Purpose & Profit Club® – The Nonprofit Fundraising & Marketing Podcast

I am thrilled to speak with Erica Wassdorp, a monthly giving expert with over 41 years of experience, today. Monthly giving is on the rise and we’re sharing how to start or grow yours. And the best news from Erica? Your long-term success is more about investing time than money. She highlights the importance of shifting mindsets to see monthly donors as loyal, long-term supporters instead of smaller donors. When you listen in, you will hear practical strategies for engaging your database, from leveraging simple tools to crafting compelling value propositions. She stresses the power of personal connections, testimonials, and automation to enhance the donor experience. Listen to the full episode to unlock the transformative power of monthly giving for my organization!

Topics:

• Opportunities in monthly giving: Investing time rather than money to focus on younger donors who are comfortable with tech and subscriptions 
• Cultivating the right mindset: Understanding that growing your monthly donor database is often a long game but the more profitable option 
• Creating more options for donors: How to constantly plant the seeds of giving for every person in your database via extended campaigns, buttons, testimonials, and more 
• Optimization for your monthly donors: Helping your donors feel individually seen in each of your campaigns and how to infuse more personal content within automation 
• Learning from experience: Erica’s insights from being a part of over 50 monthly donor campaigns and why she wants you to take just one step 

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Abby Jarvis, Head of Content at Neon One, is sharing the latest data on recurring giving—a sector that has seen significant growth over the past five years. What makes Abby's insights invaluable is her ability to break down complex data into actionable steps that won’t overwhelm you. Find out proven strategies for promoting and sustaining recurring donations, including personalized communication approaches and leveraging key opportunities like Giving Tuesday. 

Topics:

• Growth in recurring giving: Industry-wide, there was a 3.5% decrease in active supporters, but a 127% increase in monthly donors.
• Retention and lifetime value of recurring donors: Ending the hamster wheel of giving to create something that is more sustainable and scalable 
• Organic growth and engagement: 50% of recurring donors in the study made additional gifts, including volunteering, serving on boards, and purchasing memberships
• Beyond consumer choices: How to use the emotional decisions of giving to your benefit and other strategies to encourage recurring giving
• Year-end fundraising and recurring giving: 12% of all recurring donations are initiated on Giving Tuesday, plus how to highlight the impact of their gifts and the urgency of your cause

>> Click here for The Nonprofit Recurring Giving Report

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Send us a text

This episode is the recording of a live Q&A session on Zoom, where we dive deep into The Purpose & Profit Club™—how it works, who it’s for, and the game-changing strategies that are helping nonprofits double their fundraising impact.

If you've been curious about The Club, this session will answer all your questions and give you an inside look at what makes this program so powerful.

Doors close on Friday, November 1st at 11:59 PM EDT. Details and to join: Click Here

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
  
  May contain affiliate links

Find out how your nonprofit can secure funding for the next decade! In this episode, I’m diving into the unstoppable rise of influencer marketing for nonprofits and why getting in on it now is critical—before you’re left behind.
My clients in The Purpose & Profit Club™ are seeing huge wins by leveraging influencer marketing and growing their Social Street Teams™. I’ll take you behind the scenes of the method I created and show you how to blend major donor outreach with an influencer marketing strategy that can transform your organization. This isn’t just a trend—it’s becoming the top way nonprofits can cut through algorithm barriers and get consistent funding for years to come. Start now, and ensure your organization thrives into the future!
I extensively teach The Social Street Team Method™ in The Purpose & Profit Group Coaching Program – you could experience some of the same wins that I chat about in this episode!

Topics:

• The current landscape of nonprofit giving has changed: why moving from traditional paid ad campaigns to influencer-driven campaigns rooted in partnership is key.
• How to find an influencer for your organization to partner with, tap into brand new audiences via their preferred platforms, and end fundraising silos
• The Social Street Team Method™: What it is and how to use it ahead of Giving Tuesday and how to be successful no matter your current following and (lack of) partnerships 
• Training and supporting your Social Street Team™ so it feels nothing like board work and encourages retention year over year 
• The future of giving: partnering frictionless giving, forward-thinking and bold messaging, and influencer marketing to expand your giving 

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Speaker, coach, and community builder, Floyd Jones, is with us today! As the Founder of BackBlack, a platform that has raised over one million dollars for Black-led nonprofits. Floyd is incredibly energizing and in this episode, he will challenge you to think bigger and believe more in the power of your organization, no matter how small. Floyd shares his own journey of overcoming self-doubt to build incredible partnerships and impact. 

Topics:

• Unlocking Your Potential: The power of leveraging what you already have, believing in yourself, and attracting the right support to reach the next level of success.
• Overcoming the fear of being a beginner, of starting something new, of failing publicly to breakthrough to success
• End-of-Year Strategy Focus for Small and Midsize Nonprofits: Key areas nonprofits should prioritize as they develop impactful end-of-year plans.
• Floyd’s 4 Cs for Donorship Growth: How Floyd’s framework can exponentially increase your donor engagement and retention.
• What it means to build and engage with a community, focus on relationships, and make it mutually beneficial for all 
• How Floyd is challenging the idea that “giving is down” and how he’s raised $1.2 million dollars for over 700 nonprofits will full court press campaigns 
• Letting Go of Fundraising Anxiety: Why detaching from the outcome of your fundraiser is crucial, especially when nerves are high during outreach efforts.
• Outside of the box ideas to be more collaborative to create more partnerships that get you closer to your sponsorship and funding goals  

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Send us a text

Free Webinar: 2X Your Next Fundraiser, Not Your Workload: A Bold Approach to Breaking Revenue Plateaus

>> Click here to sign up <<

📅 Wed, October 23rd at 1 PM EDT

Resources:

• Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
• Instagram, LinkedIn, website
• Purpose and Profit Club weekly newsletter
  
  Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of small and medium-sized nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more at bloomerang.co.
  
