Ready to delve into the art of crafting a memoir that not only resonates with readers but also maintains your authentic voice—all with the invaluable help of a ghostwriter?

We'll begin by exploring the emotional complexities and challenges of writing a memoir. From understanding the difference between what's interesting and what's important, to navigating the emotional proximity to your story, we'll cover it all. I'll share insights into how a skilled ghostwriter can help you balance vulnerability with privacy, ensuring your story remains both engaging and meaningful.

In the first chapter, we'll discuss why memoirs benefit from ghostwriting collaborations. Discover how professional storytelling can enhance your narrative and help you overcome the common pitfalls of assuming readers have the same context as you. I'll also emphasize the importance of timeliness, encouraging you to capture those precious family stories before it's too late.

Moving on, we'll dive into the world of ghostwriters. Learn about the constraints of non-disclosure agreements, red flags to watch for when hiring, and the significance of building trust. I'll share my strategies for maintaining effective communication and ensuring your voice is captured authentically.

In our third chapter, I'll guide you through the initial phases of memoir creation. From conducting comprehensive interviews to gathering and organizing existing materials, you'll gain insights into developing your memoir's style, themes, and structure. I'll highlight the importance of emotional preparedness when revisiting challenging memories and the need for regular communication with your ghostwriter.

Finally, we'll wrap up with practical advice on selecting the right ghostwriter. From researching potential partners to budgeting realistically, I'll equip you with the tools to find a ghostwriter who aligns with your vision. Trust your instincts, and let your memoir journey begin with confidence.

Join me as we navigate the world of memoir writing together. Whether you're leaving a legacy for future generations or crafting a professional narrative, this episode is your roadmap to success. Don't forget to subscribe and tune in weekly for more insights on writing and publishing.

Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!

Finding the Perfect Book Editor: Essential Steps and Key Questions

Let’s journey into the world of storytelling with acclaimed author Larry Benjamin. Known for his unique blend of romance, history, and social commentary, Larry has carved a niche for himself by defying traditional writing norms and merging genres in captivating ways.

Larry shares his literary journey from a communications consultant to a celebrated novelist, offering a behind-the-scenes look at his writing process. He reveals his unconventional method of starting with the ending and working backwards, a technique that allows him to weave intricate narratives that resonate deeply with readers. We also explore how Larry manages the challenges of balancing multiple book releases and his transition to retail management, which helps him maintain a structured routine.

Larry opens up about his creative process, emphasizing the importance of discipline and prioritizing writing in a busy schedule. He shares his skepticism about writer's block, advocating for persistence and adaptability. For Larry, writing is about finding alternative paths when faced with obstacles, a mindset that has helped him overcome creative challenges.

Silence plays a crucial role in Larry's writing routine. Whether he's crafting stories at his dining table surrounded by his dogs or finding moments of peace amidst daily life, silence is his muse. He talks about the act of creation as uncovering, much like a sculptor revealing what's already present in the marble.

Larry’s newest book just published on October 11th, coinciding with Larry's birthday and aligning perfectly with National Coming Out Day. Larry's journey is an inspiration for aspiring authors, encouraging them to find their unique voices and share their stories with the world.

Tune in to this episode for practical advice, inspiration, and a closer look at Larry Benjamin's art of genre-bending storytelling. Don't forget to like, subscribe, and follow us wherever you listen to "Publishing for Professionals." If you're new here, welcome! We're thrilled to have you join our community of writing enthusiasts.

Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!

Enhancing Your Brand and Influence Through Ghostwriting

Today we're diving deep into the transformative power of ghostwriting for leaders and thought influencers. In this episode, we uncover the secrets to amplifying your brand reputation and professional influence through strategic writing partnerships.

Discover how ghostwriting can serve as a powerful tool for leaders who have a wealth of content but lack the time to pen their own books. We'll explore how ghostwriting can be a collaborative process that maintains your unique voice while extending your reach through the ghostwriter's network and connections in the publishing industry.

In the first segment, we discuss leveraging ghostwriting to enhance your brand reputation. Learn how a skilled ghostwriter can transform your ideas into impactful books, working on your side to save time and expand your influence. We'll talk about the benefits of using a sample chapter to ensure your voice and style are authentically captured.

