Purposing

Less than 10% of all motorsports participation is female. And low statistics like this transcend across the sporting world compared to male athletes. 

With so many myths, stigmas and systemic barriers, how do you break the glass ceiling and allow these champions to take the wheel? 

Today, Becky is joined with Ali Donnelly, CEO of More Than Equal, the global not for profit organisation with a mission to find and develop the world's first female Formula One champion. actionable In this conversation, we'll explore how to create positive change in the system through one of the most important cultural lenses out there, sport.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Having the right global purpose strategy to create change is essential. But how do you make sure it also has local impact?

Today, Becky is joined by Alma Alejandro, Marketing Director for Global Intimate Health and Wellness Brands at Kimberley Clark. In this conversation, we'll be exploring how to drive global impact with the right global purpose strategy and how to demonstrate results.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This episode is a Climate Week special, in which we’ll be getting an insider’s view of New York Climate Week - the people there, the key events, trends and topics.

This year’s theme is ‘It’s Time‘, emphasises the urgency of climate action and spotlight businesses, organisations, and governments already driving momentum and breaking down barriers to progress. 

Today, Becky is joined by Annabelle Stamm and Stuart McLachlan, who were on the ground at Climate Week representing Anthesis, a company committed to driving sustainable performance. They spent the week bringing together clients and organisations to address challenges, break down obstacles, and accelerate meaningful change.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

To learn more about sustainable performance, follow Anthesis on Linkedin.

Family-owned businesses are truly unique, serving as the embodiment of tradition, community, and legacy. But how do these qualities shape their sense of purpose? More importantly, can the core values that define family businesses be infused throughout an entire organisation, driving culture and long-term success?

Today, Becky is joined by Steve Beechey, Group Public Sector Director at the Wates Group. 

In this conversation, they’ll be discussing how Wates designed, shared and implemented purpose in a family owned business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Creative expression brings joy, purpose, and meaning to human lives. More than that, it is the definition of the possible, the desirable and the tactical. But can the next generation actually use the arts to tackle climate change and help to build more equitable prosperity?

Today, Becky is joined by Polly Mackenzie, Chief Social Purpose Officer at the University of Arts London and former Head of Policy for the Deputy Prime Minister. 

In this conversation, they’ll be discussing how creativity needs purpose and how purpose needs creativity to create true social impact for society and the planet.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Corporate reputation is more important than ever. Potential customers are not only looking at the services an organisation provides, but its public visual identity and how it makes a difference to society. 

But how do you build authentic corporate reputation through purpose and, in turn, create value?

Today, Becky is joined by Claire Hawkins, Director of Corporate Affairs and Investor Relations at Phoenix Group, The UK’s largest long-term savings and retirement business. In this conversation, they’ll be discussing how to build corporate reputation by putting purpose at the heart of innovation and how to navigate the risks that come with using your voice to create change.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

This is a Flamingo Media production brought to you by Given

Having purpose at the heart of your business is essential for meaningful brand impact. It’s also essential that your purpose is understood by all areas of your organisation. 

But with growth, unpredictable change and societal shifts, can your purpose become irrelevant? Was it clear enough to begin with? And how do you know when it’s time to change your purpose? 

Today, Becky is joined with Chris Jackson, Group Head of Colleague Experience at Centrica, Leading energy services and solutions provider focused on energising a greener, fairer future. In this conversation, they’ll be discussing when it’s time to change your purpose and how to implement a new one that is clear and understood across your organisation.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

The idea of brand purpose is pretty contested within marketing. Critics are claiming that we’ve reached ‘peak purpose’ and are calling for people in advertising to stop trying to save the world and get back to selling stuff. But is this true, or have we actually reached another level of maturity when it comes to purpose? 

With consumers more switched on to social change than ever, marketers have a responsibility to create meaningful impact as well as driving sales. But how do you measure meaningful brand impact? 

Today, Becky Willan is joined by Mitch Oliver, Global VP of Brand and Purpose at Mars Inc - a multinational manufacturer of confectionery, pet food, and other food products and the fourth-largest privately held company in the United States. In this conversation, we’ll be discussing how to translate a business’s purpose into meaningful and measurable brand impact - across different markets, categories and products.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.

Want to create a podcast for your business or brand? Contact Flamingo Media to make it happen.

This year, many businesses are finding it tougher than ever. So wouldn’t it be easier to put purpose and sustainability on the back burner? At least until it feels like there’s less of a trade off with profit…

What if I told you that despite the current economic climate, some of the world’s leading organisations are taking an entirely different approach, prioritising purpose as a fundamental driver of organisational performance? And they are thriving. 

I’m Becky Willan, CEO of Given, back with a 3rd season of Purposing, the podcast that lifts the lid on how to run a truly purpose-driven business.

With more leaders worried about ESG backlash, and purpose being seen as a distraction from commercial priorities, we’re bringing you brilliant guests who are committed to doing purpose properly - and are reaping the rewards. 

They’re leaders in organisations like Mars, Kimberly Clark, Centrica and many more. Together we demystify this often misunderstood topic, as they share their successes, learnings and actionable advice to help you to put purpose at the heart of your business.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.  

The science on climate change is clear: the planet is heating at an alarming rate. We’re already at risk of breaching the limits set in the 2015 Paris Agreement. Rapid action is needed to ensure net zero pledges are kept and sustainable practices are implemented across business. 

No amount of disclosure or engagement will correct the course we’re on if businesses and business leaders don’t fix the fundamental market failures that are driving climate change.

Today, Becky Willan is joined by Steve Waygood, Chief Responsible Investment Officer at Aviva Investors to discuss the financial and economic arguments for tough, fast action on the climate emergency. Steve’s been at the heart of sustainable finance since the 1990s, witnessing its growth in ambition, scale and influence every year. Working with the World Wide Fund for Nature straight out of university, Steve established their ethical investment policy, and has been with Aviva Investors for almost two decades.

Do you want to learn how to build a purpose-driven business from Given, the consultancy that’s helped some of the world's largest organisations become purposeful? Download the Insiders’ Guide to Purpose HERE.