  May contain affiliate links

I’m excited to have Jenn Graham, founder and CEO of Inclusivv, on this final episode of the Investor Mindset Series. Inclusivv creates spaces for courageous conversations around inclusion and civility, and Jenn’s passion for building community shines through.  Find out about her unique approach to networking—making real, meaningful connections instead of just transactional ones—and her journey navigating the ups and downs of fundraising as a female founder. 

Topics:

• How Jenn raised $2M by building real relationships and pitching bold, impact-driven visions
• How Jenn’s reimagined networking goes beyond transactions and focuses on shared visions, deep conversations, and authentic connections
• The secret to pitching with confidence—why leading with purpose resonates with investors
• How to handle rejection with grace, learn from it, and use clarifying questions to turn a “no” into future opportunities
• Building civil conversations in polarized environments and how curiosity plays a role in fostering inclusive communities
• Why vulnerability is a superpower for female founders—it builds trust and forges deeper connections

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

I’m thrilled to welcome Kendra Koch, founder of Divergently, to our Investor Mindset series. Divergently supports late-diagnosed neurodivergent women, offering resources and community. Kendra shares key insights from her Silicon Valley startup experience on building strong relationships with funders, the power of transparency in storytelling, and staying resilient through rejection. We also dive into how she’s driving excitement for her mission and keeping her community engaged. Whether you're neurotypical or not, there's a lot to learn from Kendra’s approach to mission-driven work. 

Topics:

• A better way to report back to funders in the impact and nonprofit space and why knowing your community is key
• The impact of having relentless optimism and belief in your mission and how to get comfortable with rejection 
• The power of relentless optimism and belief in your mission—plus, how to get comfortable with hearing “no”
• How Kendra has created a storytelling process on social media that works for her and her audience that isn’t so personal but still creates engagement 
• Building authentic connections online and why empathy is key to crafting effective marketing and communication

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Today’s episode kicks off a game-changing series where we take a page from the Venture Capital playbook. We’ll explore how to position your fundraising pitches as strategic investments, moving beyond transactional donations. Learn how to frame your ask like an opportunity funders won’t want to miss, positioning them as essential partners in driving long-term impact. 

I’m joined by Naseem Sayani, a general partner at Emmeline Ventures, a group of investors steadfastly committed to investing in and serving as catalysts for new, emerging founders & businesses. They invest in female founders building game-changing businesses that empower women, in particular, to manage their health, build their wealth, and live in a cleaner, safer world. 

Coming from the nonprofit world, I was struck by the speed and audacity of VC funding compared to the slower approach rampant in the nonprofit sector. Naseem shares invaluable insights on what it takes for women founders to succeed in this fast-paced ecosystem from building genuine connections to her advice to lead with the numbers (not empathy). After this episode, you’ll feel more prepared in your role of leveling the playing field for female founders – whether that be in the private or nonprofit sector.

Topics:

• The urgent need for more women in venture capital: A look at the barriers women face and how Emmeline is leading the charge to create bold new pathways for women in the space.
• Lessons from the front lines and why women face unique challenges in VC fundraising —and the critical role that strategic relationship-building plays in overcoming these obstacles.
• Mastering rejection in fast-paced environments: Naseem’s essential strategies for staying resilient and pushing forward after hearing 'no.'
• Trailblazing as a woman in venture capital: Naseem’s game-changing tips for preparation, effective follow-up, and standing out in a competitive industry.
• The cornerstone of fundraising success: networking and relationships—and why even introverts can thrive by building authentic connections.

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Click here to get the free guide on me

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links

Did you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your audience, your donors, to be a true part of the narrative. 

By creating these interactive, authentic moments, you can build deeper, more lasting relationships, not just transactional interactions. You’ll hear about examples from TV, film, and businesses that have mastered this approach, showing how it earns trust, boosts organic reach, and ultimately drives higher donations and retention. You’ll learn how to identify ways you can incorporate breaking the fourth wall into your upcoming campaigns and communications, whether it's a vulnerable email, a behind-the-scenes social post, or getting your team and advocates involved. The key is taking that first step to make your donors feel truly connected to your mission. Ready? 

Topics:

• What it means to break the fourth wall, which is most often seen in entertainment, but how you can apply it to your nonprofit 
• How breaking the fourth wall increases authenticity, story creation, and extends your reach to build deeper relationships 
• Examples from Toms, Charity Water, Patagonia, and more on how they’re breaking the fourth wall really well 
• The collateral benefits (support, engagement, participation, etc.) you may experience when breaking the fourth wall 
• Action steps you can take today to start the process of breaking the fourth wall 

For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting

>> Book a Growth Strategy Call

Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded?  Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect

It's not too early to start developing a strategy for the end of 2026! Snag Bloomerang's 12 Year-End Fundraising Checklists here. 

Got a fundraising question you want Christina to answer?

Send the campaign problem, donor situation, email question, board issue, or fundraising advice you want a straight answer on. Christina is answering listener questions on upcoming episodes of The Purpose & Profit Club® Podcast.

Submit yours at splendidatl.com/ask

Resources:

• Easy Emails For Impact™: The $5K+ Fundraising Campaign System
• Purpose & Profit Club® Fundraising + Marketing Accelerator   
• The SPRINT Method™: Your shortcut to 10K fundraisers 
• Instagram, LinkedIn, website , weekly newsletter  
• [FREE] The Brave Fundraiser’s Guide: Stop getting ignored. Start raising more.
  
  May contain affiliate links