Choosing the right ghostwriter is pivotal, and in our next segment, we offer practical strategies to find a ghostwriter who aligns with your content's purpose and target audience. We'll address common pitfalls such as poor communication and lack of industry knowledge, emphasizing the importance of setting boundaries and fostering a collaborative partnership.

Finally, we touch on maximizing brand building with ghostwriting. I'll share insights on how a ghostwriter can make the writing process less of a struggle and help your book make a significant impact. Whether you're writing a full-length book, memoir, or thought leadership articles, ghostwriting can be your strategic partner in brand amplification.

Ready to embark on your publishing adventure? Schedule a discovery and take the next step. Thank you for joining me on this journey, and I look forward to helping you elevate your voice with ghostwriting.

Until next time, keep writing, dreaming, and creating—your book is waiting to be born!

Finding the Perfect Book Editor: Essential Steps and Key Questions

Let’s explore the art of selecting the right editorial partner to elevate your manuscript and unlock the secrets to finding an editor whose expertise aligns with your book's unique needs. Whether you're seeking a developmental editor or a meticulous proofreader, understanding the different types of editing is crucial. I share insights on how to identify an editor's specialization and experience, ensuring your manuscript receives the care it deserves.

Find out which questions to ask potential editors, focusing on their experience, working style, and genre expertise. Learn the importance of obtaining sample edits and how to assess the quality and style of different editors. Effective communication is key, and I'll show you how to establish a productive relationship with your editor to avoid costly mistakes and frustration.

Our discussion includes a pragmatic three-step decision-making process: requesting sample edits from top candidates, comparing their quality and approach, and trusting your gut for compatibility. These steps will help you secure an editor who not only enhances your book but also complements your working style.

In addition, we delve into important considerations like understanding an editor's availability, revision policies, and pricing structure. Learn how to navigate potential hidden costs and ensure a smooth collaboration by asking the right questions about contracts, confidentiality, and technical compatibility.

This episode is packed with actionable advice to transform your manuscript with the right editorial partner. Remember, your book is ready to captivate its audience, and with the right editor, your story is one step closer to being told.

Until next time, keep writing, dreaming, and creating. Your book is waiting to be read!

Revolutionize your book marketing strategy using Amazon’s Author Central Page

Here is your book marketing guide in this insightful episode, where we delve into how to optimize your author presence on Amazon's Author Central platform.

I unlock the secrets to establishing a consistent and compelling author presence. Discover how to craft an Amazon Author Central page that not only highlights your unique brand but also converts casual browsers into devoted fans. With my guidance, you’ll learn to harness the power of your Author Central page as a pivotal marketing tool that directly influences your book sales.

I’ll also explore the nuances of managing multiple Author Central accounts across different regions and emphasize the importance of cultural sensitivity in crafting bios that resonate with diverse audiences. I’ll walk you through selecting the perfect author photo and leveraging SEO with natural keywords to optimize your page.

Additionally, this episode provides strategies for ongoing management and optimization of your author page, focusing on sales tracking and analytics to ensure your self-published book aligns with your brand and reaches its full potential. You’ll gain actionable strategies to transform your expertise into a professionally published book that stands out in the world's largest bookstore.

Whether you're a seasoned author or just starting your publishing journey, this episode is packed with insights to help you maximize your impact on Amazon. Join me as we unlock the full potential of your author page, and don’t miss the chance to elevate your publishing success.

Tune in now to master Amazon Author Central and start your writing adventure today. Be sure to subscribe to the Publishing for Professionals podcast for more episodes filled with valuable insights and strategies for your publishing journey. 

Remember, keep writing, keep dreaming, and keep creating, your book is waiting to be born!

Publishing for Professionals

Episode 34

Mastering Self-Publishing: Insights and Strategies for Authors with Brad Elder

Welcome to another enlightening episode of the Publishing for Professionals podcast! I'm thrilled to have Brad Elder, a licensed attorney turned self-published author, joining us today. Brad recently published his debut action thriller, "Recoil of Justice," and he's here to share his incredible journey from legal briefs to captivating narratives. If you're an aspiring author or a seasoned writer considering the self-publishing route, this episode is packed with valuable insights and strategies just for you.

