnedMedia #JournalistSurvey #PRTactics #B2BMarketing #ContentMarketing #PRStrategy #MediaRelations #DataDrivenPR #MarketingPodcast #BusinessPodcast #FexingoBusiness #PRTips #Storytelling #SurveyMarketing #BrandAwareness #PressCoverage

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When a mid-sized food brand faced a voluntary product recall, most PR playbooks would have gone into damage control mode. But this team did something counterintuitive: they published the raw internal memo that led to the recall, including the testing data and the decision timeline. The result? Consumer trust ratings actually improved within two weeks. Lucas and Luna break down why radical transparency worked, how the PR team prepared for the backlash that never came, and what this case means for any brand facing a crisis. They also discuss the one question every PR team should ask before deciding how transparent to be: 'What would the customer conclude if they saw the full version of this decision?'

#CrisisPR #Transparency #Recall #FoodBrand #PRStrategy #Trust #EarnedMedia #Marketing #FexingoBusiness #BusinessPodcast #ReputationManagement #ConsumerTrust #MediaOutreach #PublicRelations #CaseStudy #BrandLoyalty #CrisisCommunication #PRWin

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In this episode, Lucas and Luna break down a specific PR strategy: using a journalist's own previously published byline as the hook for a pitch. They walk through a real example where a small cybersecurity startup pitched a Wall Street Journal reporter by referencing her own piece on ransomware trends—and got coverage. They discuss why this works, how to find the right byline, and the dos and don'ts of referencing someone's past work without sounding creepy. Plus, they explain why this approach builds genuine reporter relationships, not just one-off hits. If you've ever struggled to get a journalist to open your email, this episode offers a concrete, repeatable tactic.

#PRStrategy #MediaPitch #JournalistRelationships #BylinePitching #EarnedMedia #CybersecurityPR #WallStreetJournal #PitchTips #PRTactics #MediaOutreach #PRTips #Marketing #BusinessPodcast #PRPodcast #FexingoBusiness #Business #MediaStrategy #PRHacks

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In this episode, Lucas and Luna explore how a small PR team at a regional construction firm secured a front-page business section story by pitching a journalist's upcoming editorial calendar. They break down the exact strategy: monitoring beat reporters' published schedules, identifying a gap in planned coverage, and positioning a data story on building material costs as a timely fit. The episode walks through the pitch email, the follow-up timing, and the result — a feature that generated 12 inbound media inquiries within 48 hours. Lucas and Luna discuss why calendar-based pitching beats spray-and-pray outreach, how to find editorial calendars without being a subscriber, and why a single journalist's planned story list can be more valuable than a hundred media lists. They also touch on the ethical line between being strategic and being pushy. If today's episode sparks an idea you actually use, consider supporting the show at buy me a coffee dot com slash fexingo.

#PRPitching #MediaRelations #EditorialCalendar #JournalistOutreach #EarnedMedia #ConstructionIndustry #DataStorytelling #BusinessJournalism #PRStrategy #MediaPitch #Marketing #BusinessPodcast #FexingoBusiness #PRTips #ContentMarketing #Storytelling #B2BPR #MediaStrategy

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In this episode of Public Relations with Fexingo, Lucas and Luna unpack a counterintuitive PR tactic: using a journalist's own social media post as the hook for a pitch. They break down a real case where a fintech startup scanned a reporter's LinkedIn for recent frustrations, then built a pitch that directly addressed a problem the journalist had publicly complained about. The result: a front-page placement in a major business publication. Lucas explains why most PR pros ignore social listening, while Luna challenges the line between clever and creepy. They also discuss how to scale this approach without burning relationships. If you've ever felt like your pitches are invisible, this episode offers a specific, repeatable technique that doesn't rely on luck.

#PRPitch #JournalistRelations #LinkedInStrategy #EarnedMedia #MediaOutreach #PRStrategy #SocialListening #PitchingTips #FintechPR #BusinessJournalism #PRTactics #Storytelling #Marketing #FexingoBusiness #BusinessPodcast #PRWin #MediaRelations #ContentMarketing

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In this episode, Lucas and Luna break down how a B2B SaaS startup with no product launch, no funding round, and no customer stories landed a feature in a major business publication. They walk through the specific angle: a single data point from an internal survey that became the hook. The company, a team-collaboration tool called SyncGrid, had been quietly building for two years. Instead of pitching the product, the PR team pitched a problem — the rising cost of meeting inefficiency — and backed it with a proprietary number. Lucas explains why journalists responded to the data, and Luna shares why the timing in mid-2026 made the story even more relevant. They also discuss the one-page pitch strategy, the follow-up cadence, and what happens when a journalist asks for more data you haven't prepared. This isn't about a viral moment; it's about getting one right fit placement that drives real pipeline.

#B2BSaaS #PRStrategy #EarnedMedia #DataDrivenPR #MediaPitching #SyncGrid #BusinessJournalism #ContentMarketing #PressCoverage #StartupPR #Marketing #FexingoBusiness #BusinessPodcast #PitchStrategy #SurveyData #MeetingInefficiency #PRTips #JournalistRelationships

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In this episode of Public Relations with Fexingo, Lucas and Luna explore how a small nonprofit turned one genuine journalist relationship into a cascade of national coverage—without a press release, a data viz, or a pitch blast. We walk through the exact sequence: how they found the right reporter, what they offered that made her care, and why the resulting feature led to three more major outlets picking up the story. Along the way, we get into the economics of attention in earned media, the difference between a contact and a relationship, and why PR pros often overthink the funnel. If you've ever sent a hundred pitches to crickets, this episode explains why one well-nurtured connection can outperform a thousand cold emails. Plus: how the team handled the surge of inbound interest without losing the thread of their core story. A masterclass in the power of depth over breadth.

#PublicRelations #MediaOutreach #EarnedMedia #JournalistRelationships #NonprofitPR #Storytelling #PitchStrategy #MediaCoverage #PRTips #Marketing #BusinessPodcast #FexingoBusiness #SmallTeamPR #PressRelations #MediaStrategy #Journalism #NonprofitMarketing #RelationshipBuilding

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