Successfully improving customer satisfaction through AI means becoming data-driven, prioritizing employee feedback and resources, and letting business goals guide technology deployment, says senior product marketing manager at NICE, Michele Carlson.

Purpose-built AI builds better customer experiences

The Business Lab is a sponsored podcast produced by Insights, the custom content division of MIT Technology Review. The Business Lab podcast features a 30-minute conversation with either an executive from the sponsor partner or a technologist with expertise in a relevant technology area. The discussion focuses on technology topics that matter to today’s enterprise decision-makers. Laurel Ruma, MIT Technology Review’s custom content director for the United States, is the host.

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Purpose-built AI builds better customer experiences

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