In this episode, we delve into the intricacies of self-publishing versus traditional publishing. Brad and I discuss the pros and cons of both paths, focusing on the creative freedom and quicker timelines self-publishing offers. We also explore essential resources like the Editorial Freelancers Association (EFA) and Reedsy for finding top-notch editorial support and crafting a striking book cover. Discover how platforms like Draft2Digital can help you distribute your book widely, including libraries and niche bookstores.

Marketing your book effectively is crucial, and Brad shares his strategies for elevating your book's visibility. From leveraging Amazon ads to utilizing Goodreads and BookBub for promotions, we cover a range of tactics to boost your book's reach. Brad emphasizes the importance of building a robust email list to maintain a direct connection with your readers, safeguarding against changes in major platforms.

We also touch on the evolving role of AI in publishing. Brad provides insights into using AI as a tool for tasks like generating Amazon descriptions while ensuring creativity remains at the forefront of your writing process.

Join us as Brad Elder takes us through his writing journey, sharing personal experiences and practical advice for navigating the world of self-publishing. Whether you're curious about the authorial process or looking for ways to enhance your marketing game, this episode is a must-listen for authors at any stage of their writing journey. Don't forget to check out Brad's book, "Recoil of Justice," available on Amazon and his website, bradeldernovels.com. Connect with Brad on social media for updates and insights into his work. Enjoy the episode!

(00:20) Writing and Publishing as an Author

(08:08) Choosing Publishing and Distribution Platforms

(19:24) Marketing Strategies for Authors

(28:35) Utilizing AI as a Publishing Tool

(33:54) Author Promotion and Book Availability

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Sign up today for our Virtual Writing Retreat!

Check out Brad and his new thriller book

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for Professionals

Episode 33

Unlocking the Power of Business Storytelling for Executives

Let’s explore why storytelling is an essential skill for business leaders. Discover how compelling narratives activate multiple brain regions, enhance emotional engagement, and significantly boost memory retention—making your business content 20 times more memorable than mere facts. We'll delve into the art of weaving strategic vulnerability into your stories, a technique that surprisingly enhances your credibility by showcasing your human side and overcoming challenges.

Drawing inspiration from successful business narratives like Phil Knight's "Shoe Dog" and Ben Horowitz's "The Hard Thing About Hard Things," we'll guide you through actionable steps to transform your expertise into gripping tales. Whether you're aiming to create content that's engaging at 30,000 feet or in a cozy coffee shop, we've got you covered with sophisticated techniques like starting with compelling moments, using flashbacks, and maintaining emotional authenticity.

We'll also discuss common pitfalls to avoid, such as making yourself the hero of every story or over-explaining the moral. Instead, learn how to create a "story bag" of experiences and audit your writing for narrative opportunities. This approach ensures your business book not only informs but also resonates deeply with your readers.

In the latter part of our discussion, I share practical narrative techniques, including crafting powerful case studies and balancing your personal journey with service to others. These methods help transform your business expertise into a narrative that readers will find engaging and valuable.

Join me as we navigate the nuances of storytelling in business, ensuring your content is both professional and captivating. Remember, your book is waiting to be born, so keep writing, dreaming, and creating. Tune in, and let's transform your professional journey into a narrative masterpiece.

(00:20) Crafting Compelling Business Narratives

(13:52) Crafting Powerful Business Narratives

(18:07) Crafting Your Business Book Successfully

Podcast Resources

Start on your author journey today by Booking a Discovery Call

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Sign up for my Publishing for Professionals membership

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

Publishing for Professionals

Episode 32

Mastering Amazon KDP: Insider Tips for Self-Publishing Success

Jump into the world of Amazon KDP to uncover how to successfully self-publish your book! Whether you're an aspiring author or a seasoned writer, this episode—packed with practical advice and insider tips—will help you navigate the complex yet rewarding journey of self-publishing on Amazon.

I begin by guiding you through the essential steps of uploading your book on Amazon KDP. Learn why purchasing your own ISBN is crucial to avoid limitations and ensure a seamless publication process. I emphasize the importance of a high-quality, professionally formatted PDF manuscript and share personal experiences that highlight how small errors can lead to significant setbacks. With a focus on meticulous proofreading, I offer strategies to avoid common pitfalls and ensure your book is publication-ready.

