PUBLISHING PUSHER PODCAST

📚 Publishing Pusher Podcast with Dr. Annette West
Episode 70: Talking All Things Books | Book Author | Book Launch
🎙️ Hosted by Dr. Annette West
🗓️ Aired: 08/05/2025 @9 PM/AM
📡 Presented by JATN Publishing

🎧 Episode Summary:
In this energizing and information-packed episode of the Publishing Pusher Podcast, Dr. Annette West dives into a dynamic roundtable discussion titled “Talking All Things Books” — bringing together fellow publishing professionals and authors to share insights on book promotion, audience engagement, podcasting, and building sustainable author brands.

Dr. West is joined by special guests Melvis of Written Word Publishing and Anna Roseboro, educator and host of the Coach Up Podcast. Together, they discuss the importance of strategic planning in the publishing world, the benefits of podcasting for authors, and key elements of an effective author business plan — including mission, marketing, and monetization.

If you’re an author, publisher, or aspiring content creator looking to elevate your book business, this episode is packed with relevant, practical wisdom to help you move from concept to profit.

💡 Topics Covered:

• The power of collaboration in author and publishing communities
• How to use IG Live and podcasting to promote authors (Writers With Purpose Live)
• Why author business plans are essential for long-term success
• Creating executive summaries for your books
• Understanding target audiences and realistic sales goals
• Tips for selling more books directly (and why it’s better than just using Amazon)
• Why all authors need their own online bookstore
• Insights into using IngramSpark and Amazon KDP for fulfillment
• How to leverage QR codes and social media for sales
• Tips for media mail, tracking orders, and reducing shipping costs
• Planning around evergreen content for podcasting and publishing
• Encouragement and accountability for authors who need to take action

👥 Featured Guests:

✳️ Melvis – Written Word Publishing

• Launching Writers With Purpose Live on IG
• Helping authors with visibility strategies
• Discusses podcasting, marketing graphics, and scheduling flexibility
• Advocates for media mail shipping, fulfillment via Ingram, and having books on hand

✳️ Anna Roseboro – Educator, Author, and Host of the Coach Up Podcast

• Talks about outreach to international podcast platforms
• Shares wisdom on planning, self-care, and author readiness
• Encourages staying “evergreen” in book promotion and scheduling

🛠️ Key Takeaways:

• If no one knows your book exists, no one can buy it. Visibility and consistent marketing matter.
• Selling directly means more profit. Don’t rely solely on Amazon—build your own platform.
• Have your books with you at all times. You never know when an opportunity will open.
• An executive summary sets the tone for your author’s business plan. Define your purpose and audience clearly.
• Your book is a brand asset. Use it to create workshops, video content, devotionals, and merchandise.
• Use Media Mail wisely. It’s affordable, efficient, and comes with tracking.

🔁 Resources & Recommendations:

• JATNPublishing.org – Host website
• IngramSpark – For POD fulfillment
• KDP/Amazon – International ordering
• Canva – For marketing graphics and promo flyers
• Mailchimp/ConvertKit – Build your email list and notify buyers directly
• QR Code Generator – For linking to your book sales page on the go
• Free bookstore platforms like Payhip or Gumroad

🗣️ Quote of the Episode:
“We are blessed to be a blessing, and if you serve King Jesus like I do, then you are supposed to be the visible manifestation of His invisible presence.” – Dr. Annette West.

🙌 Connect with the Hosts & Guests:

• Dr. Annette West – [email protected] | JATNPublishing.org 
• Melvis – Instagram: @WrittenWordsPublishing
• Anna Roseboro – Coach Up Podcast

📌 Next Episode Preview:
Join Dr. West next week as she continues the Author Business Plan series by breaking down specific marketing strategies to amplify your message, expand your reach, and grow your reader base.

📣 Subscribe & Share:
Love what you heard? Subscribe on your favorite podcast platform and leave a review. Share this episode with an author or entrepreneur in your life who needs to level up their book game!

🎧 Publishing Pusher Podcast with Dr. Annette West – Equipping Writers to Publish with Purpose

SHOW NOTES COMING SOON!!!

