Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Lucas and Luna break down how a midwestern manufacturing company turned a routine quarterly report into front-page coverage. The key? A single pie chart that revealed a surprising competitor dynamic. They walk through the pitch process, the journalist's response, and why data visualization beats press release prose every time. Plus: a natural sidebar about listener support keeping the show independent.

#PRStrategy #DataVisualization #MediaPitching #B2BPR #ManufacturingPR #JournalistRelations #EarnedMedia #ContentMarketing #Marketing #Business #FexingoBusiness #BusinessPodcast #PieChart #DataStorytelling #MidwestBusiness #PitchTips #EditorialCoverage #PRCaseStudy

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In Episode 56 of Public Relations with Fexingo, Lucas and Luna explore the power of customized pitches by examining how a small tech startup landed a feature in The Verge. The company built an entire email referencing a journalist's recent article, showing genuine engagement rather than mass outreach. They discuss the specific techniques used: quoting the journalist's past work, connecting it to the startup's story, and including a single relevant data point. The episode covers why personalization outperforms spray-and-pray pitching and shares a template for building trust before asking for coverage. Lucas and Luna also touch on the balance between customization and scale, and how this approach can build long-term media relationships.

#PRPitching #MediaRelations #JournalistOutreach #CustomizedPitches #TheVerge #TechPR #StartupPR #EarnedMedia #Storytelling #MarketingStrategy #FexingoBusiness #BusinessPodcast #PRTips #MediaTraining #PitchPerfect #DataDrivenPR #RelationshipBuilding #PublicRelations

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In this episode, Lucas and Luna break down how a PR team for a mid-size B2B logistics firm secured a feature in The Wall Street Journal's CFO Journal by building an entire pitch around one statistic: that 78% of supply chain disruptions in 2025 came from a single, overlooked factor. They walk through the research process, the one-page pitch, and why specificity beat broad storytelling. If you've ever wondered how to make a dry industry story newsworthy, this is the playbook.

#PR #MediaPitching #Statistics #SupplyChain #Logistics #WallStreetJournal #B2BPR #DataDrivenPR #EarnedMedia #Marketing #FexingoBusiness #BusinessPodcast #PRStrategy #JournalistRelations #CFOJournal #PitchDeck #OneDataPoint #Storytelling

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Episode 54 of Public Relations with Fexingo. Lucas and Luna break down how a regional craft brewery, Bend Brewing Co., earned national press coverage by pitching a story about their water conservation system — not a new beer. The brewery spent $12,000 on a closed-loop water recycling rig that saved 4 million gallons annually. Lucas explains how the PR team framed the story around industry-wide water scarcity, not the hardware. Luna questions whether the approach would work for a less tangible innovation. Key takeaway: if your story is about a process, not a product, lead with the problem it solves and the specific number that makes it real. No product launch, no gimmick — just a data point and a journalist who cared about sustainability in manufacturing.

#PRStrategy #EarnedMedia #BeerIndustry #Sustainability #BendBrewingCo #WaterConservation #ProcessStory #DataDrivenPR #ManufacturingPR #B2BPitching #CraftBeer #JournalistOutreach #Marketing #BusinessPodcast #FexingoBusiness #PRTips #MediaRelations #Storytelling

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In this episode, Lucas and Luna examine a specific PR strategy: the follow-up email that actually works. They break down a real case where a PR team sent an initial pitch to 50 journalists, got zero replies, then sent a carefully crafted follow-up 48 hours later that landed five placement. They discuss the timing, the subject line change, and the one-sentence addition that made the difference. The hosts also explore why most follow-ups fail — they're too long, too apologetic, or too pushy — and what a respectful, value-added second touch looks like. No generic advice, just a concrete framework listeners can adapt for their own media outreach.

#PRStrategy #MediaOutreach #PitchEmail #FollowUp #JournalistRelations #EarnedMedia #PRPitching #EmailOutreach #MediaRelations #PRTips #BusinessPodcast #FexingoBusiness #MarketingStrategy #ContentMarketing #PRPro #Storytelling #PressCoverage #CommunicationSkills

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In episode 52, Lucas and Luna dive into the story of how a small PR team at a mid-sized logistics company turned a boring dataset—supply chain wait times at the Port of Los Angeles—into a striking data visualization that landed them coverage in The Wall Street Journal, Bloomberg, and three trade publications. They break down the exact approach: finding a counterintuitive data point, building a simple but shareable chart, targeting the right journalists with a one-line pitch, and embedding the visual for easy use. Luna challenges Lucas on whether this works for B2B companies or only consumer-facing brands, and they discuss the key lesson: storytelling with data beats a press release full of numbers every time. The episode includes a brief, organic mention of listener support via buy me a coffee dot com slash fexingo. No fluff, just a concrete playbook for turning data into earned media.

