What does it really take to build a purpose-driven brand that lasts?

In this episode of Logistics with Purpose®, presented by Vector Global Logistics and Supply Chain Now, hosts Kristi Porter and Enrique Alvarez sit down with Alastair Dorward, a seasoned entrepreneur and brand builder who has helped scale mission-driven companies from startup to global success.

From launching refrigerated soup routes to helping build Method into a billion-dollar business, Alastair shares candid lessons on resilience, leadership, and what it really takes to win in competitive consumer markets.

The conversation dives into the power of purpose-driven brands like Dropps, the importance of design and sustainability, and how supply chain excellence enables companies to deliver both impact and profitability.

Along the way, Alastair opens up about near-failure moments, leadership transitions, and why understanding the consumer—deeply—is still the ultimate competitive advantage.

What You’ll Learn:

• Why purpose-driven brands win (when they eliminate trade-offs)
• How packaging, design, and sustainability shape consumer behavior
• The real role of supply chain in enabling mission + margin
• How to spot “riches in the niches” and build winning products
• Leadership lessons from scaling brands through uncertainty
• Why resilience—and not perfection—defines entrepreneurial success

Whether you're a founder, operator, or supply chain leader, this episode delivers practical insights on building brands that create both impact and long-term value.

Additional Links & Resources:

• Connect with Alastair: https://www.linkedin.com/in/alastairdorward/
• Learn more about Dropps: https://www.dropps.com/
• Learn more about Logistics with Purpose: https://supplychainnow.com/program/logistics-with-purpose
• Learn more about Vector Global Logistics: https://vectorgl.com/
• Subscribe to Logistics with Purpose: https://logistics-with-purpose.captivate.fm/listen

This episode is hosted by Enrique Alvarez and Kristi Porter, and produced by Trisha Cordes, Joshua Miranda, and Amanda Luton. For additional information, please visit our dedicated show page at: https://supplychainnow.com/purpose-products-persistence-building-mission-driven-brands-last-lwp152