When an organisation has had purpose in the heart of the business for decades, how do you ensure you keep that purpose fresh?

Today, Becky is joined by Natalie Deacon, Executive Director of Purpose and Sustainability at Avon. Natalie has been an integral part of defining and articulating Avon’s purpose, with particular focus on gender equality, breast cancer awareness and violence against women and girls. 

In this conversation, you’ll hear how to keep your purpose fresh when it’s been a long-standing part of your brand, how to use reps on the ground to create change on a local level and how a direct selling model can help to empower women economically in today’s market. 

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Our cities have been built around the automobile. So how do we reclaim our streets to promote modes of transport that benefit both people and the environment?

This week, Becky speaks to Will Butler Adams, CEO at Brompton. The company has inspired a whole new category within the bike industry and has become a force for positive change in urban mobility.

In this conversation, you’ll hear how to build a purposeful culture that drives innovation and how it has helped fuel the success of the Brompton business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

At this time of year, around one in ten of your workforce is looking for new jobs. And nearly half of employees are considering leaving their job due to employers failing to live up to their stated values and purpose. 

So what does it take to have a good business culture, and what role does purpose have in creating the culture that attracts - and retains - talent?

In this best bits special episode, we’re looking back at some of our favourite interviews from series 3, with tips and examples from the people who have been there and done it…We’ll take you through five actionable steps for 2025 to build performance culture through purpose.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes. 

With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? 

Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit organisation with a mission to find and develop the world's first female Formula One champion. actionable In this conversation, we'll explore how to create positive change in the system through one of the most important cultural lenses out there, sport.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact?

Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate results.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, trends and topics.

This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to progress. 

Today, Becky is joined by Annabelle Stamm and Stuart McLachlan, who were on the ground at Climate Week representing Anthesis, a company committed to driving sustainable performance. They spent the week bringing together clients and organisations to address challenges, break down obstacles, and accelerate meaningful change.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

To learn more about sustainable performance, follow Anthesis on Linkedin.

Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense of purpose? More importantly, can the core values that define family businesses be infused throughout an entire organisation, driving culture and long-term success?

Today, Becky is joined by Steve Beechey, Group Public Sector Director at the Wates Group. 

In this conversation, they’ll be discussing how Wates designed, shared and implemented purpose in a family owned business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tactical. But can the next generation actually use the arts to tackle climate change and help to build more equitable prosperity?

Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at the University of Arts London and former Head of Policy for the Deputy Prime Minister. 

In this conversation, they’ll be discussing how creativity needs purpose and how purpose needs creativity to create true social impact for society and the planet.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society. 

But how do you build authentic corporate reputation through purpose and, in turn, create value?

Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll be discussing how to build corporate reputation by putting purpose at the heart of innovation and how to navigate the risks that come with using your voice to create change.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This is a Flamingo Media production brought to you by Given

Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all areas of your organisation. 

But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change your purpose? 

Today, Becky is joined with Chris Jackson, Group Head of Colleague Experience at Centrica, Leading energy services and solutions provider focused on energising a greener, fairer future. In this conversation, they’ll be discussing when it’s time to change your purpose and how to implement a new one that is clear and understood across your organisation.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.