About our guest:
Pastor Arthor L. Faber, a Christian life advocate, aims to share the abundant life promised by Jesus Christ by spreading the Gospel. He is called by God to mentor the next generation of leaders within the Christian faith, and believes his book can have a significant impact on successful Christian leadership.

Show notes coming soon.

Publishing Pusher Podcast with Dr. Annette West
Episode 67: Talking All Books | Post Book Launch
🎙️ Guest: Educator, Poet, and Author Anna Roseboro
📅 Thursdays | 11:00 AM EST | Powered by Jetnay Publishing
🌐 www.jetnaepublishing.org
Episode SummaryIn this engaging episode of the Publishing Pusher Podcast, Dr. Annette West returns with author and educator Anna Roseboro to explore strategies for sustaining book visibility after launch. Titled "Talking All Books | Post Book Launch," this installment is packed with evergreen insights for authors seeking to build longevity and relevance with their publications, well beyond launch day.

Dr. West delivers practical advice and motivational coaching on the importance of being intentional, consistent, and strategic in keeping your book in circulation through social media, live engagements, collaborations, contests, and even international outreach.Featured Guest: Anna Roseboro

• Poet, educator, author of Experience Poems and Pictures
• Contributor to Centered in Christ: Developing My Identity and Self-Worth
• Founder of the upcoming podcast series Keeping Them on STREAM (Science, Tech, Religion, Education, Arts, Music, and Math)
• Website: Teaching to Inspire
• Facebook Group: Planning with Purpose to Empower Learners
• Email: [email protected]

Key Discussion Highlights

📚 Post-Launch Book Strategy

• Audience Engagement: Keep your audience engaged after the launch. Continue using social media to post quotes, testimonials, and thematic content from your book.
• Evergreen Content: Books like "Experience Poems and Pictures" (published in 2019) remain relevant today, underscoring the enduring power of timeless content.
• Live Events: Dr. West encourages participation in live events like family reunions, church gatherings, and educational workshops to showcase and sell books.

🛠️ Creative Ways to Repackage Content

• Turn your book into a calendar, journal, workbook, or even a devotional series.
• Utilize platforms like Canva to create visually engaging tools that keep readers engaged throughout the year.

🌍 Global and Local Outreach

• International connections: Share your book through PDFs and translated materials with readers and schools worldwide, including those in Africa and multilingual communities.
• Encourage cultural inclusion by incorporating greetings or phrases from other languages to engage broader audiences.

🗣️ Promotional & Speaking Opportunities

• Reach out to nonprofits, churches, schools, and women's groups for speaking engagements.
• Build brand recognition and credibility through stage presence, even when unpaid.
• Use your book as a foundation for teaching workshops, courses, or devotional studies.

⭐ Social Media Strategy & Contests

• Avoid saying, "Buy My Book," directly. Instead, share meaningful content that links to your work.
• Run simple contests like "Who can name this line from my book?" to drive traffic to your website and email list.
• Schedule posts using social media tools to stay consistent without daily effort.

✍️ Reviews & Ratings

• Ask for reviews from readers on Amazon, Goodreads, your website, and social platforms.
• Focus on reader experiences rather than just star ratings.
• A review with insight—even a 4-star one—adds credibility and reach.

📖 Featured Book HighlightCentered in Christ: Developing My Identity and Self-Worth

• A devotional anthology featuring 15 stories and poems by women.
• Launch Date: Thursday, May 8th @ 7:00 PM EST
• Anna Roseboro contributes a powerful poetry section.
• Available via Jetnae Publishing

📝 Action Steps for Authors

1. Create a 30-Day Quote Calendar – Pull a thought per day from your book to share as a downloadable resource.
2. Develop a 12-Month Calendar – Add book-inspired thoughts and visuals to offer as a companion product.
3. Turn Devotions into Courses – Develop group classes, virtual studies, or coaching programs based on your book content.
4. Seek Visibility with Intention – Stay consistent. Speak, share, and stay relevant.

