Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

You’ve poured your heart into your nonprofit, spending nights and weekends building programs, rallying volunteers, and making an impact—yet, there’s still not enough funding to quit your day job and go all in. Sound familiar? So many nonprofit founders get stuck in this exact cycle—working tirelessly but never quite breaking through to a fully-funded organization. And here’s the hard truth: The way you’re fundraising is keeping you stuck.

In this episode, I’m breaking down how to raise enough money to finally go full-time, why small-dollar fundraisers (like that exhausting gala or 5K) aren’t the answer, and the exact strategy to bring in $10K+ every time you fundraise. Plus, we’re talking about the mindset shifts you need to make to pay yourself without guilt—because your nonprofit can’t grow if it can’t keep you. If you’re tired of running on fumes and ready to lead your organization with full-time energy and full-time funding, this episode is your blueprint.

Topics:

• The #1 reason part-time Executive Directors stay stuck (and how to break the cycle)
• Why small fundraising events aren’t the magic fix
• How to start securing mid and major gifts instead of relying on small-dollar donations
• The money mindset shift you need to confidently pay yourself
• How investing in leadership increases funding by 2-3x
• A step-by-step guide to raising $10K+ every campaign using the Sprint Method

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

If you’re not hitting your fundraising goals, it’s easy to think the problem is your CRM, website, or donation platform. But switching tools won’t fix a broken strategy. I see so many nonprofits stuck in a cycle of blaming their tech instead of addressing the real issue—how they’re engaging donors and running campaigns. In this episode, I’m breaking down three major reasons organizations miss their fundraising targets and what to do instead. I’m talking about the difference between reactive and proactive fundraising (and why most organizations are stuck in survival mode), the fear of making bold asks, and the importance of differentiation—because if you blend in, you’ll be ignored. If you’re tired of feeling like you’re constantly fundraising but never getting ahead, this episode is for you.

Topics:

• The myth of "better tech = better fundraising"—why tool-hopping won’t solve your funding problems
• The real reasons nonprofits miss their fundraising goals
• How to shift from reactive fundraising to a proactive donor engagement plan
• The power of bold, emotionally-driven storytelling (and why playing it safe is hurting your donations)
• Why differentiation is key—if you don’t stand out, donors will choose none
• The fundraising Sprint Method: how to stop the constant scramble and start raising more with less effort

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Grants disappearing overnight? Funding feeling more uncertain than ever? If the recent federal grant freeze had you panicked, you're not alone. Traditional nonprofit funding strategies aren’t as secure as they once were, and it’s time to rethink how your organization brings in revenue.

I’m breaking down the biggest funding red flags I’m seeing right now, why social media without conversions is a giant waste of time and money, and where you should be reallocating your budget to bring in bigger, more sustainable donations. Plus, I’m talking about influencer-led campaigns (yes, even for small nonprofits) and why they’re one of the most effective fundraising strategies today. If you’re ready to stop relying on unpredictable grants and donor cycles and start building funding momentum that lasts, this episode is a must-listen!

Topics:

• The recent grant freeze and why relying too much on one funding source is risky
• How a heavy dependence on major donors, grants, or one big event can put your nonprofit in danger
• The real reason why your social media strategy isn’t bringing in donations—and how to fix it
• Why keeping low performers (or outdated strategies) is costing you more than you realize
• The truth about PR and marketing agencies—why they won’t magically unlock donor dollars
• How influencer partnerships and Social Street Teams® are changing the fundraising game
• Where to reallocate your budget for maximum impact (stop overspending on things that don’t work!)
• Why fast, digital-first fundraising strategies are the key to sustainable revenue growth

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Ever feel like your to-do list is never-ending? Nonprofit leaders, founders, and busy professionals are juggling way too much—and it’s keeping you from the work that actually moves the needle. That’s why I brought in VA expert and business coach, Sara Wiles, to talk about a total game-changer: hiring a virtual assistant. We’re breaking down exactly how hiring a virtual assistant can transform your productivity, free up your time, and (finally) get those bottom-of-the-list tasks off your plate. If you’re feeling overworked, under-supported, and desperate for more breathing room, this episode will show you how to hire smart and reclaim your time—without blowing your budget.

Topics:

• Sara’s journey from corporate event planning to running an online virtual assistant business
• Why nonprofit leaders waste way too much time on the wrong tasks
• The real ROI of hiring an assistant (and why it’s more affordable than you think)
• How to identify what tasks to offload and find the right VA for your needs
• Why feedback loops are crucial for a successful VA relationship
• The hiring process: what to look for, how much to pay, and how to onboard smoothly
• The power of personal connection in nonprofit storytelling (yes, YOU need to be in your content!)
• How VAs can help with influencer outreach & donor engagement

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Let’s talk about something that’s quietly draining your nonprofit—outdated leadership. You know the kind… the board that plays it safe, resists change, and clings to “what’s always worked” even though it’s clearly not working anymore. And guess what? It’s costing your mission millions. In this episode, we’re calling it out: playing small is the biggest risk you can take. I’ll walk you through why leadership’s fear of innovation is keeping you stuck, why your nonprofit needs to invest in modern fundraising strategies, and how organizations that embrace bold moves are seeing massive results. Plus, I’m sharing a few case studies of nonprofits who ditched the old playbook, leveled up their approach, and unlocked hundreds of thousands in new funding. So, if you’ve ever felt like you’re dragging your board into the future—or worse, getting shut down every time you bring a fresh idea to the table—this episode is for you. It’s time to break the board barrier and start fundraising smarter, faster, and bigger.

