Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

By FexingoBusiness
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Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy episodes

  • How a CEO Apology Video Saves or Sinks Your Brand

    Lucas and Luna break down the mechanics of the CEO apology video — the most high-stakes PR format of the social media era. They examine why JetBlue's CEO earned goodwill in 2025 while another airline's apology backfired, what research reveals about viewer psychology, and the exact script structure that separates a genuine mea culpa from a pandering PR move. Featuring the three non-negotiable elements every apology video must include (and the two words you should never say).

    #CEOApology #CrisisPR #PRStrategy #EarnedMedia #BrandReputation #Marketing #FexingoBusiness #BusinessPodcast #PublicRelations #JetBlue #SocialMedia #ReputationManagement #CorporateCommunications #ApologyVideo #PRCrisis #ExecutiveLeadership #BrandTrust #DamageControl

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    12 min
  • How to Build a PR Crisis Playbook Before You Need One

    When a crisis hits, you don't have time to think — you need a playbook ready to go. Lucas and Luna walk through the anatomy of a real crisis plan using the 2017 United Airlines passenger removal incident as their central case. They break down the four-phase response model — Golden Hour, facts-first statement, stakeholder mapping, and reputation recovery — and explain why most companies still get the first 60 minutes wrong. Luna shares a lesser-known example from a mid-size logistics firm that turned a warehouse fire into a trust-building moment. The episode ends with a concrete checklist any PR team can build in an afternoon.

    #CrisisCommunication #PRPlaybook #UnitedAirlines #ReputationManagement #GoldenHour #MediaStrategy #StakeholderMapping #CrisisResponse #EarnedMedia #PRStrategy #BusinessCrisis #TrustBuilding #Marketing #PublicRelations #FexingoBusiness #BusinessPodcast #CrisisManagement #CorporateCommunication

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    11 min
  • How to Publish a Study That Gets Cited by Every News Outlet

    Lucas and Luna break down the exact formula for turning a data report into earned media gold. Using a real case — a personal finance app that surveyed 10,000 Americans about their emergency savings — they walk through the ingredients that make a study newsworthy: statistically significant sample size, a surprising regional angle, a counterintuitive demographic split, and a media kit designed for a busy reporter's workflow. They discuss why the survey landed on the homepage of CNBC and got quoted in the Wall Street Journal, and how the same playbook works for B2B companies, nonprofits, and startups on a shoestring budget. If you've ever wondered why some company-published studies go viral while yours gathers digital dust, this episode gives you the checklist.

    #EarnedMedia #PRStrategy #DataStorytelling #MediaOutreach #ContentMarketing #SurveyPR #StudyMarketing #JournalistRelations #PressReleases #MediaKits #NewsworthyResearch #BusinessPodcast #MarketingPodcast #FexingoBusiness #PRTips #CommunicationsStrategy #PublicRelations #ViralContent

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    9 min
  • When a Company Goes Silent How No Comment Becomes a Story

    Episode 4 of Public Relations with Fexingo: Lucas and Luna break down the PR strategy of strategic silence — when a company deliberately says nothing in response to a crisis, and how that no-comment can dominate the news cycle. They analyze the 2024 BP climate protest incident and the quieter 2025 Starbucks unionization standoff, showing how silence can be a calculated earned-media play. Lucas explains the 'information vacuum principle' and why journalists fill gaps with their own framing. Luna questions when silence backfires, using the example of a tech startup that ghosted after a data breach. The episode closes on how to decide between speaking and staying quiet — and why most PR teams over-communicate.

    #StrategicSilence #CrisisPR #EarnedMedia #MediaRelations #NoComment #BP #Starbucks #Unionization #DataBreach #InformationVacuum #PRStrategy #ReputationManagement #Journalism #Framing #Marketing #PRPodcast #FexingoBusiness #BusinessPodcast

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    8 min
  • How a 38 Dollar PR Stunt Got Global Media Coverage

    Lucas and Luna break down one of the most cost-efficient PR stunts in recent memory: how a small UK charity spent just $38 to earn coverage in the BBC, The Guardian, and CNN. They walk through the exact mechanics of the stunt — a fake luxury hotel room for homeless people — and unpack why the earned media strategy worked far better than a traditional press release. Along the way, they discuss the role of visual storytelling, the 'surprise and delight' factor in earned media, and how small teams can compete with corporate PR budgets. If you've ever wondered how to get a story picked up by major outlets without spending a dime on advertising, this episode is for you.

