Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

What if your birthday could change lives?

In this episode, I sit down with Kayla Houchin, founder of Sonder Bakehouse, a passionate fundraiser, and a longtime advocate for Charity: Water. Kayla shares how a book and a single birthday campaign turned into over $100,000 raised (and counting!) to bring clean water to communities worldwide. We talk about the power of starting small, how joy and creativity fuel sustainability in fundraising, and why showing up with purpose can inspire a whole town to rally behind your mission. From auctioning cakes to hosting galas, Kayla proves that you don’t need to be a full-time nonprofit pro to make a massive impact—you just need clarity, consistency, and a little courage to ask. Whether you’re planning your first peer-to-peer campaign or dreaming of a million-dollar impact, Kayla’s story will reignite your belief in grassroots fundraising and remind you why the why matters most.

Topics:

• Kayla shares how reading a book led her to start her first birthday fundraiser for Charity: Water
• Kayla explains how she raised over $100K—one cake (and birthday) at a time
• How tapping into joy fuels both donor enthusiasm
• Inside Kayla’s first gala with Scott Harrison from Charity: Water
• Powerful stories from the front lines of grassroots giving
• How staying connected to purpose helps you push past discomfort and keep going

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

What if your next major hire isn’t a person, but a system?

In this episode, I pull back the curtain on the “NextGen Fundraising Engine”, a proven campaign system that replaces the need for a marketing coordinator, development associate, and monthly giving manager. If you’re stuck in a cycle of burnout, chasing one-off donations, or hiring your way out of a revenue gap, this episode is your permission slip to do it differently. You’ll learn why the smartest nonprofits are stealing proven growth tactics from e-commerce brands, and how to streamline your fundraising, storytelling, and donor retention strategies without bloating your payroll. This isn’t hustle culture. This is what it looks like to fundraise smarter.

Topics:

• Why hiring more staff isn’t the answer (and what to build instead)
• The difference between a capacity issue and a clarity issue
• How e-commerce strategies are helping nonprofits grow faster
• The three essential fundraising functions most orgs try to hire for—and how to replace them with one system
• Viral partnerships & the Social Street Team® Method
• Monthly donor engines that work (without outsourcing)

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Feeling stuck at $200K? Plateaued at $500K? Are you wondering why you can’t push past $1M even when your mission is solid and your team is working nonstop? In this episode, I explain why nonprofit revenue stalls — and more importantly, how to move beyond it. From outdated donor funnels to board bottlenecks, this episode offers a smarter system for sustained growth. I walk you through real revenue tiers, key mistakes organizations make at each level, and what to do instead. If you're ready to stop treading water and start building a pipeline that scales, this is for you.

Topics:

• The three most common growth ceilings in nonprofit fundraising (and what causes them)
• Why having “more donors” isn’t always the answer
• The real difference between organizations that scale and the ones that stay stuck
• A smarter way to upgrade your donor journey (without chasing every social media trend)
• How to stop letting the board be the bottleneck
• What to do when your lead funnel is cold, your campaign fell flat, or your big funder says no

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

If your fundraising strategy still runs on 2010 logic, this is your wake-up call. In this episode, I break down the concept of NextGen Fundraising—not just for Gen Z, but for every generation of donor who now expects fast, friction-free, modern giving experiences. I share why traditional tactics are burning you out, why your board doesn’t need another gala, and how to cut the clutter and focus on what actually works. Get ready for mindset shifts, strategy overhauls, and some tough love on why clinging to the past is costing you funding. If your nonprofit is still waiting on permission, outdated systems, or “someday” grants—this one’s for you.

Topics:

• What “NextGen Fundraising” really means
• Why traditional fundraising tactics are failing — and how donor habits have shifted faster
• The outdated “fundraising OS” most orgs are still using
• The myth of long cultivation cycles
• Why chasing new donors while losing your current ones is the ultimate leaky bucket
• What nonprofit leaders can learn from Shopify and Amazon
• How to use Social Street Team® to expand reach
• Why being grant-dependent is a risk, not a strategy — and what to do right now if you’ve lost a major funder's support
• Real wins from real nonprofits
• Why holding out for board meetings or retreats is costing you more than you realize

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Donors don’t act like traditional donors anymore—they act like digital shoppers. And in this episode, Salvatore Salpietro, Chief Community Officer at Fundraise Up, joins me to break down exactly what that means for your nonprofit.

This isn’t about throwing shade. It’s about meeting donors where they are—on their phones, on the go, and expecting the same seamless experience they get from Amazon, Uber, or Netflix.

Topics:

• Why nonprofits are 10–20 years behind on digital fundraising
• How donor expectations mirror consumer habits
• What nonprofits can ethically borrow from e-commerce brands
• How better donor experiences drive recurring giving
• Why “tech hopping” alone won’t fix your fundraising
• The overlooked power of automation and personalization
• How nonprofits can stop losing donors with outdated systems
• Why improving the donor experience isn’t a luxury—it’s a survival move

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

You keep hoping your board will step up and help fundraise. They say they will. But when campaign crunch time hits, you get silence. Crickets. And you're stuck doing it all. In this episode, I walk you through the real reasons your board isn't fundraising — and it’s not just because they’re busy. From fear of rejection to outdated event mindsets, I unpack the top 10 blockers (with real-world examples), and most importantly, how to turn things around. You’ll walk away with practical steps to re-engage your board, shift your leadership energy, and activate their networks for your next campaign. This one’s a boardroom must-listen.