Topics:

• The real reason board members resist change (and how to overcome it)
• Why playing it safe is actually the biggest risk for your mission
• How modern fundraising tools and digital campaigns can 10x your donations
• A step-by-step approach to presenting bold ideas (so you get a YES)
• The power of influencers & digital ambassadors (and why nonprofits aren’t even asking)

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Send us a text

Most nonprofits assume that influencer marketing is only for brands with big budgets—or that influencers only care about getting paid. That’s a myth. 

The Creator Economy is worth $127 billion—and growing. Influencer marketing isn’t just for brands anymore. It’s a fundraising superpower waiting for nonprofits to tap in.

But here’s the catch: Most nonprofits think influencers only work for a paycheck. That’s not true.

In this Linkedin Live replay, I break down exactly how to:

✅ Get influencers to fundraise and amplify your mission—without paying them
✅ Form free partnerships with values-aligned advocates who care about your cause
✅ Move from low-engagement content to high-impact donor growth

Book a free strategy call here or join my coaching program, The Purpose & Profit Club® here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Book a Free Gameplan Call to map out your next record-breaking fundraiser here.

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
• Click here for our Free Guide: 10 Winning Email Subject Lines
  
  May contain affiliate links

Send us a text

If you're still relying on the same donors, chasing grants, or overloading your calendar with fundraising events—it's time for a shift. The biggest funding opportunities aren’t where you’ve been looking.

In this session replay, I break down:

✔️ How to tap into the Creator Economy to bring in new donors & major gifts—without working more
✔️ Why traditional nonprofit fundraising strategies are keeping you stuck
✔️ How to move donors from “interested” to “invested” with influencer-driven fundraising
✔️ Why you don’t need a bigger audience—just the right people advocating for you
✔️ How to get your board or leadership to stop playing small and start embracing bold, modern strategies

The Creator Economy is a billion-dollar industry, and nonprofits that learn to harness influence, partnerships, and community-driven giving will be the ones that thrive.

🎯 Watch the replay now and drop your biggest takeaway in the comments!

💡 Want to raise more while working less? The Purpose & Profit Club® group coaching program is open through 2/13 to unlock your next $50K+ in funding.

📅 Book a free clarity call or learn about the club here.

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Book a Free Gameplan Call to map out your next record-breaking fundraiser here.

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
• Click here for our Free Guide: 10 Winning Email Subject Lines
  
  May contain affiliate links

Send us a text

Feeling like fundraising is an uphill battle? You’re not alone. If you’re stuck relying on the same donors, struggling to secure major gifts, or constantly scrambling to make campaigns work—this episode is for you.

In this bonus episode, I’m breaking down:

✔️ How fundraisers are unlocking new donors & gifts—without more work
✔️ Why relying on events or grants alone is keeping you stuck
✔️ How to actually move donors from “interested” to “invested”
✔️ Why you don’t need a massive social media following to grow funding
✔️ How to get your board or leadership on board with bold fundraising moves

And I’m answering the biggest questions about The Purpose & Profit Club®—the coaching program designed to help nonprofit leaders break revenue plateaus and scale their funding, fast.

💡 Want to raise more while working less? Book a free gameplan call or join The Purpose & Profit Club® by 2/13 to unlock your next $50K+ in funding.

📅 Book a free gameplan call or join here. 

Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.

Book a Free Gameplan Call to map out your next record-breaking fundraiser here.

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
• Click here for our Free Guide: 10 Winning Email Subject Lines
  
  May contain affiliate links

Let’s talk about galas. The often over-the-top events that take forever to plan and leave you feeling more drained than excited, and leave you thinking “Is this even worth it?” If so, you’re not alone. In this episode, we’re having an honest chat about why these big fundraising events can do more harm than good. Raising more money doesn’t have to mean throwing another black-tie affair. I’m sharing what’s working for nonprofits right now—fun, low-key events, creative pop-ups, and innovative digital strategies that bring in big results without all the stress. If you’re ready to rethink fundraising and finally ditch the overwhelming event planning, you’ll love this one!

Topics:

• Why traditional galas and big events might be hurting your nonprofit’s growth
• The real cost vs. profit of large-scale fundraising events
• Smarter and faster alternatives that engage your audience and raise more funds
• How to measure ROI on fundraising efforts and what to stop doing
• The power of low-lift, high-impact events like brewery pop-ups and porch parties
• How a Social Street Team™ can multiply your fundraising efforts effortlessly
• The five-hour rule for evaluating fundraising activities

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Nonprofits, it’s time to rethink how you approach growth. The challenges you’re facing—the rising costs, donor fatigue, and constant burnout—aren’t going to be solved with the same old strategies. In this episode, I discuss why traditional fundraising methods fall short and how you can flip the script with bold, modern solutions. I am covering donor behavior shifts, how to tap into the $127 billion Creator Economy, and why mobilizing a Social Street Team™ could be your nonprofit’s secret weapon. Whether reaching new donors, scaling impact, or simply working smarter (not harder), this episode is about moving your mission forward. If you’ve big goals and are ready to invest in strategies that work, this one’s for you. Let’s make 2025 your breakthrough year.

Topics:

• The problem with old-school fundraising: Why traditional methods fall short in today’s landscape
• The power of Social Street Team™: How leveraging influencers, creators, and ambassadors can revolutionize fundraising
• How changes in donor behavior require nonprofits to innovate
• Strategies to help your board see the value of investing in modern approaches like the Social Street Team™
• Case studies of nonprofits that doubled or tripled their fundraising goals using this method
• How to make the case for support, outline goals, and get started with a Social Street Team™ in 30 days
• Why continuing education and new strategies are critical to nonprofit success

For a full list of links and resources mentioned in this episode, click here.

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links