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Pull the levers: How Ryu Yokoi is powering Unilever's data-driven, social-first future
In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Ryu Yokoi on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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By ADWEEK & Suzy
4.8
4949 ratings
In this episode of The Speed of Culture, Matt Britton speaks with Ryu Yokoi, Chief Media and Marketing Capability Officer at Unilever North America, about transforming CPG marketing through data, retail media, and AI. They explore how Unilever is leveraging consumer signals, creators, and commerce to win in a social-first world.
Follow Suzy on Twitter: @AskSuzyBiz
Follow Ryu Yokoi on LinkedIn
Subscribe to The Speed of Culture on your favorite podcast platform.
And if you have a question or suggestions for the show, send us an email at [email protected]
Hosted on Acast. See acast.com/privacy for more information.
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