📌 Final TakeawaysDr. Annette West emphasizes the S3 Model:
✅ Show Up – Let people know you exist
✅ Speak Out – Share what you've learned
✅ Share It – Tell others what's in your creative toolboxYour book doesn't end with the launch. In fact, the launch is just the beginning.🔗 Connect with Dr. Annette West

• Facebook Group: Jetnae Publishing
• Website: www.jetnaepublishing.org
• Email: available via contact form on website

🎧 Subscribe to the Publishing Pusher Podcast on your preferred platform for more conversations that build, uplift, and empower creative minds.
📢 Be blessed and be a blessing.

Publisher Pusher Podcast – Episode 66
“Talking All Books” | Q&A Segment with Dr. Annette West & Anna Roseboro

Episode Snapshot
📅 Release: June 2025
🎙️ Host: Dr. Annette West
🎧 Runtime:  54 min
📝 Topic: Book-launch strategy, publicity mishaps & summer-learning resources

Episode Summary
Dr. Annette West returns with educator–author Anna Roseboro for a candid, behind-the-scenes conversation about publishing wins, “oops” moments, and best practices for pre-launch, launch, and post-launch book campaigns. They dissect a real-time production error that pulled a contributor’s devotion from a collaborative title, explore creative ways to recover from setbacks, and outline practical tactics—from virtual tours to AI-assisted promo graphics—that help authors sell more books and serve readers year-round.

Featured GuestAnna J. Roseboro, M.Ed.

• Award-winning educator, poet, and publisher
• Founder, “Anna’s Coach-Up Podcast,” dedicated to keeping grades 1–12 students “on STREAM” (Science, Tech, Religion & Cultures, English, Arts/Athletics, Music & Math) during summer break
• Author of the Robertson Family fiction series and Rainbow Reminders children’s line
• Connect: annajroseboro.com | IG @coachupanna | FB @annajroseboro

Key Takeaways

1. Own the Mistake & Pivot Fast – Dr. West details how a missing devotion slipped out of a finished manuscript, the importance of version control, and why Amazon KDP’s “unpublish/republish” feature can be a lifesaver.
2. Three-Phase Launch Framework –
   • Pre-Launch: build a street team, optimize metadata, and secure reviews.
   • Launch: Host splash events (virtual and in-person), schedule a 10-stop podcast/TV mini-tour, and run targeted ads.
   • Post-launch: Gather testimonials, refresh ads, pitch speaking gigs, and diversify formats.
3. Low-Budget Promotion Hacks – Redirect coffee money into $25–$50 test ads on Amazon or Facebook; recycle live-reading videos across platforms.
4. Press-Kit Must-Haves – High-resolution author headshot, book cover, 75-word bio, 125-word book blurb, social links, QR code.
5. AI as a Publishing Assistant – Use image-generation tools for press-kit graphics, Kindle’s free AI narration for audiobooks, and ChatGPT prompts to polish marketing copy.
6. STREAM Summer Program – Anna’s six-week, photo-prompt curriculum keeps kids academically engaged; scholarships are available via a donor pool.
7. Networking Etiquette – Respect event time limits, confirm fit before guesting on shows, and proactively ask to be re-invited after a hiccup.

Approximate Timestamps
TimeSegment
00:00 – 03:15 Welcome & weekly wins/struggles
03:15 – 10:30 The missing-devotion fiasco & KDP fix
10:30 – 15:20 Why continual learning matters in publishing
15:20 – 24:00 Anna’s “Coach-Up Podcast” & STREAM launch
24:00 – 35:30 Launch-phase deep dive: virtual tours, panels, QR codes
35:30 – 43:00 Paid vs. organic promos, Amazon & BookBub ads
43:00 – 48:30 Leveraging media/PR + crafting a press kit
48:30 – 52:00 AI tools, dramatic readings, handling controversy
52:00 – 54:00 Action steps, contact info, benediction

Action Steps for Listeners

1. Draft Your Press Kit using today’s checklist.
2. Schedule One Virtual Appearance (podcast, IG-Live, book club) within 14 days.
3. Download Anna’s FREE STREAM Prompt PDF (link below) and share it with a youth program.