Next, I dive into the intricacies of setting up your book on Amazon, from managing series and edition numbers to maintaining a consistent author identity. Discover the art of crafting a keyword-rich book summary and learn how to effectively manage your publishing rights. I also discuss selecting the right categories and primary marketplace to maximize your book's reach, and how tools like Publisher Rocket can aid in optimizing your book's visibility.

For those venturing into paperback publishing, I provide insights into handling ISBNs, barcodes, and pricing strategies. I share the importance of ordering proof copies before making bulk purchases for events and offer a candid look at the Amazon approval process. Additionally, I invite you to join my virtual book writing retreat, where you can connect with fellow authors and refine your skills in a supportive environment.

Throughout this episode, I draw from my own experiences and lessons learned to equip you with the knowledge and confidence needed to bring your book to life. Whether you're a first-time author or looking to enhance your publishing strategy, my goal is to support you every step of the way. Let's embark on this exciting path to publishing excellence together!

(00:01) - Navigating Amazon KDP

(09:23) - Publishing Your Book on Amazon

(18:04) - Preparing and Publishing Your Paperback Book

(26:11) - Effective Amazon KDP Book Publishing

Podcast Resources

Find out more about Ghostwriting at Write For You

Jump into publishing your first book at Unicorn Publishing Company

Start on your author journey today by Booking a Discovery Call

Follow me on Substack

Get funded for your creative project using the book 9 Stumbling Blocks Preventing Creatives from Tapping into Grant Funds

Sign up for my Publishing for Professionals membership

Disclaimer: The information in this podcast is for educational and informational purposes only. The content shared by the host, guests, and any affiliates is not intended to substitute for professional legal or financial advice or any professional advice specific to your situation. Always seek the advice of a qualified professional with any questions you may have.

The opinions expressed on the show by the host or guests are those of the individuals and do not necessarily reflect the views of Unicorn Publishing Company. Unicorn Publishing Company, the host, guests, and affiliates are not responsible or liable for any decisions made by listeners or actions taken hereto based on the information discussed in this podcast. By listening to this podcast, you acknowledge and agree to release Unicorn Publishing Company, the host, affiliates, and guests from any liability.

In this episode I sit down with Alex Tremble, an esteemed networker, executive coach, and bestselling author. Together we explore the dynamic relationship between writing and networking. We dive into how authoring a book can elevate your status as a thought leader, broaden your influence, and give you a competitive edge in professional circles. Alex shares his personal journey, from writing "The GPS Guide to Success" to developing impactful frameworks like the TP3 model, which focuses on trust, proactivity, productivity, and profitability.

We discuss how writing a book isn't merely about sharing knowledge but is a strategic networking tool, especially for executives. By defining a book's purpose and targeting a niche audience, you can maximize its networking potential. Alex and I delve into actionable strategies, such as gifting your book to establish value and connection, solidifying your position as an industry leader.

The conversation extends beyond networking to the core of leadership. We emphasize the importance of executive support and the interconnection between company culture and productivity. Through insightful anecdotes, we advocate for a more inclusive approach to leadership, recognizing the diverse experiences within a company. Tune in for inspiration and insights to empower your networking and leadership journeys!

In this milestone 30th episode, I'm thrilled to share expert strategies for mastering self-publishing with you. Let’s dive into the critical marketing tactics every author should know to elevate their book's journey to success. We kick off by exploring the journey of self-publishing for professionals, focusing on common pitfalls. From neglecting early marketing efforts to spreading yourself too thin across platforms, we cover it all. 

We delve into the importance of building anticipation three to four months before your release, using strategies like behind-the-scenes content, live readings, and podcast interviews. I also guide you through crafting a 90-day pre-launch timeline to ensure your book hits the ground running.

Social media can be overwhelming, but it doesn't have to be. Learn how to identify key platforms like YouTube, Substack, and Blue Sky where your audience is most engaged, and why focusing your efforts here can lead to higher interaction and better results. Personal engagement is crucial—it's not something you want to delegate!

Remember, the journey to self-publishing success is a marathon, not a sprint. By strategically planning your marketing efforts and leveraging the right tools and platforms, you can build a sustainable and impactful authorial career.