#113:

"We are kept from our goal, not by obstacles,

but by a clear path to a lesser goal."

- Robert Brault, quoted by Gary Keller in The One Thing

In 1997, when Steve Jobs came back to a struggling Apple (after having been ousted from the company he formed) …

…he took Apple's product suite from 350 products down to 10 in a period of two years.

I'm sure those 350 products all had a reason for existence, and likely even some pretty talented people attached to them.

But 350 products confused the market, scattered resources and diffused their collective potential.

We all know how that process of simplification turned out.

When it comes to Finding Purpose in your life, a similar simplification process must take place.

Your life often gets more complicated than it needs to be.

(I'm speaking as a notorious, but rapidly rehabilitating, over-complicator.)

If you truly want to live an extraordinary life of Purpose…

…the trivial many, must give way to the vital few.

-DQ

*The last line inspired by Joseph Juran in The One Thing