Resources & Links

• Centered in Christ: Developing My Identity & Self-Worth (Vol. 5) – preorder for May 8 launch
• Anna’s STREAM Curriculum Info & Book Bundle → bit.ly/stream-summer-learn
• Kindle Direct Publishing (KDP) audiobook beta → kdp.amazon.com/en_US/help/topic/GYVL2CACCU82
• BookBub Featured Deals → partners.bookbub.com
• Free QR-Code Generator → QR-code-generator.com

Connect with Dr. West
Website: ShoutThePublishing.org
Podcast Hub: Positive Power XXI Christian Media Network
Facebook & Instagram: @DrAnnetteWest
Need coaching or a guest speaker? Email [email protected]

Quotable Moments
“Don’t assume a closed door is locked—sometimes you just need to knock again with the right answer in hand.” – Dr. Annette West. “Life is an act, and we’re all actors; a dramatic reading simply puts intention behind the lines.” – Anna Roseboro.

Episode Hashtags
#PublisherPusherPodcast #BookLaunchTips #IndieAuthors #ChristianPublishing #STREAMLearning #WriteMarketRepeat
If you enjoyed this episode, please leave a rating & review on Apple Podcasts and share it with an author friend.
You are blessed to be a blessing!

Publishing Pusher Podcast | Episode 65 Show Notes
Title: Talking All Books | Prebook Launch Pt. 3
Host: Dr. Annette West
Guests: Anna Roseboro, Meilvis (Written Word Publishing), Jerry Royce (Positive Power21)

🎙️ Episode Summary: In this dynamic episode of Publishing Pusher, Dr. Annette West hosts a robust open forum discussion in Talking All Things Books: Prebook Launch Pt. 3. Joined by seasoned authors and publishing professionals Anna Roseboro and Meilvis of Written Word Publishing, along with podcast and media mogul Jerry Royce of Positive Power21, the conversation dives into actionable strategies for pre-launch planning, platform-building, and innovative publishing practices.

Whether you're a seasoned author or just starting your journey, this episode is a goldmine of wisdom on building a sustainable publishing brand, optimizing your book for success, and leveraging collaborations to expand your reach.

📌 Key Topics Covered:1. Open Forum & Community Sharing

• Dr. West opens the floor to fellow authors, publishers, and creatives to share their updates, projects, and questions.
• Anna Roseboro introduces her summer educational program, "Keeping Them on STREAM," and explains how it connects to her published work for students in grades 1-12.

2. Building Your Author Platform

• Importance of having a website, email list, and a social media strategy.
• Be selective with platforms; focus on where your audience is most active.
• Utilize email marketing tools like Mailchimp or YAMM (Yet Another Mail Merge) with segmentation and tagging capabilities.

3. Collaborations that Work

• Jerry Royce shares how content like Anna's children's book is airing across multiple networks.
• Emphasis on using your network to barter, exchange services, and open new doors for exposure and distribution.
• Cross-promotions and shared email lists are win-win opportunities.

4. Prebook Launch Essentials

• Define your audience and goals early.
• Build a launch timeline and select a core marketing team.
• Develop incentives for pre-orders (discounts, bonuses, free content).
• Real-life example: Centered in Christ devotional series with 16 authors and strategic poetry additions by Anna.

5. Launch Team Creation

• Build a small, influential group of supporters (minimum of 3–5 people).
• Assign clear tasks: share content, leave reviews, and invite others to collaborate.
• Use Facebook groups or segmented emails to organize.

6. Optimizing Your Book for Success

• Cover design and formatting are key to attracting readers.
• Be "edit-ready" before submitting to professionals—this saves time and money.
• Leverage tools like ChatGPT to generate metadata, keywords, and compelling blurbs that resonate with your target market.

7. The Power of Pre-Orders

• Use platforms like KDP and IngramSpark to schedule pre-orders.
• Boost rankings and engagement with pre-order bonuses.
• Create urgency and excitement with launch dates and incentives.

8. Reviews, Exposure, and Outreach

• Strategically give out free or partial content to gain honest reviews.
• Think beyond book sales—use your book to open up speaking engagements, workshops, or educational partnerships.

