Purposeful Profit

Is your business built on a solid foundation? Or is it built on dirt or soft ground?

When you build a house on soft ground, it might stand for a time, but eventually it caves in. Same goes for your business.

And your finances are the basement of your business. It’s the part that’s invisible to most outsiders, but what holds up the upper floors - your sales, marketing and your own personal zone of genius.

Your bookkeeping system is one of the first bricks in that foundation. And since you probably aren't an accountant, you need expert help building that foundation. That's where I come in.

With over 30 years of finance and accounting, I offer accounting and bookkeeping services to serve female CEOs up to $5 million in revenue.

In this episode of Purposeful Profit, you'll get an introduction to the 6 bookkeeping and accounting services I offer to help you build that strong foundation:

1️⃣ QBO Assessment
2️⃣ QBO Cleanup
3️⃣ QBO Setup
4️⃣ Monthly Bookkeeping Services
5️⃣ Simple Financial Bookkeeping Template
6️⃣ Ask-an-Expert

🎧 Listen in and you'll learn:

- The 6 bookkeeping services I offer to support your accounting needs
- Who each service is for and what’s involved
- How to take the next step

Mentioned in this episode:

Get your Simple Financials Bookkeeping template
Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode24

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

There is one thing that absolutely every business needs: bookkeeping.

You need it not just to report taxes properly, but to understand the finances of your business.

Selecting your bookkeeping system is one of the earliest decisions you'll make in your business.

But, let's face it, you are not an accountant and may not know what you need or understand your options. And selecting a system with those is like throwing darts blindfolded. Not every business has the same needs.

In this week's episode of Purposeful Profit, I'm going to take the blindfold off and help you figure out the best system for YOUR business (or evaluate whether your current system is the right one).

You'll learn:
- The primary purpose of a bookkeeping system
- The difference between single and double entry accounting (and why you care)
- The major bookkeeping options in each category and advantages and disadvantages of each

Mentioned in this episode:

• Get your Simple Financials Bookkeeping template
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode23

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

The only thing worse than no bookkeeping is bad bookkeeping. It costs you time and money, both today and in the future. I know because I'm often working with clients to clean up shoddy bookkeeping work. It's the starting point for a good financial foundation.

There are a lot of great bookkeepers and accountants out there. But it's also an unregulated field and anyone can hang out a shingle.

It's also one of the first tasks business owners will hire out, but many don't really know what to look for or what to avoid. And this often adds up to bad hires that leave you with inaccurate and incomplete bookkeeping.

In this week's episode of Purposeful Profit, I'm sharing the 5 red flags to watch out for when hiring your next bookkeeper (or assessing your current one) so you can make better hiring decisions.

Mentioned in this episode:

• Get your Simple Financials Bookkeeping template
• Continue the conversation and book a free call
• Episode 21: 10 Habits to Get Your Business Finances Organized in 2024

For the full show notes, including the transcript, go to www.carlamoats.com/episode22

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Are your finances for 2023 all in order? Or are they a bit of hot mess?

Are you going to be able to spend Q1 focused on your 2024 goals or are you going to spend it in mad rush, full of anxiety, trying to pull all your numbers together.

What if this time next year, your finance were all in order and you were not scrambling for the tax guy. What if you had put the annual mad rush and tax anxiety to bed and were able to just focus on growing your business?

It doesn't come from making resolutions, but rather from establishing solid financial practices and habits.

Listen to this episode and learn 10 habits you can build so that 2024 is the year you get your business finances in order.

Mentioned in this episode:

• Get your Simple Financials Bookkeeping template
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/episode21

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

The cash flow statement is one of the three standard financial statements for businesses. Yet it's an engima for many business owners.  It's typically the least used and understood of the 3 standard financial statements. Yet it's a vital tool to helping you understand how your business generates and uses cash flow. 

And that understanding and knowledge is key to managing your cash flow.

Join me for this week's episode where I help you understand your cash flow statement. You'll learn:

• What the cash flow statement is and how it's different from the other financial statements
• The 3 activities that drive your cash flow
• Why the cash flow statement is important

Mentioned in this episode:

• Get your free guide to 10 Ways to Improve Your Cash Flow
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode20

This episode was produced by The Podcast Teacher.

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Do you lose sleep worrying about whether you have enough cash in your business to pay your bills? Whether you can invest in your business so you can grow? 