Topics:

• The top 10 reasons board members avoid fundraising
• Why high-achievers fear fundraising more than you think
• How to reframe board expectations (without begging)
• Scripts, examples, and small asks that actually work
• What your board really needs from you as a leader
• Why "we need $100k" isn’t a campaign — and how to fix it
• Turning one board win into a cascade of collective momentum

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Ever pour your heart into a campaign, emails sent, donors hyped, and an event planned, only to hit a wall? Donations stall, goals aren’t met, and suddenly, it feels like you failed. This episode is your permission slip to pause, reflect, and bounce back stronger. In part two of the mindset series, I’m sharing a concept I coach clients on weekly: The 7-Minute Rule. It's the strategy that helps nonprofit leaders recover from fundraising flops without spiraling into shame or burnout. Because the real issue isn’t that you missed the mark—it’s that no one taught you how to process the disappointment and evaluate what’s next. If you’ve ever walked away from a fundraiser thinking, “What’s the point?”—this one’s for you.

Topics:

• What is the 7-Minute Rule—and how it saves your campaigns (and sanity)
• Why post-campaign silence kills momentum and what to do instead
• How to evaluate a campaign without making it personal
• What emotional agility has to do with sustainable fundraising
• The importance of celebrating wins—even when you don’t hit your goal
• The mindset shift that separates stalled nonprofits from seven-figure growth

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

You know that moment when someone doesn’t reply to your email, or a donor backs out, or you get an unsubscribe notification—and suddenly, your stomach drops? Rejection stings—it hits hard and can hijack your momentum fast.

In this episode, I’m sharing something I’ve been coaching on behind the scenes: The 7-Second Rule. It’s a mindset tool to help you handle rejection—ghosting, “no thank yous,” radio silence, without falling into a spiral that slows your mission down. Because the real issue isn’t the “no.” It’s what happens in the seven seconds after. That’s when your inner critic gets loud, your confidence dips, and you start playing small. But it doesn’t have to be that way. This episode will help you pause, reframe, and keep showing up like the fundraising CEO you are.

Topics:

• Why your brain interprets “no” as danger—and how to interrupt that spiral
• The difference between taking rejection personally vs. seriously
• How to coach yourself through the first 7 seconds of emotional response
• Real-life examples of how ghosting and unsubscribes trigger fundraising fear
• How to reframe setbacks into strategy and turn self-doubt into brave action
• Powerful self-coaching questions to get unstuck and lead like a CEO

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Your campaign launched strong—emails out, ambassadors ready, social posts scheduled. And then the momentum vanished. You’re not alone.

I’m sharing what no one prepares you for: the messy middle of your fundraising campaign. That moment when things slow down, energy dips, and you start asking, “Where is everybody?” If it feels harder to move donors right now, you’re right. The game has changed. Campaigns that used to work aren’t hitting the same, and it’s not because your cause isn’t worthy. It’s because “good enough” no longer cuts it. Your donors are behaving more like consumers. They need urgency, energy, and movement.

In this episode, I’m walking you through why campaigns stall—and what to do instead. You’ll learn how to spot the stall before it happens, how to inject new momentum when the buzz dies down, and why donor fatigue is often a leadership energy issue in disguise. This isn’t about working harder. It’s about leading differently. Let’s get your campaign moving again.

Topics:

• The real reason your fundraising campaign is stalling out
• How “donor fatigue” is actually leadership fatigue in disguise
• Why good enough isn’t good enough anymore (and what to do instead)
• The psychology of urgency and how to build it into every campaign
• What donors really need to act now
• How to reignite mid-campaign momentum with a simple but powerful strategy
• What the best campaigns get right: movement, not maintenance

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

If you're still fundraising alone, this episode will change everything. Whether you're a solo shop executive director, a part-time founder, or running a million-dollar organisation, one thing is clear: you're not meant to do this work alone.

In this episode, I’m walking you through exactly how to grow faster using digital ambassadors—aka your passionate, everyday supporters who already love your mission and are ready to spread the word. From awareness to fundraising to enrollment, mobilizing others is no longer a nice-to-have—it’s essential. Because what worked in 2014 doesn’t work in 2025. And when you build the right team around you? That’s when you scale.

If you’ve ever said “we don’t have a big enough audience,” or “our team’s already maxed out,” this one’s for you. You don’t need a bigger team—you need the right people activated around you.

Topics:

• Why fundraising is no longer a one-person job (and what to do instead)
• The mindset shift from broadcasting louder to multiplying your voice
• Why Gen Z and Millennials want to influence for good, not just donate
• How to use peer-to-peer fundraising the right way
• What digital ambassadors actually are—and how to find yours
• Specific examples of how orgs are using digital teams to grow faster
• Why your small-but-mighty community is more powerful than you think

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links