✨ Notable Quotes:"If you don't show up, people don't know you exist. If you don't speak out, people don't know what you have to say. And if you don't share it, people don't know what's in your toolbox." – Dr. Annette West"The book is the key that opens many other doors—collaboration, exposure, and opportunity." – Jerry Royce"Tagging your email contacts allows you to target specific groups effectively. It saves time and speaks directly to the needs of your audience." – Meilvis, Written Word Publishing

🌐 Resources Mentioned:

• JetnaePublishing.org
• WrittenWordsPublishing.com
• PositivePower21.org
• Jetnae Publishing YouTube Channel
• Email marketing tools: Mailchimp, YAMM, MailerLite
• ChatGPT for metadata and blurbs

📣 Call to Action: Are you an author or Kingdompreneur? Connect with Dr. Annette West to be a guest on the Publishing Pusher Podcast and share your publishing journey. 📧 Contact: [email protected]

📅 New Episodes: Tune in every Monday night on PositivePower21.org

🎧 Also available on Spotify, Apple Podcasts, and all major platforms.

🙏 Closing Affirmation by Dr. Annette West:"You are blessed to be a blessing. If you serve King Jesus like I do, you are the visible manifestation of His invisible presence."

🔁 Share & Subscribe: If this episode inspired you, please like, share, and subscribe on your preferred podcast app. Let's continue to empower, equip, and elevate one another!

🎤 Publishing Pusher is produced by Jetnae Publishing and distributed through Positive Power XXI Media. Hosted by Dr. Annette West.

📺 Episode footage may appear on public access television and social platforms across multiple markets, including New York, North Carolina, and Georgia.

Publishing Pusher Podcast: Episode 64
Host: Dr. Annette West
Title: Talking All Books | Prebook Launch Pt. 2
Guests: Anna Roseboro

Presented by: JetNaé Publishing
🎙️ Episode Summary
In Episode 64 of the Publishing Pusher Podcast, Dr. Annette West returns with "Talking All Books – Prebook Launch Pt. 2," a dynamic continuation of the conversation that empowers both aspiring and established authors. Joined by literary veteran and educator Anna Roseboro, Dr. West offers in-depth insights into the art of book launches, building author platforms, and staying relevant in a rapidly evolving publishing landscape.Listeners are taken behind the scenes into Dr. West's publishing journey—including updates on the fifth book in the Centered in Christ devotional series and her upcoming anthology based on the Beatitudes.

She also shares her progress on her two-part book series (Purposeful Prosperity and Beyond Prosperity) and highlights current client projects in development.

Anna Roseboro, founder of Anna's Coach Up Podcast and retired educator, offers a detailed presentation on her summer literacy initiative, "Keeping Them on STREAM." The acronym STREAM (Science, Technology, Religion & Culture, English, Arts & Athletics, and Math & Music) outlines a creative and educational approach to keeping students engaged during the summer months, as outlined in her book Experience: Poems and Pictures.

🧠 Key Topics Discussed

• Publishing Updates
  • Progress on Centered in Christ Book 5
  • New anthology concept inspired by the Beatitudes
  • Development of Purposeful Prosperity & Beyond Prosperity
  • Client manuscript building tips and challenges
• Talking All Books: Pre-Launch Strategy
  • The value of having a clear timeline for your book launch
  • Creating momentum: building an audience and launching email campaigns
  • Developing pre-orders, recruiting launch teams, and setting incentives
  • Advanced Reader Copies (ARCs) and their importance in gathering early reviews
  • Promoting through podcast guest appearances and coordinated media outreach
• Building Your Author Platform
  • Importance of having a landing page or website
  • Curating content to present books, blurbs, podcast appearances, and purchase links
  • Using select social media platforms strategically rather than being spread thin
  • Emphasizing connection over-saturation in book marketing
• Anna Roseboro's Educational Initiative
  • Introduction of "Keeping Them on STREAM," a six-week summer engagement program for grades 1–12
  • Integration of academic disciplines with poetry, pictures, and reflection prompts
  • Interactive Zoom event launching on April 22, targeting parents, pastors, educators, and caretakers
  • Collaboration with artist and educator Pastor Rachel Galarno to support families of younger learners
  • Encouragement for parents to share students' multimedia learning within the online community