    #EarnedMedia #PRStunt #CharityPR #MediaStrategy #Storytelling #BBC #TheGuardian #CNN #SmallBudgetPR #Marketing #BusinessPodcast #FexingoBusiness #PRStrategy #VisualStorytelling #NonprofitPR #ViralMarketing #CostEffectivePR #PressCoverage

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    8 min
  • How a Small PR Team Won the Headlines for Liquid Death

    In this episode, Lucas and Luna break down how Liquid Death, the canned water brand, earned massive media coverage with a tiny PR budget. They walk through the specific tactics the company used to land stories in Adweek, Forbes, and Business Insider — including the fake product launch, the press release parody, and the guerrilla stunt at a beverage trade show. Lucas argues that the key wasn't money but a clear creative strategy and a willingness to break industry norms. Luna pushes back on whether the approach scales beyond a one-off viral moment, and they discuss the tension between earned media and long-term brand credibility. You'll hear the exact metrics from the brand's first year of PR: over 400 million earned media impressions on a $50,000 annual retainer. This episode is a case study in doing more with less.

    #LiquidDeath #EarnedMedia #PRStrategy #GuerrillaMarketing #MediaOutreach #SmallBudgetPR #ViralMarketing #PressRelease #BrandStorytelling #Marketing #Business #BusinessPodcast #FexingoBusiness #LucasAndLuna #PRCaseStudy #MikeCessario #BeverageMarketing #StuntMarketing

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    10 min
  • How Oreo Mastered the Earned Media Pivot

    In this debut episode of Public Relations with Fexingo, Lucas and Luna unpack a single case study that defines modern PR: Oreo's real-time 'Dunk in the Dark' tweet during the 2013 Super Bowl blackout. They break down why that moment worked, how earned media differs from paid and owned, and what it reveals about the shift from press-release journalism to brand-as-publisher. Lucas walks through the staffing and culture choices Mondelez made to enable real-time marketing, including the social media command center and the agency-client trust required. Luna challenges whether the approach is replicable for B2B or risk-averse brands. They also discuss the long-term business impact: Oreo's parent company saw a 15% increase in social engagement year-over-year in the quarter following the blackout. The episode sets the show's ethos: specific cases, honest trade-offs, no fluff. Listeners will come away with a clear definition of earned media and a framework for evaluating their own PR strategies.

    #PR #EarnedMedia #Oreo #SuperBowlBlackout #Mondelez #RealTimeMarketing #SocialMedia #BrandStrategy #CrisisCommunications #Marketing #DunkInTheDark #ContentMarketing #AgencyClientRelationship #PressRelease #BusinessPodcast #FexingoBusiness #PodcastLaunch #PublicRelations

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    7 min

About Public Relations with Fexingo: PR, Media Outreach, and Earned Media Strategy

From the publisher's feed

Lucas and Luna examine the evolving dynamics of earned media in an era of fragmented attention. Each episode dissects a real-world PR campaign—from a startup's product launch to a multinational's crisis response—using original press releases, media coverage data, and journalist feedback. Lucas, drawing on his background as a former business reporter, interrogates the news value of each pitch, while Luna, with her agency-side experience, challenges assumptions about audience targeting and message discipline. Together they walk through the full arc of a public-relations effort: identifying the right beat reporters, crafting a narrative that survives the first paragraph, managing the asymmetry between what a company wants to say and what a journalist will publish, and measuring outcomes beyond clip counts. They avoid PR platitudes and instead focus on specific tactics like embargo strategies, byline placement, and the signal-to-noise ratio in a crowded inbox. For anyone who has ever wondered why a story lands or dies—whether you are a communications professional, a founder managing your own narrative, or a journalist on the receiving end—this show offers a clear-eyed, unsentimental look at how earned media actually works. What separates a pitch that gets a callback from one that gets deleted without a read?