#DataVisualization #PRStrategy #EarnedMedia #MediaOutreach #JournalistPitching #LogisticsPR #PortOfLosAngeles #SupplyChain #WallStreetJournal #Bloomberg #TradePress #StorytellingWithData #Marketing #BusinessPodcast #FexingoBusiness #PRTactics #DataJournalism #B2BPR

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In this episode of Public Relations with Fexingo, Lucas and Luna explore how a mid-sized B2B software company turned a mundane product update into a front-page Wall Street Journal story. They break down the pitch that worked: leading with a single surprising data point about wasted developer hours, not the feature list. The hosts discuss why journalists ignore 97% of press releases, how to find the narrative hook in any announcement, and the one question you must answer before hitting send. Drawing on a real case from a logistics startup that gained 40 media placements from one email, this episode gives you a repeatable framework for earning coverage when your news feels boring.

#PR #PublicRelations #MediaOutreach #EarnedMedia #Storytelling #Journalism #Pitching #PressRelease #DataDriven #B2B #Software #Logistics #WallStreetJournal #MediaStrategy #Marketing #BusinessPodcast #FexingoBusiness #Podcast

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Lucas and Luna dissect the 2025 Peloton advertising backlash that forced the company to completely overhaul its brand messaging and marketing strategy after a single ad campaign triggered widespread consumer outrage. They break down the specific missteps, the speed of the social media firestorm, and the PR playbook Peloton used to recover — including pulling ads within 48 hours, issuing a non-apology apology, and retooling creative in under two weeks. The episode uses Peloton's crisis as a case study for how any brand can respond when earned media turns negative. Topics covered: crisis communication, brand tone-deafness, rapid response PR, earned media strategy, ad creative failure, consumer sentiment analysis, and rebuilding trust.

#Peloton #PRCrisis #CrisisCommunication #EarnedMedia #BrandReputation #AdvertisingBacklash #MarketingFail #PRPivot #ConsumerBacklash #RapidResponse #BrandTrust #SocialMediaFirestorm #MarketingStrategy #Business #FexingoBusiness #BusinessPodcast #PRStrategy #MediaOutreach

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Lucas and Luna dive into the case of a mid-sized B2B software company that sent a press release containing one specific, surprising data point about their industry — and got 40 journalists to respond within 24 hours. They break down the strategy behind choosing the data, crafting the subject line, and timing the release. Plus, they discuss why most PR teams bury their most interesting numbers on page four of a press release instead of putting them front and center. A concrete, actionable look at how data-driven PR can outperform generic pitches.

#PRStrategy #DataDrivenPR #PressRelease #MediaOutreach #EarnedMedia #PRPitch #JournalistRelations #ContentMarketing #B2BMarketing #DataStorytelling #PublicRelations #CommunicationStrategy #FexingoBusiness #BusinessPodcast #Marketing #PRTips #MediaCoverage #PressReleaseTips

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In this episode, Lucas and Luna dissect the story of a mid-range luggage brand that got more media coverage from a single product placement in a Netflix series than from its entire paid ad campaign. They walk through how the brand's PR team identified the opportunity, pitched the prop master with a simple one-pager, and then leveraged the on-screen moment into press mentions across travel, lifestyle, and business outlets. The episode breaks down the specific steps: monitoring upcoming productions, crafting a non-monetary pitch, and timing the media outreach to coincide with the episode's release. Lucas also shares a framework for evaluating earned media value versus paid spend, using real numbers from the case. Luna pushes back on the reproducibility of the tactic for smaller brands, leading to a practical discussion about scalable alternatives. The episode includes a short, natural donation segment near the midpoint, reminding listeners that Fexingo stays ad-free thanks to listener support at buy me a coffee dot com slash fexingo.

#ProductPlacement #EarnedMedia #PRStrategy #Netflix #BrandAwareness #MediaOutreach #PropMaster #ContentMarketing #PRCaseStudy #Marketing #Podcast #FexingoBusiness #BusinessPodcast #LucasAndLuna #MediaPitching #BrandVisibility #EntertainmentMarketing #CostEffectivePR

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