📌 Action Steps for Authors

1. Create a Launch Timeline (3–6 months in advance)
   • Define your goals, ideal reader, and key messaging strategy
   • Build or refine your email list and set realistic launch targets
2. Build a Dedicated Author Platform
   • Showcase who you are, what you offer, and what books you've published
   • Include podcast links, blurbs, reviews, and purchasing options
3. Engage Early with Your Audience
   • Offer incentives (signed copies, free shipping)
   • Use video, podcast interviews, and strategic posting to build awareness
4. Post-Launch Considerations
   • Consider Amazon's auto-narrated audiobook feature (requires reflowable Kindle format)
   • Maximize existing content through repurposing and ongoing promotion

💡 Notable Quotes

• "You always want to know people who know more than you do... that's how you expand what God has placed in your hands to do." – Dr. Annette West
• "It's not about bragging—it's about sharing. If people don't know what you have to offer, how can they support it?" – Anna Roseboro
• "Your content won't market itself. You are the brand, and you must market it." – Dr. Annette West.

🔗 Resources Mentioned

• Visit JetNaé Publishing
• Join Anna Roseboro's Planning With Purpose to Empower Learners Facebook group
• Follow Dr. Annette West on The Jerry Royce Live Network
• Check out Experience: Poems and Pictures by Anna Roseboro (used in the STREAM program)

🙏 Closing Words
Dr. West reminds listeners of their divine purpose:"You are blessed to be a blessing, and if you serve King Jesus like I do, then you are the visible manifestation of His invisible presence."

📣 Stay Connected
Be sure to subscribe to the Publishing Pusher Podcast on your favorite platform for weekly encouragement, coaching, and insight for aspiring and seasoned authors.

🎧 Publishing Pusher Podcast on Spreaker

#PublishingPusher
#DrAnnetteWest  #TalkingAllBooks #AuthorJourney
#BookLaunchTips #WritePublishPromote #ChristianAuthors
#IndependentAuthors #SelfPublishingSuccess #BookMarketingStrategy

Publishing Pusher Podcast with Dr. Annette West
Episode Title: “Building Purpose Through Pages: From Vision to Voice”

Guest Contributors: Anna Roseboro, Tisha Winkler, Amina, and moreOverview: In this powerful episode of the Publishing Pusher Podcast, Dr. Annette West hosts a dynamic roundtable featuring authors and creatives who share their literary journeys, publishing goals, and pre-launch strategies. With honesty and purpose, the group discusses book tours, podcast launches, anthologies, and building a brand through the written word.


From Baltimore to Tennessee, these voices blend into a harmonious session of coaching, insight, and inspiration for aspiring authors, educators, and entrepreneurs. This episode offers raw wisdom on writing with intention, the power of self-publishing, and how collaboration accelerates impact.

🔥 Key Takeaways:

• Start with Strategy: Dr. West outlines the critical stages of pre-launch success, including identifying your target audience, defining your message, and setting actionable goals for your book’s release.
• From Educator to Editor: Guest Anna Roseboro shares her journey of launching the Coach-Up Podcast, leveraging her decades of experience as a veteran classroom teacher and writing coach.
• The Dynamic Three: Amina, Barbie Johnson, and Tisha Winkler detail how their shared authorship and aligned purpose formed a movement. Their group’s powerful message of healing, grief recovery, and silent abuse opens the door for deep conversations in the community.
• Publishing with Purpose: Dr. West introduces her latest anthology release from the “Centered in Christ” series, emphasizing the importance of building a content library and understanding your “why” as a writer.
• Beyond the Bookstore: The guests explore nontraditional venues for book signings—from churches to coffee shops—and share how authors can ethically cross-promote podcast interviews and published content.