Well, you are not alone. 70% of business owners say they have cash flow issues. 

When you are running a small business, cash is king. Because if you can't pay your bills or don't have money to invest in the business, you won't be able to sustain growth or last long. 

Here is a sobering statistic: 82% of all business that fail, fail because of cash flow issues. 

If you don't want to be part of that 82%, learning to effectively manage your cash flow is a key skill. 

But there's good news:  effective cash flow is largely a matter of building good financail habits. 

Tune into this week's episode where I share 5 habits you can start building now to improve your business's cash flow, whether you are a new business or you've been around for years. 

Mentioned in this episode:

• Get your free guide to 10 Ways to Improve Your Cash Flow
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode19

This episode was produced by The Podcast Teacher.

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

Making more profit in your business and more money in your life doesn't start with your numbers. Or your strategies. It starts between your ears with your mindset.

The money stories we tell ourselves directly impact our ability to build profitable businesses and create wealth and money in our lives. These stories, many of which we accept as fact, are really just thoughts and beliefs we keep repeating to ourselves. They've been framed by our lifetime experiences, upbringing, and societal messages.

And buried in these thoughts are our limiting beliefs about money. And those limiting beliefs hold us back in our business daily. By getting in touch with our stories and deciding what we want to keep and what we want to let go, we can directly impact our ability to create more profit and money.

Join me for this week's episode and I talk about where our money stories come from, how to find our money stories and 4 questions to ask ourselves about our stories.

Mentioned in this episode:

• Get your 30 Days of Money Prompts
• Get your free guide to 10 Ways to Improve Your Cash Flow
• Get your free guide to 3 Reasons You Aren't Making More Profit  (and How to Fix It)
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode18

This episode was produced by The Podcast Teacher.

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

One common mistake I see with business owners who want to make more profit is that they are putting profit last. Profit is what happens to them after all their expenses are paid.

But sustainable project requires a Profit First mindset. In this week's podcast, I'm talking about how a Profit First mindset can transform your business. 

A profit last mindset is a sure way to unending hustle, burnout and poor or inconsistent profitss. Instead, adopt a Profit First mindset and get off the hustle and burnout bus and start making more money.

Tune in and learn:

• What Profit First is and what isn't
• The 4 core principles behind Profit First
• How to start implementing Profit First today.

Mentioned in this episode:

• Get your free guide to 10 Ways to Improve Your Cash Flow
• Get your free guide to 3 Reasons You Aren't Making More Profit  (and How to Fix It)
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode17




This episode was produced by The Podcast Teacher.

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

When you hang out with entrepreneurs with a vision for their business, there’s one thing you’re bound to hear them talking about: scaling

But there’s a word missing from almost every discussion: PROFIT

And profit, not revenue, is the real point of scaling. But for various reasons, all the conversation about scaling centers around revenue. And this is resulting in businesses scaling prematurely and building outsized businesses as they scale, rather than building efficient, profitable businesses. 

Join me this week's episode where I'm up on my profit soapbox again, this time talking about it relative to scaling. 

Have a listen and you'll learn:

• The revenue trap that business owners ready to grow their business fall into
• What scaling means in financial terms
• The things to do BEFORE you start scaling so you set yourself up for success

Mentioned in this episode:

• Get your free cash flow guide
• Learn 10 ways you can improve your profit
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode16





This episode was produced by The Podcast Teacher.

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.

This week I'm blowing the lid off one of the biggest myths out there about improving your profit. Profit improvement isn't just about increasing revenue or cutting costs.

In this week's episode, I'm sharing 5 much more nuanced strategies that can improve your profit without you hustling to chase more revenue or taking an axe to your expenses.

You'll learn:

• Why increasing your revenue or cutting expense isn’t a fix all for improving profit
• 5 ways you can improve your profit that don’t require you to go hustle to find new revenue and take an ax to your expenses
• The one thing that’s the secret ingredient to profit improvement 

Mentioned in this episode:

• Get your free cash flow guide
• Learn 10 ways you can improve your profit
• Continue the conversation and book a free call

For the full show notes, including the transcript, go to www.carlamoats.com/podcast/episode15





This episode was produced by The Podcast Teacher.

DISCLAIMER: The information in this podcast is for informational purposes only and does not constitute an accountant-client relationship. While we use reasonable efforts to furnish accurate and up-to-date information, we assume no liability or responsibility for any errors, omissions or regulatory updates.