Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

In this episode of Public Relations with Fexingo, Lucas and Luna explore the growing trend of companies deleting their social media accounts. They examine the case of Lush Cosmetics, which walked away from Instagram, Facebook, and TikTok in 2021 and again in 2025, citing mental health concerns and algorithm fatigue. Lucas breaks down the data: Lush's organic reach had dropped 67% year-over-year, while their email newsletter conversion rate was 8x higher per dollar spent. Luna asks whether this strategy actually damages brand awareness, especially for younger demographics. Together they unpack the PR calculus behind account deletion, including how Lush replaced social with community-run forums and local events. They also touch on Patagonia's minimalist approach and REI's #OptOutside campaign. The episode ends with a light donation pitch tied to the conversation about choosing where to invest time and money.

#PR #PublicRelations #Marketing #SocialMedia #LushCosmetics #BrandStrategy #DigitalDetox #AlgorithmFatigue #CommunityBuilding #EmailMarketing #Patagonia #REI #OptOutside #ConsumerTrust #EarnedMedia #FexingoBusiness #BusinessPodcast #MarketingStrategy

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Lucas and Luna dive into the underused practice of media auditing — systematically analyzing where your brand appears, how it's framed, and what's missing. Using the example of a regional health system that discovered it was dominating local TV but invisible in trade publications, they walk through the three-step audit process: gathering mentions, coding sentiment and source type, and spotting gaps. Lucas explains why most PR teams skip this step and how a simple spreadsheet can reveal whether your spokesperson is over-quoted or your competitor owns a key keyword. Luna shares how one audit helped a B2B software company realize 80 percent of its coverage came from press releases rather than reporter-driven stories — a red flag for credibility. The episode includes a free template reference and ends with a question: when was the last time you actually measured your media footprint against your strategic priorities?

#MediaAudit #PRMeasurement #EarnedMedia #PublicRelations #Marketing #BusinessPodcast #FexingoBusiness #PRStrategy #MediaRelations #BrandReputation #CompetitiveIntelligence #ContentAnalysis #TradePress #LocalTV #B2BPR #SpokespersonTraining #PRMetrics #Communications

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Lucas and Luna break down the remarkable PR strategy behind a startup that secured a billion-dollar acquisition through a single, audacious media stunt. They analyze how the company, a little-known data analytics firm called Kytera, orchestrated a fake product launch that generated over 500 news articles in 48 hours, caught the attention of a Fortune 50 tech giant, and led to a $1.2 billion buyout. The hosts dissect the precise tactics: the targeted pitch list, the embargo strategy, the visual assets that drove coverage, and the follow-up that turned media buzz into a serious acquisition offer. They also discuss the ethical tightrope of stunts versus outright deception, and why this particular approach worked where many similar attempts fail. This episode is a masterclass in high-stakes earned media, with concrete takeaways for PR professionals and founders alike.

#PRStunt #Kytera #BillionDollarAcquisition #EarnedMedia #PRStrategy #MediaOutreach #ProductLaunch #StartupPR #Acquisition #Fortune50 #DataAnalytics #Marketing #Business #Podcast #FexingoBusiness #BusinessPodcast #PRTips #MediaStunt

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In this episode of Public Relations with Fexingo, Lucas and Luna break down exactly how a PR professional secured a guest spot on NPR for a client — not through a press release, but through a carefully crafted podcast pitch. They walk through the specific email structure, the subject line that worked, the timing, and the follow-up cadence. Luna shares a real example: a cybersecurity startup founder who went from zero media hits to a live segment on Morning Edition. They also discuss why podcast pitching is different from print or TV pitching — and why more PR teams should treat it as a standalone tactic. If you've ever wondered how to get a client on a top-tier podcast, this episode gives you the blueprint.

#PodcastPitching #NPR #MediaRelations #PublicRelations #PRStrategy #EarnedMedia #GuestBooking #PodcastPR #MorningEdition #Cybersecurity #StartupPR #PitchEmail #MediaTraining #FexingoBusiness #BusinessPodcast #PRTips #Marketing #Storytelling

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In this episode, Lucas and Luna break down how a PR agency in Austin turned a local story about a taco truck's rent hike into features on CNBC, The Wall Street Journal, and Business Insider. They walk through the three-step pitch framework: find the universal angle, narrow the target list, and offer exclusive data. Lucas explains why local news pitches have a 9 percent higher open rate than national ones, and why 'hometown' angles work for business reporters. Luna shares a counterexample from a failed pitch that leaned too hard on the local angle without providing a broader economic insight. Together, they map the strategy behind earning national media from a regional starting point, using specific numbers and real email subject lines. If you've ever wondered why some local stories go viral while others stay buried, this episode hands you the blueprint.