Featured Books & Projects Mentioned:

• The Perfect Life by Amina
• Robertson Family Series by Anna Roseboro
• Centered in Christ anthology series (latest: Time Flies)
• Book Breakers Podcast hosted by Tisha Winkler and Barbie Johnson
• Keeping Them on Stream – Summer student engagement program by Anna Roseboro

Noteworthy Quotes:
“If you don’t show up, people don’t know who you are. If you don’t speak out, they don’t know what you have to say. If you don’t share it, they don’t know what’s in your toolbox.” – Dr. Annette West. “No matter how long you’ve been writing, you need another set of eyes.” – Anna Roseboro. “God gave the vision—now is the time. Procrastination has to go.” – AminaResources:

• Visit: Jatnpublising.com
• Email: [email protected]
• Follow Anna Roseboro: Facebook – Anna Roseboro
• Tune in to the Coach-Up Podcast and Book Breakers Podcast on your preferred platform.

Production Credits: Produced by Jerry Royce Live at Positive Power XXI Studios Sound Design by Dottie Fire

🎙️ Publishing Pusher Podcast with Dr. West
Episode Title: Show Up, Speak Out, Share It: Strategy & Success for Authors at Live Events
Air Date: Monday at 9:00 PM EST
Live Stream: jerryroycelive.mixlr.com
Available On-Demand: All major digital platforms
Presented by: Johnnate Publishing

🔥 Episode OverviewIn this powerful and purpose-driven episode of the Publishing Pusher, Dr. Annette West returns to the mic, sharing valuable insights, business wisdom, and strategic coaching. This week's session focuses on how authors can effectively sell books at live events and why setting measurable goals, understanding their audience, and consistently showing up are key to long-term success.

Joined by returning guest Miss Anna, this dynamic conversation highlights the importance of professional development, resource utilization, strategic planning, and embracing self-promotion—even for the naturally shy or modest entrepreneur.

🧠 Key Discussion Points
💼 1. Strategic Visibility: The S3 Model Dr. West introduces her signature "S3 Model" —Show Up, Speak Out, Share It — a framework encouraging authors and entrepreneurs to increase visibility, articulate value, and promote offerings with clarity and confidence.

📚 2. Real-World Impact & Testimony Miss Anna shares her experience conducting nine sessions of professional development for Michigan state investigators. Despite restrictions on direct product promotion, her reputation and authored materials still made an impression, affirming the value of being present and prepared.

📈 3. Setting Clear Goals for Live Events Dr. West breaks down a step-by-step strategy for live book sales success:

• Define Your Primary Objective: Sales, exposure, or networking
• Set Measurable Targets: Sales goals, email sign-ups, brand awareness
• Understand Your Audience: Tailor your content, engagement, and offerings to the specific group you're serving

📊 4. Real Sales Example Dr. West recalls her very first vending experience—at a women's ministry event—where she sold out of merchandise and earned over $1,900, including pre-orders. This testimony reinforces that planning, boldness, and preparation yield results.
🧰 5. SWAT Analysis for Authors The discussion explores the application of the classic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) in a personal and professional development context—especially for educators and leaders transitioning into new positions or preparing for success in book publishing.

🛠️ Actionable Takeaways

• Know Your Why before participating in any event: Are you looking to sell, grow your list, or connect with industry leaders?
• Do the Math: Calculate your break-even point based on travel, lodging, vendor fees, and book production costs.
• Engage Like a Pro: Provide support at events, create sign-up sheets, and consider offering bundle pricing or discounts.
• Repurpose Your Expertise: Use your content (even from public speaking classes or old workshops) to create ebooks, audiobooks, and evergreen resources.

✨ Featured Quotes
"We're not just selling books. We're asking people to invest in themselves." — Dr. West."You just have to show up because you never know how the connections are going to take place." — Miss Anna."If you don't speak out, people don't know you have something to say." — Dr. West.

🙌 Special Thanks

• Miss Anna for sharing her journey of integrating her author tools into state training programs
• Nicole Thomas, Minister Angela, and Kimberly for their continued engagement and support

🌐 Connect with Dr. Annette West
Subscribe to the podcast on your favorite platform and stay tuned for weekly content that will empower, equip, and elevate your journey as an author, speaker, and entrepreneur.

🎧 Publishing Pusher Podcast
Where books meet business, and publishing meets purpose.
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