Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

I had the pleasure of hosting Michael Murphy, Director of Development at Missouri’s National Veterans Memorial, and one of my Purpose & Profit Club® members. Michael’s story is proof that you don’t need decades of fundraising experience to see major wins with email. In fact, in his very first nonprofit role, he took one of my frameworks, Easy Emails For Impact™, and turned a $1,900 campaign into a $9,000 campaign. We talk about what it means to ditch the “dry C-suite style” newsletters, why personal, story-driven emails outperform every time, and how confidence grows when you let go of perfection and just hit send. Michael also shares how he’s building monthly giving campaigns, blending direct mail with digital, and learning to embrace new tools without losing sight of his mission: honoring veterans across generations.

Topics:

• How shifting from “C-suite style” newsletters to story-driven emails multiplied results
• Why Michael’s first attempts at email felt sterile and overwhelming — and what changed
• How one campaign using story-driven emails jumped from $1,900 to $9,000
• The power of multiple donation levels and donor-friendly options 
• Why replies to your emails matter as much as donations
• Using volunteers’ voices to write high-performing emails
• How email + direct mail is “peanut butter and jelly” for fundraising
• Building a sustainable monthly giving program that feels manageable

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Nonprofit leaders love to default to newsletters - long, clunky, “Fall Update”-style emails stuffed with program blurbs, raffle announcements, and event reminders. But newsletters don’t raise money. In fact, they train donors to skim, ignore, or unsubscribe. In this episode, I break down why newsletters flop, what you should be sending instead, and how shifting to single-topic, story-driven campaigns can multiply your revenue without adding more work. You’ll learn how to replace the newsletter grind with an email system that actually sparks giving, builds donor trust, and scales with you.

Topics:

• Why traditional newsletters train donors to tune you out
• The psychology of distraction and why donors need focus, not info dumps
• Story-driven, single-topic emails that lead to action (instead of updates no one reads)
• How to send more emails without donor fatigue
• The role of email as a scalable, foundational fundraising engine
• A step-by-step alternative to newsletters: campaign-style email sequences

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Most nonprofits underestimate the quiet powerhouse sitting right in front of them: email. In this episode, I’m sharing 10 proven strategies to transform your inbox into your most reliable fundraising engine. From reactivating lapsed donors to priming your biggest asks, I’ll walk you through the data-backed reasons email outperforms social and direct mail, and how small tweaks in consistency, intimacy, and urgency can create donations on demand. Whether you’re a solo fundraiser or leading a large team, these secrets will help you stop leaving money on the table and start treating email like the main course—not the side dish.

Topics:

• The “donations on demand” effect—and how to tap it fast
• Why loyalty + retention are built in the inbox, not on Instagram
• How to scale intimacy so 2,000 people feel like you just called them personally
• Winning back lapsed donors with re-engagement emails that run on autopilot
• Using email data as your GPS for bigger campaigns
• How to create the giving reflex—training donors to open, expect, and act
• How email primes major donor conversations and reduces cold call pressure
• Why urgency works in inboxes and flops on social
• And why email is still the cheapest, highest-impact digital fundraising engine you’ll ever have

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Most nonprofit leaders play it too safe. In this episode, I’m pulling back the curtain on why a little “healthy delusion™” might be the missing ingredient in your fundraising and leadership success. You’ll learn why being overly realistic can quietly cap your revenue potential, and how the right dose of ambitious, slightly unreasonable belief in your vision can get you into rooms, conversations, and opportunities you didn’t think were possible. This isn’t about ignoring reality. It’s about expanding it.

Topics:

• Defining “healthy delusion™”: What it means and why it works for nonprofit leaders
• Breaking free from playing small: How being “too realistic” keeps you in the same lane year after year
• Why wait for evidence before acting slows your growth
• Real client wins sparked by leaning into healthy delusion
• How to test bigger asks, expand your network, and approach opportunities without self-disqualifying

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Something is missing in your recipe for success. Not a tool. Not a strategy. But something deeper: your inner grit. This isn’t about hustling harder or pushing yourself until you burn out. It’s about the strength you draw on when you’re tired, when the campaign feels heavy, when the grant report is due, and when your to-do list is longer than your capacity.

In this episode, I’m sharing why grit matters just as much as skill in fundraising, the mindset shifts that make it sustainable, and how to build your own reserve of inner strength so you can lead with clarity, joy, and resilience, even when the work gets hard. If you’ve ever felt like you’re running on fumes or questioning if you’ve got what it takes, this episode will remind you: you do. You just need to reconnect with it.

Topics:

• Why inner grit is the missing ingredient in many nonprofit leaders’ success
• How grit differs from hustle culture (and why that matters)
• Practical ways to build mental and emotional resilience
• The connection between grit and long-term fundraising success
• Signs you’re running low on grit (and what to do about it)
• Why skill without grit leads to stalled progress
• How to rally yourself when you’re tired, overwhelmed, or uninspired

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

This episode is for the nonprofit leader doing “all the right things” (you’ve got peer fundraisers, events, email blasts, major donor asks) but you're still not hitting your campaign goals. Sound familiar? It’s not your fault. It’s your foundation.