#PR #MediaOutreach #EarnedMedia #LocalNews #NationalCoverage #PitchStrategy #Journalists #CNBC #WallStreetJournal #BusinessInsider #TacoTruck #Austin #RentHike #EconomicTrend #PRFirm #Marketing #FexingoBusiness #BusinessPodcast

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This episode unpacks how Lenny Rachitsky turned a personal newsletter into one of the most cited sources in tech journalism. We trace how 'Lenny's Podcast' (formerly a newsletter) grew from 40,000 to over 800,000 subscribers, and how over 60 percent of his guests have been pitched by a single PR tactic: the guest-curated recommendation list. Lucas and Luna break down why traditional media databases fail, how Lenny's team uses a 'no cold pitch' policy, and what smaller brands can steal from his playbook. They also discuss the surprising data point that 73 percent of journalists now prefer being pitched via email by a source they already follow — a stat from a 2025 Muck Rack survey. Plus, a look at how the newsletter's tight editorial filter creates an implied endorsement that no press release can match. If you're in marketing or PR, this is a masterclass in building media relationships without a single press release.

#LennyRachitsky #NewsletterMarketing #PRStrategy #MediaRelations #EarnedMedia #JournalistOutreach #ContentMarketing #PodcastPR #MuckRack #PitchingJournalists #TechMedia #Marketing #BusinessPodcast #PRTips #MediaTraining #SubscriberGrowth #FexingoBusiness #BusinessPodcast

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In this episode of Public Relations with Fexingo, Lucas and Luna break down the surprising PR strategy of leaning into bad reviews. They explore how the hotel chain Premier Inn turned a viral negative TripAdvisor review into a PR win by responding with humor and transparency, generating millions of impressions. They discuss the psychology of negative information bias, why consumers trust brands that admit mistakes, and how small businesses can apply similar tactics. Lucas cites data from a 2023 ReviewTrackers study showing that 94% of consumers avoid businesses with bad reviews, but also that thoughtful responses can recover up to 70% of lost trust. Luna shares a counterexample from a local restaurant that turned a one-star Yelp review into a community event. Practical takeaways include when to apologize, when to joke, and when to ignore. This episode is a must-listen for marketers and PR professionals looking to turn criticism into earned media.

#PRStrategy #ReputationManagement #CrisisCommunication #CustomerFeedback #OnlineReviews #EarnedMedia #PremierInn #TripAdvisor #Yelp #Marketing #BusinessPodcast #FexingoBusiness #BrandTrust #NegativeReviews #ViralMarketing #SmallBusinessPR #MediaOutreach #PodcastEpisode

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In this episode of Public Relations with Fexingo, Lucas and Luna break down how a small regional grocery chain—Publix—landed front-page coverage in The New York Times, The Wall Street Journal, and major TV networks without a national PR team. They walk through the exact pitch strategy, the local-to-national media playbook, and the one decision that turned a hometown story into a business-section staple. Along the way, they discuss why journalists covering retail actually want local angles, how a simple data point can open an editor's inbox, and what most brand PR teams get wrong when they try to scale a regional story. If you've ever wondered how to break through the noise without a big budget or a buzzy product, this one's for you.

#Publix #RegionalPR #MediaOutreach #EarnedMedia #PRStrategy #LocalToNational #RetailPR #PitchTips #JournalistRelations #BusinessNews #Marketing #PublicRelations #SmallBudgetPR #MediaRelations #Storytelling #FexingoBusiness #BusinessPodcast #PRPlaybook

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In this episode of Public Relations with Fexingo, Lucas and Luna dissect how the climate nonprofit Breakthrough Energy used a single data visualization to rewrite media narratives. They walk through the specific chart – a comparison of global solar adoption curves versus IPCC projections – that got picked up by CNN, Bloomberg, and the BBC in a single week. Lucas explains why journalists crave visual anchor points for complex stories, and Luna challenges whether the tactic works for less visually obvious industries. The hosts break down the four elements that made the visual story spread: simplicity, surprise, share-ability, and source credibility. They also touch on how any PR team can repurpose internal data into an earned media asset, even without a dedicated design team.

#BreakthroughEnergy #DataVisualization #ClimatePR #EarnedMedia #Journalism #MediaOutreach #PRStrategy #StorytellingWithData #VisualStorytelling #ClimateChange #IPCC #SolarAdoption #CNN #Bloomberg #BBC #FexingoBusiness #BusinessPodcast #Marketing

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In this episode, Lucas and Luna unpack the mechanics behind customer story-driven PR campaigns. They examine how one B2B software company turned a single unsolicited testimonial into a case study that earned coverage in Forbes, Inc., and three trade publications — generating an estimated 2.5 million earned media impressions without a single press release. The hosts break down the three-part structure of a media-worthy customer story, why journalists respond to specific ROI numbers over general praise, and how to approach customers without sounding like you're fishing for a quote. They also explore the risk of over-polishing stories until they lose authenticity, and how to use customer stories across owned and earned channels. If you've ever wondered why some case studies get cited by reporters while others sit unnoticed on a website, this episode gives you the playbook.

#CustomerStory #PRCampaign #EarnedMedia #CaseStudy #B2BMarketing #MediaOutreach #JournalistPitches #Storytelling #Forbes #IncMagazine #TradePublications #MarketingStrategy #PublicRelations #FexingoBusiness #BusinessPodcast #Marketing #ROI #Authenticity

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