I recorded this episode fresh off the launch of The Purpose and Profit Club®, and after talking to so many of you, I noticed the same trap over and over: layering modern tactics on top of weak campaigns. If your messaging isn’t emotionally resonant, your campaign lacks urgency, or your structure is shaky, no amount of frosting will save it. In this episode, I break down why your campaign might feel like a “collapsed cake,” what a high-converting campaign looks like, and how my SPRINT Method™ helps you build a strategy that actually works (without the burnout or overwhelm). If you're tired of working harder for diminishing returns, this is the clarity you need.

Topics:

• Why visibility alone doesn’t drive conversion
• What weak campaigns actually look and feel like
• The “collapsed cake” metaphor and what it means for fundraisers
• The difference between emotion vs. passivity in donor messaging
• Why urgency and relevance matter more than volume
• Tactics that don’t work without a strong foundation
• Why layering on social media, peer fundraising, or ads won’t fix poor structure
• The SPRINT Method™: what it is and who it’s for

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Joey Goone is back, and I couldn’t be more excited to have him return to the podcast. If you’ve ever felt like your fundraising events are starting to blend together, or you’re craving something more intentional, joyful, and authentic, this conversation is your permission slip to shake things up.

Joey is the President of Utopia Experience, and honestly, he brings so much heart to the events space. He’s not here for stuffy ballrooms or robotic run-of-shows. He’s here to help nonprofits lead with humanity, center their mission, and create events that people feel long after they leave. We talk about everything from ditching the performance pressure in storytelling to why A/V isn’t just a tech checklist, it’s a storytelling tool. This episode is full of lightbulb moments and reminders that joy and profit are not mutually exclusive. Whether you're a seasoned ED or planning your very first gala, Joey will leave you inspired to lead with more heart, more clarity, and way more impact.

Topics:

• Why the energy and intention behind events matter more than perfection
• How to avoid transactional storytelling and make your audience feel
• The difference between entertainment and impact—and how to do both
• What it means to design experiences with dignity and strength
• How Joey's team creates nonprofit events that are both joyful and profitable
• The ripple effect of honoring people, not just logistics
• Building community through connection—not performance

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

I’m back from a month in Greece, sun-soaked, inspired, and wildly energized, and there’s one theme that keeps showing up in every single conversation I’ve had since: 10 minutes can change everything.

In this episode, I’m sharing the power of micro-bravery. Not hypotheticals, but real stories. A client who made one 10-minute thank-you call and created a deeper connection than she imagined. Another who picked up the phone and walked away with a six-figure intro. I’ll even tell you how a 10-minute YouTube workout changed my whole day. This is about momentum over perfection. Courage over rumination. Action over spinning. You don’t need the perfect deck, a full hour, or a polished strategy. You need 10 minutes and a decision to move. Let’s talk about how to find those moments and what can happen when you do.

Topics:

• What The 10-Minute Ask actually is—and how to use it today
• How coaching and community make these 10-minute wins multiply
• Why this isn’t just about productivity—it’s about possibility
• Real examples of clients who unlocked major donor relationships with one short call
• What rumination is costing your mission
• The difference between waiting for confidence vs. building it
• How to start embedding daily “brave reps” into your workflow

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Most nonprofits wait for permission: a grant panel, a sponsor, an award to tell them they’re the best. This episode flips that script. Today, I share why it’s time to claim your brilliance, boldly articulate what makes you exceptional, and anchor your authority before anyone else does. From a five-star Airbnb in Greece to awkward sponsor meetings where leaders freeze, this conversation unpacks the mindset shifts and tactical moves that help you own your impact. Because you don’t need a medal to stand out, you need the courage to plant your flag.

Topics:

• Why so many nonprofits struggle to claim their brilliance (and how to break the cycle)
• The power of repetition and why your message needs to be heard 17 times
• The difference between bragging and anchoring your authority
• Real-life examples: Airbnb reviews, sponsor meetings, and what clarity really sounds like
• Practical ideas for showcasing your impact everywhere—pitch decks, websites, thank you notes, and beyond
• How to reframe your mindset from “Who am I to say this?” to “Who am I not to?”

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Everyone’s chasing the wrong spotlight—and in this episode, I explain why. You think you need a Grammy winner to post your fundraiser, but what you actually need is a solid campaign and a Social Street Team® to spread it. I share real stories of big-name flops, what gets campaigns to convert (hint: it’s not fame), and how to build a movement of aligned, trusted messengers who drive results. If you’re tired of waiting for someone famous to save your fundraiser, it’s time to flip the script and start thinking like a strategist. Let’s talk about how to ditch the vanity metrics and lead with clarity, trust, and a campaign that scales.

Topics:

• Why celebrity endorsements rarely translate into real impact
• The myth of visibility = value
• What makes a campaign “irresistible” and share-worthy
• How to build and activate a high-impact Social Street Team®
• Real examples of both failed celebrity posts and micro-influencer wins
• Shifting from vanity metrics to sustainable fundraising strategy
• How to align your board and leadership with modern donor behavior

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links